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Portfolio	
  Project	
  6	
  
	
  
1	
  
User	
  Generated	
  Content	
  (UGC)	
  
User	
  Generated	
  Contents	
  is	
  another	
  huge	
  tool	
  used	
  by	
  developers	
  to	
  add	
  more	
  value	
  their	
  games.	
  It’s	
  a	
  lot	
  different	
  from	
  Downloadable	
  
contents	
  (DLC)	
  because	
  it’s	
  provided	
  in	
  a	
  different	
  way	
  and	
  its	
  affects	
  consumers	
  differently.	
  It	
  also	
  provides	
  a	
  different	
  gaming	
  experience	
  as	
  
oppose	
  to	
  DLC.	
  
User	
  generated	
  contents	
  are	
  less	
  common	
  and	
  hardly	
  added	
  in	
  games	
  but	
  are	
  as	
  equally	
  valuable	
  as	
  DLC.	
  In	
  fact	
  games	
  with	
  user	
  generated	
  
contents	
  often	
  considerably	
  gain	
  a	
  lot	
  replay	
  and	
  lifetime	
  value	
  because	
  they	
  allow	
  players	
  to	
  make	
  their	
  own	
  content	
  which	
  in	
  turn	
  has	
  other	
  
knock	
  on	
  affect	
  that	
  makes	
  the	
  game	
  so	
  valuable.	
  
User	
  Generated	
  Contents	
  (UGC)	
  and	
  Downloadable	
  Contents	
  (DLC)	
  are	
  not	
  the	
  same	
  thing	
  and	
  do	
  not	
  function	
  the	
  same	
  way.	
  Games	
  with	
  UGC	
  
allow	
  players	
  to	
  create	
  their	
  own	
  contents	
  within	
  that	
  particular	
  game.	
  It	
  can	
  be	
  to	
  build	
  or	
  customise	
  a	
  character,	
  create	
  a	
  new	
  level	
  or	
  map	
  
and	
  so	
  on.	
  DLC	
  are	
  mainly	
  provided	
  in	
  a	
  way	
  that	
  you	
  play	
  addition	
  contents	
  of	
  a	
  game	
  that	
  is	
  normally	
  acquired	
  through	
  downloads.	
  Whereas	
  
User	
  Generated	
  contents	
  (UGC)	
  are	
  tools	
  placed	
  within	
  a	
  game	
  that	
  allows	
  you	
  create	
  your	
  own	
  contents.	
  These	
  tools	
  can	
  be	
  level	
  editors,	
  map	
  
editors	
  and	
  customisable	
  items,	
  customisable	
  characters,	
  customisable	
  emblems	
  or	
  avatars,	
  gameplay	
  mods	
  and	
  so	
  on	
  that	
  are	
  built	
  within	
  a	
  
game	
  usually	
  gained	
  upon	
  the	
  release	
  of	
  that	
  game.	
  	
  
User	
  Generated	
  Contents	
  (UGC)	
  are	
  not	
  provided	
  as	
  much	
  as	
  Downloadable	
  Content	
  (DLC)	
  because	
  they	
  are	
  not	
  typically	
  created	
  for	
  every	
  
game	
  genre.	
  You	
  would	
  mostly	
  find	
  a	
  DLC	
  for	
  any	
  type	
  of	
  game	
  but	
  UGC	
  are	
  mostly	
  found	
  on	
  certain	
  type	
  of	
  games.	
  One	
  of	
  the	
  main	
  reason	
  is	
  
because	
  UGC	
  are	
  not	
  suitable	
  or	
  adequate	
  to	
  have	
  in	
  most	
  games,	
  they	
  are	
  less	
  frequent	
  in	
  the	
  vast	
  library	
  of	
  games	
  we	
  have	
  today	
  because	
  
they	
  are	
  just	
  not	
  suitable	
  for	
  certain	
  types	
  of	
  games.	
  The	
  games	
  that	
  mostly	
  have	
  User	
  generated	
  contents	
  are	
  usually	
  casual,	
  family,	
  puzzle,	
  
strategic	
  and	
  plat-­‐former	
  games.	
  	
  
	
  
Portfolio	
  Project	
  6	
  
	
  
2	
  
A	
  typical	
  example	
  is	
  Minecraft,	
  which	
  is	
  a	
  casual	
  game	
  where	
  you	
  mainly	
  have	
  to	
  dig	
  (mine)	
  and	
  build	
  
(craft)	
  a	
  large	
  world	
  out	
  of	
  different	
  kinds	
  of	
  3D	
  blocks.	
  This	
  is	
  one	
  of	
  the	
  most	
  popular	
  and	
  most	
  
successful	
  game	
  that	
  has	
  UGC.	
  Its	
  success	
  was	
  purely	
  based	
  on	
  the	
  content	
  creation	
  and	
  creativity	
  of	
  
players.	
  One	
  of	
  the	
  main	
  reason	
  why	
  it	
  became	
  such	
  a	
  success	
  was	
  down	
  to	
  the	
  fact	
  that	
  it	
  allowed	
  
players	
  to	
  building	
  things	
  in	
  a	
  large	
  scale.	
  This	
  allowed	
  players	
  to	
  create	
  extraordinary	
  amount	
  of	
  
contents.	
  One	
  of	
  Minecraft	
  users	
  actually	
  spent	
  two	
  year	
  building	
  a	
  city	
  comprised	
  of	
  over	
  4.5	
  million	
  
blocks.	
  This	
  just	
  shows	
  how	
  valuable	
  UGC	
  can	
  be	
  and	
  because	
  it	
  allows	
  you	
  make	
  things	
  using	
  your	
  
own	
  imagination,	
  games	
  that	
  include	
  them	
  usually	
  end	
  up	
  becoming	
  so	
  valuable	
  and	
  vastly	
  praised.	
  
As	
  of	
  now	
  over	
  70	
  million	
  people	
  have	
  played	
  Minecraft	
  and	
  the	
  game	
  itself	
  has	
  sold	
  over	
  4	
  million	
  
copies	
  worldwide.	
  This	
  just	
  underlines	
  how	
  successful	
  a	
  game	
  can	
  be	
  with	
  the	
  implementation	
  of	
  User	
  
Generated	
  Contents	
  (UGC).	
  	
  
Another	
  great	
  UGC	
  game	
  is	
  LittleBigPlanet	
  3,	
  which	
  is	
  a	
  casual	
  plat-­‐former	
  game	
  exclusive	
  to	
  
PlayStation.	
  The	
  popularity	
  of	
  the	
  game	
  is	
  also	
  down	
  to	
  the	
  content	
  creator	
  included	
  in	
  the	
  game,	
  
which	
  allows	
  players	
  to	
  make	
  their	
  own	
  levels	
  and	
  share	
  with	
  others	
  of	
  the	
  LittleBigPlanet	
  
community.	
  The	
  content	
  creator	
  is	
  what	
  made	
  the	
  series	
  so	
  valuable.	
  The	
  first	
  
LittleBigPlanet	
  game	
  was	
  such	
  a	
  success	
  that	
  it	
  reached	
  an	
  astonishing	
  6	
  million	
  
user	
  generated	
  games,	
  which	
  meant	
  that	
  for	
  over	
  4.5	
  million	
  users	
  that	
  played	
  the	
  
game,	
  over	
  6	
  million	
  contents	
  were	
  created.	
  This	
  just	
  shows	
  how	
  a	
  game	
  like	
  
LittleBigPlanet	
  with	
  a	
  content	
  creator	
  can	
  gain	
  so	
  much	
  just	
  by	
  having	
  UGC	
  tools	
  
that	
  exploits	
  the	
  creativity	
  of	
  players.	
  The	
  ability	
  to	
  create	
  your	
  own	
  Levels,	
  designs	
  
them,	
  and	
  customise	
  your	
  characters,	
  which	
  can	
  then	
  be	
  shared	
  around	
  the	
  
community	
  is	
  the	
  main	
  advantage	
  that	
  made	
  the	
  game	
  so	
  special.	
  This	
  not	
  only	
  
extends	
  the	
  replay	
  value	
  of	
  a	
  game,	
  but	
  it	
  also	
  gives	
  players	
  a	
  creative	
  outlet	
  to	
  
make	
  levels	
  and	
  share	
  them	
  around	
  the	
  community.	
  
LittleBigPlanet	
  3	
  
Minecraft	
  
Portfolio	
  Project	
  6	
  
	
  
3	
  
LittleBigPlanet	
  and	
  Minecraft	
  are	
  just	
  two	
  example	
  of	
  the	
  few	
  UGC	
  games	
  that	
  
have	
  proven	
  that	
  user	
  generated	
  content	
  can	
  have	
  such	
  an	
  impact	
  if	
  a	
  game	
  was	
  
to	
  have	
  one.	
  Although	
  the	
  concept	
  hasn’t	
  been	
  adopted	
  in	
  many	
  games	
  it’s	
  still	
  
an	
  astonishing	
  tool	
  to	
  have	
  because	
  it’s	
  intensively	
  creative.	
  It	
  allows	
  players	
  to	
  
gain	
  another	
  level	
  of	
  enjoyment,	
  which	
  adds	
  to	
  their	
  gaming	
  experience.	
  	
  
	
  
To	
  go	
  in	
  more	
  details,	
  Trails	
  Fusion	
  is	
  another	
  great	
  example	
  of	
  how	
  UGC	
  is	
  used	
  
in	
  a	
  game.	
  Trials	
  fusion	
  was	
  released	
  for	
  in	
  2014	
  and	
  featured	
  a	
  “Create”	
  mode	
  
that	
  has	
  a	
  track	
  editor	
  called	
  “Track	
  Central”.	
  This	
  is	
  the	
  Content	
  creator	
  where	
  
players	
  can	
  create	
  their	
  own	
  tracks	
  and	
  rides.	
  It	
  features	
  many	
  tools,	
  objects,	
  and	
  
other	
  variations	
  for	
  player	
  to	
  create	
  tracks,	
  customise	
  characters,	
  bikes,	
  and	
  
other	
  items.	
  The	
  game	
  also	
  offers	
  the	
  option	
  of	
  uploading	
  and	
  sharing	
  your	
  
creations	
  with	
  others	
  within	
  the	
  Trials	
  Fusion	
  online	
  community.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Trials	
  Fusion	
  
Portfolio	
  Project	
  6	
  
	
  
4	
  
The	
  following	
  just	
  underlines	
  the	
  main	
  elements	
  of	
  User	
  Generated	
  Content	
  (UGC):	
  
	
  
- User	
  Generated	
  Contents	
  are	
  not	
  the	
  same	
  as	
  downloadable	
  contents	
  	
  
- They	
  are	
  any	
  kind	
  of	
  content	
  that	
  a	
  user	
  creates	
  in	
  a	
  particular	
  game	
  
- They	
  are	
  in-­‐game	
  features	
  rather	
  than	
  downloadable	
  contents	
  (DLC).	
  	
  
- They	
  differ	
  from	
  Downloadable	
  Content	
  (DLC)	
  because	
  DLC	
  
are	
  contents	
  that	
  add	
  to	
  a	
  game,	
  which	
  cannot	
  be	
  edited	
  to	
  
the	
  extent	
  of	
  UGC.	
  
- UGC	
  allow	
  players	
  to	
  edit	
  and	
  create	
  things	
  out	
  of	
  their	
  own	
  
will	
  and	
  imagination,	
  these	
  contents	
  usually	
  depend	
  on	
  the	
  
type	
  of	
  game	
  and	
  the	
  tools	
  provided.	
  I.e.	
  a	
  racing	
  game	
  can	
  
have	
  UGC	
  tools	
  that	
  allow	
  you	
  to	
  create	
  a	
  track	
  or	
  vehicles	
  
were	
  as	
  an	
  action	
  adventure	
  game	
  may	
  allow	
  you	
  to	
  
customise	
  weapon	
  and	
  characters	
  or	
  even	
  create	
  levels.	
  
- UGC	
  are	
  often	
  accompanied	
  with	
  an	
  upload	
  to	
  community	
  or	
  
share	
  option	
  whereby	
  the	
  user	
  created	
  content	
  can	
  be	
  shared	
  
and	
  played	
  by	
  other	
  players.	
  This	
  is	
  an	
  online	
  outlet	
  that	
  
allows	
  contents	
  to	
  be	
  shared	
  with	
  other	
  people.	
  This	
  allows	
  
players	
  to	
  play	
  other	
  people	
  contents.	
  
- Most	
  games	
  that	
  feature	
  UGC	
  mostly	
  have	
  a	
  “Creation	
  
Centre”	
  or	
  “Editor”	
  mode	
  where	
  you	
  can	
  access	
  the	
  UGC	
  
tools	
  and	
  features.	
  It	
  can	
  be	
  a	
  “Level	
  Editor”	
  like	
  in	
  
LittleBigPlanet3	
  or	
  “Map	
  Editor”	
  like	
  in	
  Far	
  Cry	
  games,	
  or	
  a	
  
“Track	
  Editor”	
  like	
  in	
  Trials	
  Fusion.	
  
- These	
  contents	
  remarkably	
  extend	
  the	
  lifetime	
  of	
  a	
  game	
  
whereby	
  players	
  can	
  continuously	
  create	
  content	
  out	
  of	
  their	
  
own	
  will	
  and	
  creative	
  to	
  play	
  them,	
  this	
  in-­‐turn	
  keeps	
  them	
  playing	
  for	
  much	
  longer.	
  
	
  
	
  
LittleBigPlanet	
  3	
  
Portfolio	
  Project	
  6	
  
	
  
5	
  
- The	
  benefits	
  of	
  User	
  Generated	
  Contents	
  (UGC)	
  are	
  that:	
  	
  
	
  
Ø They	
  allow	
  players	
  to	
  gain	
  a	
  lot	
  in	
  a	
  game	
  by	
  getting	
  more	
  involved	
  and	
  using	
  their	
  creativity	
  to	
  make	
  extra	
  contents	
  for	
  a	
  game.	
  
Ø It	
  makes	
  games	
  more	
  interesting	
  and	
  more	
  enjoyable	
  because	
  you’re	
  making	
  better	
  or	
  otherwise	
  exceptional	
  content	
  that	
  the	
  
developers	
  couldn’t	
  have	
  thought	
  of.	
  	
  
Ø It	
  provided	
  an	
  alternative	
  of	
  play	
  or	
  a	
  better	
  gaming	
  
experience,	
  the	
  ability	
  to	
  create	
  and	
  share	
  your	
  own	
  
content	
  brings	
  a	
  hall	
  new	
  dimension	
  of	
  playing	
  which	
  in-­‐
turn	
  boost	
  players	
  gaming	
  experience.	
  
Ø It	
  provided	
  an	
  extra	
  style	
  of	
  play	
  whereby	
  players	
  create	
  
their	
  own	
  content	
  that	
  can	
  lead	
  to	
  a	
  completely	
  new	
  style	
  
of	
  play	
  and	
  a	
  new	
  game	
  as	
  oppose	
  to	
  the	
  original	
  game.	
  
Mario	
  maker	
  is	
  a	
  perfect	
  example	
  of	
  how	
  a	
  game	
  with	
  UGC	
  
makes	
  a	
  game	
  more	
  interesting	
  than	
  it	
  was	
  without.	
  The	
  
new	
  Mario	
  maker	
  is	
  a	
  new	
  version	
  of	
  the	
  Super	
  Mario	
  Bros	
  
games,	
  which	
  has	
  a	
  level	
  editor	
  that	
  allows	
  you	
  create	
  your	
  
own	
  levels.	
  	
  
Ø This	
  also	
  shows	
  that	
  UGC	
  can	
  take	
  a	
  game	
  that	
  you	
  might	
  
have	
  played	
  for	
  a	
  few	
  hours	
  and	
  extend	
  it	
  to	
  something	
  you	
  
can	
  enjoy	
  for	
  years	
  to	
  come.	
  
Ø It	
  can	
  substantially	
  increase	
  the	
  sales	
  and	
  value	
  of	
  a	
  game	
  
due	
  to	
  vast	
  amount	
  of	
  contents	
  created	
  and	
  shared	
  by	
  
users.	
  
	
  
	
  
	
  
	
  
	
  
	
  
Mario	
  Maker	
  
Portfolio	
  Project	
  6	
  
	
  
6	
  
- The	
  main	
  drawbacks	
  of	
  UGC	
  are	
  that:	
  	
  
Ø From	
  a	
  developers	
  point	
  of	
  view,	
  it	
  allows	
  player	
  to	
  make	
  
more	
  interesting	
  things	
  than	
  what	
  they	
  can	
  offer,	
  which	
  
gives	
  players	
  more	
  credibility	
  as	
  oppose	
  to	
  the	
  developer,	
  
even	
  though	
  they	
  made	
  the	
  game.	
  
Ø The	
  tools	
  allowed	
  or	
  provided	
  are	
  often	
  limited	
  or	
  not	
  
great	
  enough	
  to	
  exploit	
  the	
  creativity	
  of	
  players.	
  
Ø There’s	
  also	
  a	
  lack	
  of	
  moderation	
  and	
  control,	
  whereby	
  it	
  
allows	
  players	
  to	
  do	
  what	
  ever	
  they	
  like	
  and	
  this	
  often	
  
leads	
  to	
  player	
  creating	
  offensive	
  or	
  undesirable	
  contents.	
  
Ø The	
  UGC	
  tools	
  in	
  certain	
  games	
  don’t	
  often	
  provide	
  
enough	
  space	
  for	
  player	
  to	
  create	
  contents	
  that	
  they	
  want	
  
or	
  on	
  a	
  large	
  scale.	
  	
  
	
  
- Although	
  this	
  might	
  not	
  be	
  a	
  drawback,	
  User	
  Generated	
  Contents	
  
generally	
  differ	
  depending	
  on	
  the	
  games	
  or	
  genre.	
  
	
  
Ø Racing	
  games	
  with	
  UGC	
  would	
  usually	
  have	
  a	
  content	
  
creator	
  that	
  allows	
  players	
  to	
  customise	
  their	
  vehicle,	
  their	
  
character	
  or	
  to	
  create	
  routes	
  or	
  racing	
  tracks.	
  
Ø Fighting	
  games	
  with	
  UGC	
  would	
  typically	
  have	
  a	
  level	
  editor	
  that	
  allows	
  players	
  to	
  create	
  their	
  level	
  or	
  the	
  game	
  might	
  have	
  a	
  
character	
  customisation	
  that	
  allows	
  players	
  customise	
  or	
  create	
  their	
  own	
  character,	
  as	
  well	
  as	
  letting	
  you	
  make	
  you	
  character	
  
have	
  different	
  abilities	
  and	
  attributes.	
  These	
  are	
  often	
  found	
  in	
  WWE	
  2k	
  Games	
  and	
  Fight	
  Night	
  boxing	
  games	
  	
  
Ø Action	
  or	
  Adventure	
  games	
  with	
  UGC	
  mostly	
  have	
  level	
  editors	
  or	
  map	
  editors	
  that	
  allow	
  you	
  create	
  contents	
  on	
  a	
  larger	
  scale	
  
like	
  in	
  Far	
  Cry	
  games	
  or	
  Minecraft.	
  In	
  addition,	
  most	
  action,	
  adventure	
  and	
  role	
  playing	
  games	
  often	
  include	
  UGC	
  tools	
  that	
  
allows	
  players	
  to	
  create	
  little	
  things	
  like	
  emblems,	
  or	
  customise	
  characters	
  and	
  avatars	
  as	
  well	
  as	
  customising	
  items	
  such	
  as	
  
weapons	
  or	
  armours.	
  
WWE	
  2K15	
  
Portfolio	
  Project	
  6	
  
	
  
7	
  
To	
  conclude,	
  user	
  generated	
  contents	
  allow	
  users	
  to	
  create	
  and	
  manipulate	
  
games	
  in	
  their	
  own	
  way,	
  it	
  opens	
  up	
  an	
  endless	
  world	
  of	
  possibilities,	
  which	
  is	
  
why	
  UGC	
  undoubtedly	
  makes	
  games	
  better	
  and	
  more	
  interesting.	
  Although	
  
there	
  aren’t	
  many	
  games	
  out	
  there	
  supporting	
  UGC,	
  there	
  are	
  still	
  few	
  games	
  
that	
  would	
  remarkably	
  benefit	
  from	
  the	
  concept.	
  	
  
Take	
  F1	
  Race	
  Stars	
  example,	
  it	
  could	
  have	
  undoutbably	
  had	
  user	
  generated	
  
content	
  features	
  that	
  allowed	
  players	
  to	
  create	
  their	
  own	
  tracks	
  and	
  karts.	
  The	
  
game	
  was	
  first	
  released	
  in	
  2012	
  and	
  was	
  based	
  on	
  the	
  2012	
  Formula	
  One	
  
Season.	
  It	
  is	
  made	
  with	
  the	
  similar	
  kart-­‐racing	
  style	
  of	
  games	
  like	
  LittleBigPlanet	
  
Karting	
  or	
  ModNation	
  Racers.	
  It	
  is	
  designed	
  with	
  circuits	
  that	
  resembles	
  real	
  F1	
  
racing	
  circuits	
  but	
  it	
  including	
  kart	
  racing	
  features	
  like	
  loops	
  jumping,	
  pick	
  up	
  
items,	
  speed	
  boost,	
  short	
  cuts	
  and	
  speedy	
  runways	
  including	
  many	
  different	
  
weaponries	
  used	
  to	
  damage	
  other	
  drivers	
  like	
  in	
  Sonic	
  &	
  Sega	
  All-­‐Stars	
  Racing.	
  The	
  game	
  has	
  an	
  outstanding	
  resemblance	
  with	
  LittleBigPlanet	
  
karting,	
  as	
  they	
  are	
  both	
  kart-­‐racing	
  games.	
  As	
  part	
  of	
  the	
  LittleBigPlanet	
  series,	
  LittleBigPlanet	
  Karting	
  has	
  a	
  user	
  generated	
  content	
  features	
  
that	
  was	
  fully	
  adopted	
  from	
  ModNation	
  Racers,	
  both	
  developed	
  by	
  United	
  Front	
  Games.	
  The	
  User	
  Generated	
  Content	
  (UGC)	
  used	
  in	
  both	
  
ModNation	
  Racers	
  and	
  LittleBigPlanet	
  karting	
  could	
  have	
  also	
  been	
  added	
  in	
  F1	
  Race	
  Stars.	
  These	
  games	
  have	
  a	
  profound	
  similarity	
  whereby	
  
they	
  adopt	
  the	
  same	
  system,	
  features	
  and	
  style,	
  from	
  small	
  characters,	
  fast	
  kart	
  vehicles,	
  speedy	
  tracks,	
  jumping	
  platforms,	
  pick-­‐ups	
  and	
  many	
  
sort	
  of	
  weaponries.	
  However	
  if	
  F1	
  Race	
  Stars	
  had	
  embrace	
  that	
  motto	
  of	
  “play,	
  create	
  and	
  share”	
  like	
  LittleBigPlanet	
  Karting	
  it	
  would	
  have	
  
been	
  a	
  much	
  better	
  game	
  and	
  much	
  more	
  valued	
  than	
  what	
  it	
  is	
  now.	
  In	
  addition,	
  LittleBigPlanet	
  Karting	
  is	
  a	
  much	
  and	
  has	
  a	
  better	
  reputation	
  
than	
  F1	
  Race	
  Stars	
  mainly	
  due	
  to	
  the	
  fact	
  that	
  it	
  embraced	
  that	
  creative	
  outlet	
  (UGC)	
  from	
  LittleBigPlanet	
  series,	
  which	
  made	
  the	
  game	
  more	
  
interesting,	
  unique	
  and	
  enjoyable	
  to	
  play.	
  It	
  had	
  more	
  acclaims	
  than	
  F1	
  Race	
  Stars	
  because	
  the	
  UGC	
  features	
  included	
  in	
  the	
  game	
  made	
  it	
  
much	
  more	
  creative	
  and	
  interesting	
  than	
  it	
  is	
  without	
  UGC.	
  This	
  allowed	
  it	
  to	
  have	
  a	
  bigger	
  impact	
  among	
  the	
  community	
  and	
  it	
  shows	
  how	
  
much	
  of	
  an	
  impact	
  LittleBigPlanet	
  Karting	
  has	
  as	
  oppose	
  to	
  F1	
  Race	
  Stars	
  that	
  hasn’t	
  got	
  UGC.	
  The	
  similar	
  sort	
  of	
  UGC	
  used	
  in	
  LittleBigPlanet	
  
Karting	
  could	
  have	
  easily	
  been	
  included	
  in	
  F1	
  Race	
  Stars	
  and	
  when	
  you	
  play	
  F1	
  Race	
  Stars,	
  you	
  can	
  easily	
  imagine	
  it	
  with	
  UGC	
  when	
  you	
  think	
  of	
  
LittleBigPlanet	
  Karting	
  or	
  ModNation	
  Racers.	
  This	
  would	
  have	
  made	
  the	
  game	
  more	
  successful	
  and	
  interesting.
F1	
  Race	
  Stars	
  
Portfolio	
  Project	
  6	
  
	
  
8	
  
The	
  User	
  Generated	
  Content	
  (UGC)	
  tools	
  used	
  in	
  LittleBigPlanet	
  Karting	
  and	
  ModNation	
  Racers	
  basically	
  allowed	
  players	
  to	
  build	
  racetrack	
  
environments.	
  These	
  made	
  both	
  games	
  more	
  enjoyable	
  to	
  play	
  and	
  if	
  F1	
  Race	
  Stars	
  had	
  adopted	
  these	
  tools,	
  it	
  would	
  have	
  also	
  made	
  the	
  game	
  
more	
  interesting	
  because	
  it	
  would	
  have	
  given	
  players	
  a	
  better	
  reason	
  why	
  they	
  should	
  play	
  the	
  game.	
  
ModNation	
  Racers	
  has	
  a	
  (Creation	
  Station)	
  UGC	
  feature	
  that	
  includes	
  a	
  “Track	
  Studio”,	
  a	
  “Mod	
  Studio”,	
  and	
  a	
  “Kart	
  Studio”	
  which	
  allows	
  you	
  to	
  
create	
  racing	
  environments	
  with	
  background	
  themes,	
  editable	
  terrain,	
  adjustable	
  road	
  paving’s	
  as	
  well	
  as	
  a	
  steamrollers	
  thing	
  to	
  make	
  tracks.	
  
Similarly,	
  LittleBigPlanet	
  Karting	
  has	
  a	
  UGC	
  feature	
  called	
  “Track	
  Creation”	
  which	
  has	
  editing	
  tools	
  found	
  in	
  LittleBigPlanet	
  games	
  and	
  
ModNation	
  Racers,	
  that	
  allows	
  you	
  to	
  build	
  your	
  own	
  tracks,	
  design	
  unique	
  power-­‐ups	
  and	
  customise	
  your	
  characters	
  and	
  karts.	
  	
  	
  	
  	
  	
  
If	
  F1	
  Race	
  Stars	
  had	
  these	
  UGC	
  tools	
  to	
  create	
  tracks	
  and	
  customise	
  characters	
  or	
  vehicle,	
  the	
  game	
  would	
  have	
  been	
  more	
  interesting	
  and	
  
desirable	
  to	
  play.	
  Players	
  would	
  have	
  had	
  the	
  possibility	
  create	
  an	
  endless	
  amount	
  of	
  UGC	
  games,	
  which	
  would	
  have	
  made	
  the	
  game	
  so	
  
valuable	
  and	
  popular.	
  	
  
ModNation	
  Racers	
  LittleBigPlanet	
  Karting	
  

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User Generated Contents

  • 1. Portfolio  Project  6     1   User  Generated  Content  (UGC)   User  Generated  Contents  is  another  huge  tool  used  by  developers  to  add  more  value  their  games.  It’s  a  lot  different  from  Downloadable   contents  (DLC)  because  it’s  provided  in  a  different  way  and  its  affects  consumers  differently.  It  also  provides  a  different  gaming  experience  as   oppose  to  DLC.   User  generated  contents  are  less  common  and  hardly  added  in  games  but  are  as  equally  valuable  as  DLC.  In  fact  games  with  user  generated   contents  often  considerably  gain  a  lot  replay  and  lifetime  value  because  they  allow  players  to  make  their  own  content  which  in  turn  has  other   knock  on  affect  that  makes  the  game  so  valuable.   User  Generated  Contents  (UGC)  and  Downloadable  Contents  (DLC)  are  not  the  same  thing  and  do  not  function  the  same  way.  Games  with  UGC   allow  players  to  create  their  own  contents  within  that  particular  game.  It  can  be  to  build  or  customise  a  character,  create  a  new  level  or  map   and  so  on.  DLC  are  mainly  provided  in  a  way  that  you  play  addition  contents  of  a  game  that  is  normally  acquired  through  downloads.  Whereas   User  Generated  contents  (UGC)  are  tools  placed  within  a  game  that  allows  you  create  your  own  contents.  These  tools  can  be  level  editors,  map   editors  and  customisable  items,  customisable  characters,  customisable  emblems  or  avatars,  gameplay  mods  and  so  on  that  are  built  within  a   game  usually  gained  upon  the  release  of  that  game.     User  Generated  Contents  (UGC)  are  not  provided  as  much  as  Downloadable  Content  (DLC)  because  they  are  not  typically  created  for  every   game  genre.  You  would  mostly  find  a  DLC  for  any  type  of  game  but  UGC  are  mostly  found  on  certain  type  of  games.  One  of  the  main  reason  is   because  UGC  are  not  suitable  or  adequate  to  have  in  most  games,  they  are  less  frequent  in  the  vast  library  of  games  we  have  today  because   they  are  just  not  suitable  for  certain  types  of  games.  The  games  that  mostly  have  User  generated  contents  are  usually  casual,  family,  puzzle,   strategic  and  plat-­‐former  games.      
  • 2. Portfolio  Project  6     2   A  typical  example  is  Minecraft,  which  is  a  casual  game  where  you  mainly  have  to  dig  (mine)  and  build   (craft)  a  large  world  out  of  different  kinds  of  3D  blocks.  This  is  one  of  the  most  popular  and  most   successful  game  that  has  UGC.  Its  success  was  purely  based  on  the  content  creation  and  creativity  of   players.  One  of  the  main  reason  why  it  became  such  a  success  was  down  to  the  fact  that  it  allowed   players  to  building  things  in  a  large  scale.  This  allowed  players  to  create  extraordinary  amount  of   contents.  One  of  Minecraft  users  actually  spent  two  year  building  a  city  comprised  of  over  4.5  million   blocks.  This  just  shows  how  valuable  UGC  can  be  and  because  it  allows  you  make  things  using  your   own  imagination,  games  that  include  them  usually  end  up  becoming  so  valuable  and  vastly  praised.   As  of  now  over  70  million  people  have  played  Minecraft  and  the  game  itself  has  sold  over  4  million   copies  worldwide.  This  just  underlines  how  successful  a  game  can  be  with  the  implementation  of  User   Generated  Contents  (UGC).     Another  great  UGC  game  is  LittleBigPlanet  3,  which  is  a  casual  plat-­‐former  game  exclusive  to   PlayStation.  The  popularity  of  the  game  is  also  down  to  the  content  creator  included  in  the  game,   which  allows  players  to  make  their  own  levels  and  share  with  others  of  the  LittleBigPlanet   community.  The  content  creator  is  what  made  the  series  so  valuable.  The  first   LittleBigPlanet  game  was  such  a  success  that  it  reached  an  astonishing  6  million   user  generated  games,  which  meant  that  for  over  4.5  million  users  that  played  the   game,  over  6  million  contents  were  created.  This  just  shows  how  a  game  like   LittleBigPlanet  with  a  content  creator  can  gain  so  much  just  by  having  UGC  tools   that  exploits  the  creativity  of  players.  The  ability  to  create  your  own  Levels,  designs   them,  and  customise  your  characters,  which  can  then  be  shared  around  the   community  is  the  main  advantage  that  made  the  game  so  special.  This  not  only   extends  the  replay  value  of  a  game,  but  it  also  gives  players  a  creative  outlet  to   make  levels  and  share  them  around  the  community.   LittleBigPlanet  3   Minecraft  
  • 3. Portfolio  Project  6     3   LittleBigPlanet  and  Minecraft  are  just  two  example  of  the  few  UGC  games  that   have  proven  that  user  generated  content  can  have  such  an  impact  if  a  game  was   to  have  one.  Although  the  concept  hasn’t  been  adopted  in  many  games  it’s  still   an  astonishing  tool  to  have  because  it’s  intensively  creative.  It  allows  players  to   gain  another  level  of  enjoyment,  which  adds  to  their  gaming  experience.       To  go  in  more  details,  Trails  Fusion  is  another  great  example  of  how  UGC  is  used   in  a  game.  Trials  fusion  was  released  for  in  2014  and  featured  a  “Create”  mode   that  has  a  track  editor  called  “Track  Central”.  This  is  the  Content  creator  where   players  can  create  their  own  tracks  and  rides.  It  features  many  tools,  objects,  and   other  variations  for  player  to  create  tracks,  customise  characters,  bikes,  and   other  items.  The  game  also  offers  the  option  of  uploading  and  sharing  your   creations  with  others  within  the  Trials  Fusion  online  community.                               Trials  Fusion  
  • 4. Portfolio  Project  6     4   The  following  just  underlines  the  main  elements  of  User  Generated  Content  (UGC):     - User  Generated  Contents  are  not  the  same  as  downloadable  contents     - They  are  any  kind  of  content  that  a  user  creates  in  a  particular  game   - They  are  in-­‐game  features  rather  than  downloadable  contents  (DLC).     - They  differ  from  Downloadable  Content  (DLC)  because  DLC   are  contents  that  add  to  a  game,  which  cannot  be  edited  to   the  extent  of  UGC.   - UGC  allow  players  to  edit  and  create  things  out  of  their  own   will  and  imagination,  these  contents  usually  depend  on  the   type  of  game  and  the  tools  provided.  I.e.  a  racing  game  can   have  UGC  tools  that  allow  you  to  create  a  track  or  vehicles   were  as  an  action  adventure  game  may  allow  you  to   customise  weapon  and  characters  or  even  create  levels.   - UGC  are  often  accompanied  with  an  upload  to  community  or   share  option  whereby  the  user  created  content  can  be  shared   and  played  by  other  players.  This  is  an  online  outlet  that   allows  contents  to  be  shared  with  other  people.  This  allows   players  to  play  other  people  contents.   - Most  games  that  feature  UGC  mostly  have  a  “Creation   Centre”  or  “Editor”  mode  where  you  can  access  the  UGC   tools  and  features.  It  can  be  a  “Level  Editor”  like  in   LittleBigPlanet3  or  “Map  Editor”  like  in  Far  Cry  games,  or  a   “Track  Editor”  like  in  Trials  Fusion.   - These  contents  remarkably  extend  the  lifetime  of  a  game   whereby  players  can  continuously  create  content  out  of  their   own  will  and  creative  to  play  them,  this  in-­‐turn  keeps  them  playing  for  much  longer.       LittleBigPlanet  3  
  • 5. Portfolio  Project  6     5   - The  benefits  of  User  Generated  Contents  (UGC)  are  that:       Ø They  allow  players  to  gain  a  lot  in  a  game  by  getting  more  involved  and  using  their  creativity  to  make  extra  contents  for  a  game.   Ø It  makes  games  more  interesting  and  more  enjoyable  because  you’re  making  better  or  otherwise  exceptional  content  that  the   developers  couldn’t  have  thought  of.     Ø It  provided  an  alternative  of  play  or  a  better  gaming   experience,  the  ability  to  create  and  share  your  own   content  brings  a  hall  new  dimension  of  playing  which  in-­‐ turn  boost  players  gaming  experience.   Ø It  provided  an  extra  style  of  play  whereby  players  create   their  own  content  that  can  lead  to  a  completely  new  style   of  play  and  a  new  game  as  oppose  to  the  original  game.   Mario  maker  is  a  perfect  example  of  how  a  game  with  UGC   makes  a  game  more  interesting  than  it  was  without.  The   new  Mario  maker  is  a  new  version  of  the  Super  Mario  Bros   games,  which  has  a  level  editor  that  allows  you  create  your   own  levels.     Ø This  also  shows  that  UGC  can  take  a  game  that  you  might   have  played  for  a  few  hours  and  extend  it  to  something  you   can  enjoy  for  years  to  come.   Ø It  can  substantially  increase  the  sales  and  value  of  a  game   due  to  vast  amount  of  contents  created  and  shared  by   users.               Mario  Maker  
  • 6. Portfolio  Project  6     6   - The  main  drawbacks  of  UGC  are  that:     Ø From  a  developers  point  of  view,  it  allows  player  to  make   more  interesting  things  than  what  they  can  offer,  which   gives  players  more  credibility  as  oppose  to  the  developer,   even  though  they  made  the  game.   Ø The  tools  allowed  or  provided  are  often  limited  or  not   great  enough  to  exploit  the  creativity  of  players.   Ø There’s  also  a  lack  of  moderation  and  control,  whereby  it   allows  players  to  do  what  ever  they  like  and  this  often   leads  to  player  creating  offensive  or  undesirable  contents.   Ø The  UGC  tools  in  certain  games  don’t  often  provide   enough  space  for  player  to  create  contents  that  they  want   or  on  a  large  scale.       - Although  this  might  not  be  a  drawback,  User  Generated  Contents   generally  differ  depending  on  the  games  or  genre.     Ø Racing  games  with  UGC  would  usually  have  a  content   creator  that  allows  players  to  customise  their  vehicle,  their   character  or  to  create  routes  or  racing  tracks.   Ø Fighting  games  with  UGC  would  typically  have  a  level  editor  that  allows  players  to  create  their  level  or  the  game  might  have  a   character  customisation  that  allows  players  customise  or  create  their  own  character,  as  well  as  letting  you  make  you  character   have  different  abilities  and  attributes.  These  are  often  found  in  WWE  2k  Games  and  Fight  Night  boxing  games     Ø Action  or  Adventure  games  with  UGC  mostly  have  level  editors  or  map  editors  that  allow  you  create  contents  on  a  larger  scale   like  in  Far  Cry  games  or  Minecraft.  In  addition,  most  action,  adventure  and  role  playing  games  often  include  UGC  tools  that   allows  players  to  create  little  things  like  emblems,  or  customise  characters  and  avatars  as  well  as  customising  items  such  as   weapons  or  armours.   WWE  2K15  
  • 7. Portfolio  Project  6     7   To  conclude,  user  generated  contents  allow  users  to  create  and  manipulate   games  in  their  own  way,  it  opens  up  an  endless  world  of  possibilities,  which  is   why  UGC  undoubtedly  makes  games  better  and  more  interesting.  Although   there  aren’t  many  games  out  there  supporting  UGC,  there  are  still  few  games   that  would  remarkably  benefit  from  the  concept.     Take  F1  Race  Stars  example,  it  could  have  undoutbably  had  user  generated   content  features  that  allowed  players  to  create  their  own  tracks  and  karts.  The   game  was  first  released  in  2012  and  was  based  on  the  2012  Formula  One   Season.  It  is  made  with  the  similar  kart-­‐racing  style  of  games  like  LittleBigPlanet   Karting  or  ModNation  Racers.  It  is  designed  with  circuits  that  resembles  real  F1   racing  circuits  but  it  including  kart  racing  features  like  loops  jumping,  pick  up   items,  speed  boost,  short  cuts  and  speedy  runways  including  many  different   weaponries  used  to  damage  other  drivers  like  in  Sonic  &  Sega  All-­‐Stars  Racing.  The  game  has  an  outstanding  resemblance  with  LittleBigPlanet   karting,  as  they  are  both  kart-­‐racing  games.  As  part  of  the  LittleBigPlanet  series,  LittleBigPlanet  Karting  has  a  user  generated  content  features   that  was  fully  adopted  from  ModNation  Racers,  both  developed  by  United  Front  Games.  The  User  Generated  Content  (UGC)  used  in  both   ModNation  Racers  and  LittleBigPlanet  karting  could  have  also  been  added  in  F1  Race  Stars.  These  games  have  a  profound  similarity  whereby   they  adopt  the  same  system,  features  and  style,  from  small  characters,  fast  kart  vehicles,  speedy  tracks,  jumping  platforms,  pick-­‐ups  and  many   sort  of  weaponries.  However  if  F1  Race  Stars  had  embrace  that  motto  of  “play,  create  and  share”  like  LittleBigPlanet  Karting  it  would  have   been  a  much  better  game  and  much  more  valued  than  what  it  is  now.  In  addition,  LittleBigPlanet  Karting  is  a  much  and  has  a  better  reputation   than  F1  Race  Stars  mainly  due  to  the  fact  that  it  embraced  that  creative  outlet  (UGC)  from  LittleBigPlanet  series,  which  made  the  game  more   interesting,  unique  and  enjoyable  to  play.  It  had  more  acclaims  than  F1  Race  Stars  because  the  UGC  features  included  in  the  game  made  it   much  more  creative  and  interesting  than  it  is  without  UGC.  This  allowed  it  to  have  a  bigger  impact  among  the  community  and  it  shows  how   much  of  an  impact  LittleBigPlanet  Karting  has  as  oppose  to  F1  Race  Stars  that  hasn’t  got  UGC.  The  similar  sort  of  UGC  used  in  LittleBigPlanet   Karting  could  have  easily  been  included  in  F1  Race  Stars  and  when  you  play  F1  Race  Stars,  you  can  easily  imagine  it  with  UGC  when  you  think  of   LittleBigPlanet  Karting  or  ModNation  Racers.  This  would  have  made  the  game  more  successful  and  interesting. F1  Race  Stars  
  • 8. Portfolio  Project  6     8   The  User  Generated  Content  (UGC)  tools  used  in  LittleBigPlanet  Karting  and  ModNation  Racers  basically  allowed  players  to  build  racetrack   environments.  These  made  both  games  more  enjoyable  to  play  and  if  F1  Race  Stars  had  adopted  these  tools,  it  would  have  also  made  the  game   more  interesting  because  it  would  have  given  players  a  better  reason  why  they  should  play  the  game.   ModNation  Racers  has  a  (Creation  Station)  UGC  feature  that  includes  a  “Track  Studio”,  a  “Mod  Studio”,  and  a  “Kart  Studio”  which  allows  you  to   create  racing  environments  with  background  themes,  editable  terrain,  adjustable  road  paving’s  as  well  as  a  steamrollers  thing  to  make  tracks.   Similarly,  LittleBigPlanet  Karting  has  a  UGC  feature  called  “Track  Creation”  which  has  editing  tools  found  in  LittleBigPlanet  games  and   ModNation  Racers,  that  allows  you  to  build  your  own  tracks,  design  unique  power-­‐ups  and  customise  your  characters  and  karts.             If  F1  Race  Stars  had  these  UGC  tools  to  create  tracks  and  customise  characters  or  vehicle,  the  game  would  have  been  more  interesting  and   desirable  to  play.  Players  would  have  had  the  possibility  create  an  endless  amount  of  UGC  games,  which  would  have  made  the  game  so   valuable  and  popular.     ModNation  Racers  LittleBigPlanet  Karting