Australian-National-Skateboard-Open-Event-Operations-Manual

AUSTRALIAN
NATIONAL
SKATEBOARD OPEN
Event Operations
Manual
March 26 – 27, 2016
Rod Laver Arena
Melbourne

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Table of Contents
Skateboarding Australia Overview.............................................................................................. 5
Skate Australia......................................................................................................................... 5
NSO.......................................................................................................................................... 5
Events ...................................................................................................................................... 5
Mission Statement ...................................................................................................................... 5
Vision....................................................................................................................................... 6
Values ...................................................................................................................................... 6
Strategic Objectives..................................................................................................................... 6
Strategic Analysis..................................................................................................................... 6
Budget / Break Even.................................................................................................................. 10
Key Budget Highlights............................................................................................................ 10
Break Even............................................................................................................................. 10
Target Market............................................................................................................................ 11
Key Demographics / Trends................................................................................................... 11
Action Sport and Skateboard Population in Australia........................................................... 11
Ticketing .................................................................................................................................... 15
Invitations.................................................................................................................................. 15
Event schedule .......................................................................................................................... 16
Saturday – March 26, 2016 ................................................................................................... 16
Sunday - March 26, 2016....................................................................................................... 17
Media Relations......................................................................................................................... 17
Official Broadcast Partner: SBS.............................................................................................. 17
Digital Communications ............................................................................................................ 19
Facility........................................................................................................................................ 21
Admission .................................................................................................................................. 22
Facility / Floor plan.................................................................................................................... 22
Staff Communications ............................................................................................................... 23
Event Operational.................................................................................................................. 23
Volunteers ................................................................................................................................. 23
Volunteer selection process.................................................................................................. 23

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Selected volunteers............................................................................................................... 24
Post event.............................................................................................................................. 24
Volunteer tasks...................................................................................................................... 24
Security and accreditation......................................................................................................... 27
Security.................................................................................................................................. 27
Accreditation ......................................................................................................................... 28
Permits ...................................................................................................................................... 29
Department of Transport: Public Transport Victoria ............................................................ 30
Catering ..................................................................................................................................... 31
General Public........................................................................................................................ 31
Athletes & Staff ......................................................................................................................... 32
Athlete management................................................................................................................. 32
Key Suppliers ............................................................................................................................. 34
Arena Lease ........................................................................................................................... 35
Independent lease................................................................................................................. 35
Corporate Partners/Sponsors.................................................................................................... 35
Sponsor Recognition.................................................................................................................. 35
Sponsorship Levels ................................................................................................................ 35
Sponsorship Rights and Benefits........................................................................................... 36
Sponsor Hold Points .................................................................................................................. 37
Sponsorship fulfilment .............................................................................................................. 38
Artwork and Logo Usage ........................................................................................................... 38
Signage ...................................................................................................................................... 41
Equipment ................................................................................................................................. 41
Medals / Prizes .......................................................................................................................... 42
Medical...................................................................................................................................... 43
Transportation / Traffic Management ...................................................................................... 44
Car parking............................................................................................................................. 44
Insurance................................................................................................................................... 46
Public Liability Insurance....................................................................................................... 46
Athlete Liability Insurance..................................................................................................... 47
Athlete Waiver....................................................................................................................... 47

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Risk Management...................................................................................................................... 47
Planning................................................................................................................................. 48
Risk Checklist ......................................................................................................................... 51
References..................................................................................................................................... 57
Appendices.................................................................................................................................... 59
Appendix 1............................................................................................................................. 59
Appendix 2............................................................................................................................. 60
Appendix 3............................................................................................................................. 61
Appendix 4............................................................................................................................. 63
Appendix 5............................................................................................................................. 64
Appendix 6............................................................................................................................. 66
Appendix 7............................................................................................................................. 69
Appendix 8............................................................................................................................. 69

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SKATEBOARDING AUSTRALIA OVERVIEW
Skate Australia
The overarching governing body for roller sports in Australia is Skate Australia, (Skate Australia
2014). Skateboarding Australia (SBA) is a not for profit organization that was developed in 2005,
by Skate Australia, to ensure the recognition of the unique skateboarding culture in Australia.
NSO
Skateboarding Australia (SBA) is the national governing body (NSO) for skateboarding in
Australia, and is recognized by the Federal Government of Australia through the Australian
Sports Commission. Skateboarding Australia is also recognized by the World Cup of
Skateboarding, which acts as, “skateboarding’s official global body”, (World Cup Skateboarding,
2014).
Skateboarding Australia promotes the growth and development of skateboarding in Australia,
(Skateboarding Australia 2014). The role of Skateboarding Australia is to ensure that
development opportunities exist, at all levels, for Australian skateboarders and to always
investigate and secure opportunities for skateboarders, (Skateboarding Australia 2014).
Events
A function of Skateboarding Australia is to deliver “regular, high quality and professionally
managed events, “ (Skateboarding Australia 2014). With this in mind, this national
championship event will be run by a professional event management team, employed by
Skateboarding Australia that will look after the financial, operational, technical, commercial and
administrative event functions. A team of volunteers will work closely with the events team to
help ensure the successful operation of this event.
The funding model will be based on a mix of SBA funding, Government funding and sponsorship
funding. Skateboarding Australia recognizes that this national championship will consume a
substantial portion of Skateboarding Australia’s financial resources; as such this event will
operate on a break-even basis.
MISSION STATEMENT
Skateboarding Australia’s Mission (Skateboarding Australia 2014) is:
To embrace, connect, and unite this powerful community into action with progressive and
original ideas
Therefore this event, the Australian National Skateboard Open Championship (AS0), will adopt
the following mission statement, reflective of the mission statement developed by
Skateboarding Australia:

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To unite the Australian Skateboarding community and display the passion held within our
athletes, by creating an extraordinary annual event that captures the essence of
skateboarding in Australia
Vision
A stronger Australian skateboarding community bound by a shared, unique and deeply
connected experience
Values
Community / Culture / Inclusion / Self-Expression
STRATEGIC OBJECTIVES
1. To deliver a uniquely Australian event by capitalizing on the experience of event
management personnel from within Australia’s event industry.
2. To create a fan, athlete and sponsor experience like that of an X Games.
3. To build an event management team that understands the core values of the sport of
skateboarding, by recruiting carefully from other extreme/action sports clusters.
4. To take responsibility for nurturing and generating successful relationships with all of
the event’s key stakeholders.
5. To operate under the financial principle that, at the very least, this event breaks even.
6. To remain focused on cutting edge business practice and leading industry practice, in
order to ensure the event is run to current event management standards.
Strategic Analysis
The subsequent section provides a Strategic Analysis for this event. This analysis is based upon
the Facilities and Sporting Clubs model, that has been developed by Westerbeek et. al. (2013, p.
54).
It is important to understand the analysis as it highlights the keys to a successful event, whilst
concurrently identifying key stakeholders, integral to the operation and going concern of the
event.

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Intensity of Competition
 The Australian sporting calendar is one that can be characterized as busy and saturated.
This is particularly the case in the cities of Sydney and Melbourne, where major events
such as the Australian Tennis Open, Melbourne Cup Carnival, Sydney Festival, and major
sporting codes such as the AFL, NRL, Cricket, A League, Netball and NBL take place.
 The timing of this event, in the “slow” part of these two major cities events calendars,
has been identified as taking place in March/April. This is so that the event does not
coincide with traditional spring/summer sports, and to capitalize on the time period
prior to the kick off of the AFL and NRL seasons.
 Another benefit to holding this event in this allotted time period exists. This benefit is
the ability to avoid competition from winter action and/or extreme sports. As such, the
opportunity to capitalize on a greater action sport audience exists
 Both Sydney and Melbourne have been identified as potential host cities due to these
two cities having the 2 largest populations in Australia. Two large greater metropolitan
regions support these cities. The event management team acknowledges the need for
this event to grow, in its infant stages, and therefore a large population base to support
the event is needed
 The aforementioned point is also key to covering the (ADI) (Westerbeek 2013, p. 53) or
area of dominant influence variable. This is defined as the number of people who can
be reached through major broadcast channels

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 An existing competitor that must be monitored is the Action Sports Games 2014, (Action
Sports Games 2014). This event is scheduled for March 15 and 16, 2014. This presents
both an opportunity to create additional hype around the prospect of an Australian
national skateboarding championship but yet it is a threat in the sense that this may be
too much skateboarding in one period of time. However, what this competition lacks is
a major venue. Currently, it is held in Marundah in Western Australia which is not the
populous metropolis of Melbourne or Sydney
Bargaining Power of Buyers
 What this event offers, that other “mainstream” events and festivals do not offer, is the
chance to sponsor a unique property
 The X-Games has never been to Australia (Kia 2014), as such, Asia Pacific
companies/brands who may align more so with the action sports industry rather than
the traditional sports industry have the opportunity to sponsor this event. This event
possesses the ability to become an entirely new category for sport and event
sponsorship as this event contains a concert to conclude the event, as well as DJ’s who
will be playing between skateboarding events. This unique concept offers the chance to
further leverage a sponsorship within a unique sponsor category.
 Further, the above point signals that the target markets identified in the subsequent
section have not entirely been serviced. That is, those Gen X and Gen Y market
segments who embrace the action sport space have not totally been serviced in terms
of a spectator event targeted at them.
 The bargaining power of buyers, in terms of Gen X and Gen Y spectators, should be
attracted to a unique and diversified sport product that services them and which is not
part of the mainstream sport and event calendar. Further, the switching costs for these
spectators are not markedly different than what this group would pay to attend an AFL
game, an Australian Open session or a Big Day Out Pass. In fact the switching costs
incurred by buyers, in the case of specific AFL games and the Big Day Out is markedly
lower. This point is reflected in the ticket price for this event.
 The bargaining power of established broadcasters must be considered. A strategic
objective of the event is to create an X Games experience, and therefore a broadcast
partner is needed. Many established multimedia companies own the rights to already
established sporting events. Therefore SBS has been identified as a valued broadcast
partner. This is due to the fact that SBS has, in the past, sponsored the broadcast of
Cycling Australia’s Subaru BMX Australia National Championship, (SBS 2014). The ASO
seeks to approach SBS as the sole broadcast partner of the event. This is due to the
existing understanding of broadcasting action sports at the Australian National
Championship level. The event is satisfied with structuring the broadcast deal similar to
the Subaru BMX Championships

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Threat of Substitute Products
 Direct substitutes include existing action sport national championships such as the
Subaru BMX Australian National Championship and the Suzuki National Snowsport
Championships (Ski and Snowboard Australia 2014)
 Indirect substitutes include other sports and events, video games, skateboarding itself
among other action sporting activities such as cycling and triathlon
 New and innovative substitutes exist in the form of events like Tough Mudder
Melbourne held in March, each year
 Integral to understanding substitute products that will threaten the viability of this
event is the concept of the price performance trade off. If we consider the BMX
National Championship and the Snowsport Championships, then we must acknowledge
that these championships, generally, require the event spectator to travel to designated
sites outside of metropolitan centers. As such, this event must understand that a
competitive advantage exists by being held in major cities with developed transport
systems and modern infrastructure
Bargaining Power of Suppliers
 With the Australian Sports Commission recognizing Skateboarding Australia as the
national governing body for skateboarding in Australia, indeed the opportunity exists for
increased funding
 Currently, the 2014 Nike X SBA AM Titles (SBA 2014) have been cancelled and as such
the opportunity for local, state and national government to support a national
skateboarding championship exists
 The only X Games stop in the Asia Pacific region is China (Kia 2014), therefore Australian
skateboarders may see the ASO as an additional opportunity to both compete and to
use the event as a development platform for the sport
 Without a skateboarders union the event presents an opportunity to allow only
Australian skateboarders to compete
 Without an existing skateboarding national championship, this event offers the chance
for the athletes themselves to work with Skateboarding Australia and the Australian
Sports Commission to create a uniquely Australian skateboarding event. A main goal
may well then be to prepare leading Australian skateboarders for the X Games
Threat of New Entrants
In Australia, the opportunity for World Class events to be staged, such as the Cricket World Cup,
the Asian Cup of Nations and the Rugby World Cup, is always present .
 The above statement does extend to the X Games or similar action sport events

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 With the snow season shrinking yearly due to climate change, we may see some
Australian
 Alpine resorts begin to stage different action sports events in the time frame when
traditional sport events take place.
The event will be operated and managed with the above analysis in mind.
BUDGET / BREAK EVEN
Key Budget Highlights
 Ticket Sales Revenues of $285,000
 Sponsor Revenues of $104,000
 Major Ticketing Expenses (creation of tickets, marketing of tickets, third party
management of tickets, holds and kills) of $118,172
 Major Finance and Administration Expenses of $85,100
 Major Arena Expenses of $78,500
 Risk Management Section containing key budget line items: Safety Risk Assessment,
Safety Control and Safety Evaluation. The total expense for Risk Management is
$18,000
 The budget was crafted to cater for an event that puts the athlete first. As such, an
athlete’s lounge area and athletes social function are budget line items
 The number of sponsors has been kept to a small number. This should serve to give the
sponsors as much value and access to this event as deemed appropriate for both the
event and sponsors. Ideally this will form a healthy event and partner relationship
 The budget was drafted to be as conservative as possible. That is, expenses are
estimated based on higher than actual values (as per current industry standards) and
revenues are projected in terms of lower than expected ticket sales
Break Even
Two critical areas have been identified as major sources of revenue for this event: Ticket Sales
and Sponsorship.
Therefore, these 2 areas drive the break even analysis.
The event stands to break even based on an arena that is filled to 51% capacity. This event will
break even if approximately 1,500 Full Event passes (Weekend Jam Pass) are sold and if 10,000
Single Tickets (either Saturday or Sunday) are sold. This percentage represents only 13,000
tickets sold of a possible 25,640. Skateboarding Australia has identified a marketing goal being
to sell 10 % of Weekend Jam Passes in the first three months, after the event is announced. If
this goal can be attained, then the chance to break even becomes a reality.

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Further, Skateboarding Australia feels that by budgeting for 51% capacity, the opportunity exists
to sell more tickets, thus offsetting a potential sponsor shortfall. That is by selling 65% of
tickets, the event can afford to lose a gold, silver, or bronze sponsor.
The Break Even Point in this Budget occurs when Total Income matches Total Expenses of
$612,830. Note that this budget has been prepared with an accepted loss of $72.14. The
assumption is that this event can do better than filling the venue at 51% capacity.
Please see Appendix 8 for a detailed budget.
TARGET MARKET
Key Demographics / Trends
 Young, white, middle and upper class males have been the predominant participants
and consumers of action sports (inclusive of skateboarding) (Hajkowicz et. al. 2013)
 Participation rates in mainstream sports have either held constant or declined in the
past years. However, lifestyle sports (skateboarding inclusive) have risen as a function
of demand (participation) and supply (industry) (Hajkowicz et. al. 2013)
 Skateboarding has gained its popularity from large segments of Generation Y (those
born between 1978 – 1995), who connect to a counter culture of irrelevance, adventure
and freedom of expression (Hajkowicz et. al. 2013)
 It is estimated that over 150 million people participate in action sports across the world,
cited by Salmon 2004 in (Kellet & Russell, 2009, p. 66)
 The movement of Extreme Sports into the Olympics (BMX in Beijing 2008) and also the X
Games being the Olympics of action/extreme sports indicates changing patterns in
contemporary (western) youth sport participation. This population is turning to non
institutionalised and informal sports (Thorpe & Wheaton 2011, p. 831)
 On average two skate parks per week have been built in Australia since 2005, indicating
a growing sport and growing demand (Kellet & Russell 2009)
 More than 990 skateboard parks have been built across Australia (Hajkowicz et. al.
2013)
Action Sport and Skateboard Population in Australia
Classification Child (5 – 14) 15 +
Cycling / Bmx Participation
Rate
Males – 9% (875,500)
Females – 5.4% (490,6000)
(ABS 2012)

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Skateboarding Participant
Rate
Males – 60 % (857,800)
Females – 47.2 % (640,000)
(ABS 2012)
Outdoor Facilities Used –
Skateboarding, BMX, etc.
Local Council funded (Not
outdoor public playing fields
and ovals)
Youth / Late Teens (15-17)
(ABS 2012)
304,300 (18-24) 349,300 (25-
34) 571,200 (35-44) 574,700
(ABS 2012)
Non Organized Sports Total of 15.3 % of total
participation rate (ABS 2012)
Non organized sports Participation in Non
Organized sports only - 15
years plus (3,398,400) Males
and (3,381,800) females (ABS
2012)
Children classified as
participating in Physical
Recreation Activities
(Skateboarding)
24 % participated in
skateboarding (ABS 2006)
ABS 2006 Participation in
Selected other activities
Girls skateboarding 19 % and
Boys 30 % (ABS 2006)
Primary Fan Base Segments (Live Audience)
1. Generation Y Males:
 Generally of a Caucasian (white Australian) descent
 Aged 25 – 34 years (Thorpe & Wheaton, 2011, p. 834)
 Middle to upper Class
 A current or past skateboarder
 A current or past participant of an action sport i.e. Snowboarding, BMX etc.
 Current or past video game consumers, with a particular interest in Tony Hawk’s
Skateboarding series (Zhang, Bennett, & Henson, 2003, p. 99)
 Spend approximately $50 / week of their own money (Zhang, Bennett, & Henson, 2003,
p. 98)

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2. Generation Z Boys:
 Children aged 5 – 14
 Social media literate, (Hajkowicz et. al. 2013)
 Totally connected through broadcast mediums such as iPhone, iPad etc.
 Participate in informal sports
 Participate directly in Skateboarding or participate in Snowboarding
 Video game or Application based (iPhone/iPad) video game consumers

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CEO –
Skateboarding
Australia
SBA Na onal
Office
SBA – Suppor ng
Event Opera ons
Manager of
Marke ng/
Communica ons/
Sponsorship
Marke ng
Coordinator (Local
Promo ons)
Media
Coordinator
CFO (Na onal
Office)
Manager of Risk
Assessment
Director of Sports
and Compe ons
Manager of
Entertainment
and Produc on
(Technical)
Director – Event
Opera ons (SBA)
& Government
Rela ons
Event Office
(Administra on
and Local
Promo ons)
Volunteers
Transporta on
Security and
Accredita on Event Services
Organizational Structure

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TICKETING
2 Ticketing Categories have been identified:
 Weekend Jam Passes ($30) – Reserved Seating and priority seating
 Single Tickets ($25) – General Admission
Skateboarding Australia will utilize a third party ticketing agency to design, distribute and
manage the tickets for the event.
The company that has been approached is Eventbrite.
Eventbrite will produce the tickets for a charge of:
 2.5% Service Fee per ticket plus $0.99 per ticket (Eventbrite 2014)
 3.5% Credit Card Processing Fee (Eventbrite 2014)
Please see Appendix 3 for a screenshot of how the online ticketing screen looks.
Please see Appendix 3 for how the ticketing fits into the budget in terms of both revenues and
expenses.
The benefits of utilizing a third party ticketing agency include:
 Passing the cost to produce each ticket onto the end user
 Keeping this process as simple as possible and out of house. That is, Skateboarding
Australia does not have to put resources towards the administration of tickets
 Skateboarding Australia still possesses the ability to use the event logo on the tickets
 Skateboarding Australia can utilize the online payment, delivery and social media
functions built into the Eventbrite ticketing process (Eventbrite 2014)
 It is of minimal time, effort and cost to Skateboarding Australia
 Customer service issues can be jointly managed by Skateboarding Australia and
Eventbrite
The added social media marketing function that is built into the Eventbrite process is seen as a
distinct advantage when compared to utilizing other third party ticketing companies
INVITATIONS
The following table lists those key dignitaries who will be invited to this event
Name Title Organization Notes
Mr. Tony Abbott Prime Minister of
Australia
Federal Government
Mr. Simon
Hollingsworth
CEO Australian Sports
Commission
Mr. Denis Napthine Premier of Victoria State Government
Mr. Hugh Delahunty Honorable Minister
for Sport and
State Government

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Recreation
Mr. Robert Doyle Lord Mayor of
Melbourne
Local Government
Mr. Brendan
McClements
CEO of Victorian
Major Events
Company
State Government While the Victorian
Major Events
Company has not
been identified as
being a partner of the
event, the future
going concern of the
event may be
guaranteed from this
partnership
Ms. Anne Marie
Harrison
CEO Victorian
Institute of Sport
State Government While the Victorian
Institute of Sport is
not directly aligned
with Skateboarding
Australia, or this
event, it must be
recognized that
developing a
relationship is
important to the
ongoing development
of skateboarding in
Australia
Mr. Richard Forster Councilor Local Government Mr. Forster is the
councilor responsible
for community sports
and community
grants
For an invitation template please see Appendix 5.
EVENT SCHEDULE
Saturday – March 26, 2016
Time Event
8:00am Street Skate Open Practice
9:00am Half Pipe Open Practice
10:00am Street skate Round 1 Men
11:15am Street skate Round 1 Women
12:30pm Half Pipe Warm-up
1:00pm Half Pipe Round 1 Men
2:15pm Half Pipe Round 1 Women
4:00pm Competition Ends

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Sunday - March 26, 2016
Time Event
8:00am Street Skate Open Practice
9:00am Half Pipe Open Practice
10:00am Street Skate Elimination Finals
12:30pm Half Pipe Elimination Finals
2:00pm Australian Skateboard Open Street Skate Final
4:00pm Australian Skateboard Open Half Pipe Final
5:15pm Official Presentation
5:45pm Awards Ceremony
6:00pm Concert
MEDIA RELATIONS
The Media Coordinator works underneath the Manager of
Marketing/Communications/Sponsorship, and is responsible for all aspects of media as it
pertains to the media-room, media work area, media lounge, media guide, and media
accreditation.
Key Responsibilities include:
 A local media contact list will be provided to the Media Coordinator. This will be added
to the national media list, which is distributed to the media with the
registration/accreditation form
 All media registration/accreditation inquiries are forwarded to the Media Coordinator
 The Media Coordinator also determines the accreditation level and appropriate access
to the Media Area
 All interview requests will go through the Media Coordinator
 The Media Coordinator is the first point of contact for all media concerns in regards to
broadcasting, print and digital. Note that Social Media is managed by the Manager of
Marketing/Communications/Sponsorship
Official Broadcast Partner: SBS
Marketing Plan and Key Hold Points
The 2015 Australian National Skateboard Open is an excellent opportunity for all tournament
stakeholders to maximize exposure of their brands, locations and assets in alignment with the
championship and its partners.
This Public Relations/Media/Social Media/Promotions/Advertising plan (IMC or Integrated
Marketing and Communications Plan) provides an overview of the key focus areas and general
strategies and initiatives that will be implemented in conjunction with the ASO to successfully
leverage media and promotional opportunities for the benefit of all tournament stakeholders.

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Please see Appendix 8 The Budget for all expenses related to community relations, advertising,
media and marketing.
This plan is not exhaustive and will evolve as more information, athlete availability and other
stakeholder opportunities emerge prior to the championship.
Internal Marketing Targets:
 To have sold, in any combination, 50 % of the available tickets, by 1 month from the
event. Note that the budget identifies a break-even point at 51 % of stadium capacity.
Thus, the goal is to do better than break even.
 To achieve key social media targets of: Facebook 6,000 Like’s, Twitter 8,000 Followers,
Instagram 8,000 Followers, by 1 month until event time.
 To achieve broadcast penetration of at least 50,000 unique views on the SBS website
and 50,000 views on the SBS National Championship Mid-Day and End of Day 2 hour
wrap up shows.
Key Performance Benchmarks as Hold Points from the IMC Plan
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 June Weekend Jam Pack
Ticket Sales must reach
10 % capacity. That is
just under 1500 passes
sold.
If this threshold of ticket
sales is not reached, then
we will re allocate
advertising spend from the
single ticket sales to
Weekend Jam Passes. A
further action will be to re
allocate advertising spend
from single ticket sales to
Social Media Advertising
such that our Ticket Sales
advertising campaign aligns
more closely with the social
contesting.
2 August We must reach Social
Media engagement
levels (likes and follows)
of half of what has been
identified in the internal
marketing objectives
section. If we meet this
If this threshold is not met,
then we will have to
allocate more resources to
the local promotions team.
A key component to the
success of this event has
been identified as a wide

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threshold, then we will
know that we are on
track to meet our Social
Media engagement
goals.
reaching social media
presence.
3 January We must reach the 40 %
of ticket sales sold. This
is inclusive of the
already sold 10 %
Weekend Jam Passes.
Thus we must have sold
30 % more tickets, in the
form of single tickets,
over the Christmas
season.
This is the most critical hold
point. This point gives us a
fairly accurate indication of
whether or not we will be
able to break even on the
event. The break-even
point must be reached. If
single ticket sales have not
reached this plateau then
we will have to re allocate
advertising spend from the
later stages of the IMC plan
and use this spend on
current ticket marketing
initiatives.
For the detailed IMC Plan please see Appendix 7
DIGITAL COMMUNICATIONS
The Official Social Media Channels for Skateboarding Australia are:
@SbA_
facebook.com/skateboardingaustralia
Instagram: skateboardingaustralia
SbA #sba2014
YouTube: SkateboardingAust
For event purposes the main Social Media Channels will be
@AusSkateOpen
facebook.com/AusSkateOpen

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FACILITY
In the heart of the Melbourne CBD and its comprehensive transport network is Melbourne Park.
The park consists of three varying sized arena’s over 40 hectares with the ability to host an
extensive range of events. The venue selected for the Australian Skateboarding Championships
is Rod Laver Arena situated on the intersection of Batman Avenue and Olympic Boulevard.
Figure 1: Melbourne Park Satellite View.
(Google Maps, 2014)
This venue is renowned for its remarkable versatility most notably with regard to skateboarding,
its use for a similar successful event held annually between 2002-2005, the Globe World Cup of
Skateboarding. The retractable roof, accessibility and arena surface are ideal features to
facilitate a high standard skateboarding competition. Alternative considered venues would
require substantially more equipment and be subjective to the weather due to the absence of a
roof, thus this venue is the ideal location from a spectator and operational point of view.
The total venue capacity is 14,820. This number is inclusive of superboxes and corporate suites,
which present unique opportunities towards attracting sponsors and facilitating VIP treatment
towards pivotal stakeholders. With efficient marketing through utilizing the strategies
recommended in the marketing section we are confident that the demand for this event can

22
produce a high percentage of capacity attendance resulting in a viable event. Refer to Budget in
Appendix 8.
Further details on the superboxes can be found via the following link:
http://www.rodlaverarena.com.au/superboxes-and-functions/superboxes/
ADMISSION
All admission into the venue will be via the main entrance (south) off Olympic Boulevard. All
admission is general and consequently no seating allocations. However, VIP areas will be zoned
off for invited patrons, corporate parents and athlete associates. Disabled and special needs
patrons tickets are to be purchased directly through the arena via (03) 9286 1208. All the
relevant access details (lifts, ramps etc) will be provided to these users via arena management.
The event is an all-ages event and ticket pricing is as listed below.
Ticket Access Price
Weekend Jam pass $30
Single day pass $25
Conditions of entry into the arena and ticket resale information can be found here:
http://www.rodlaverarena.com.au/arriving-and-access/conditions-of-entry/
Ticket sales will be contracted out to a third party ticketing agency by the name of Eventbrite
and accessible for purchase online via their website http://eventbrite.com.au. Printable digital
e-tickets and hard copy tickets will both be available.
The negotiation of a setup charge and a premium price per ticket will need to be agreed within
the contract. Estimated forecasts have been provided in the event budget. Ultimately tickets will
be on sale 12 months prior to the event up until the last day of the event, unless sold out prior,
to maximise sales opportunities.
FACILITY / FLOOR PLAN
Two floor plans can be viewed in the appendix materials. Appendix 1 is of the seating allocation,
course and entertainment layout. Appendix 2 is of the Rod Laver Arena’s public concourse
including the relevant catering, access points and amenities locations.
Appendix 1 has a quantity of seating highlighted in green. This seating is reserved and roped of
for VIP’s, competitor’s guests and corporate sponsors. This is additional to corporate suites and
superboxes. Clearly security presence will be required to ensure this seating is remained vacant
for these patrons. The pink and blue seating maps out lower and upper level seating. This
seating has no allocation and is for general admission patrons. No alterations to the original
floor plan will need to be made, and thus no seating will be on the same level as the skating
course. This is strictly for competitors, first aid, staff and accredited media pass holders.

23
The arena floor plan consists dominantly of the street style skate park designed with a variety of
features to test the skill of competitors providing the audience with an exciting spectacle. The
north side of the arena has an x-games standard vert ramp and a stage for the event
entertainment (DJ) and judge panel.
Course size and structures will be designed around x-games standards found in the following
event documentation: http://www.bidxgames.com/media/9581/summer_xg_technical-
061011.pdf Alterations of size for safety and functionality purposes may need to be made in
replication to the same scale.
Refer to risk management for emergency procedures.
* Rod Laver Arena meets all current fire and building safety regulations in place by the Victorian
Government.
The number of catering and merchandise stalls open will depends on event ticket presale and
attendance forecasts. An example of stall locations can be found in Appendix 2.
STAFF COMMUNICATIONS
Event Operational
During the event all accredited security will be tuned into a designated radio channel on their
provided two-way radio. This will allow security officers to correspond with each other and also
the head of security to ensure the event is efficiently supervised and controlled. The managers
of volunteers and traffic management staff will also require two-way radios on separate
channels to efficiently communicate with associated staff to ensure seamless operations. These
staff are not permitted to use personal communication devices as a substitute unless the case of
a serious emergency.
During the event two MC’s and all the judges will have a microphone to facilitate the event. The
MC’s will be utilizing their microphones to stimulate crowd involvement and create an
atmosphere whilst interviewing athletes and commentating the event. This is an important
aspect of generating a user experience of high levels of entertainment and a positive perceived
environment.
All staff will be briefed in the emergency protocol. Refer to risk management for
communicational strategies towards emergency procedures and the use of communicational
devices.
VOLUNTEERS
Volunteer selection process
Applicants are required to agree to these terms upon application

24
 A minimum contribution of 16 hours volunteer service will be required for the event.
 Authorisation to perform a police background check.
 Photo for identification which will be issued at volunteer training.
 Based on application response rate, some applicants will not be accepted.
Selected volunteers
 Endeavour to assign volunteers to their area of choice. If necessary, roster volunteers to
more than one area across the course of the event.
 Communicate each volunteer’s specific roles and expectations verbally and through the
receipt of the volunteer handbook. The handbook outlines volunteer duties,
communication arrangements, emergency procedures, lost property locations, venue
maps and incident reports.
 Accreditation to be processed for each volunteer at orientation. Volunteers will be
issued their uniform which is required for their accreditation photo.
 A training day is required by all volunteers at the venue. Training includes volunteer
duties, responsibilities and expectations, shift roster information, emergency drills, risk
management practices familiarisation with the venue and public transport.
Accepted volunteers receive the following
 Public transport or parking pass
 Provision of a uniform provided by the major sponsor
 Receive access to spectator seating when they are not working – space permitting
 Merchandise discounts
 Access to volunteer lounge and free drinks and snacks while working
Post event
 A private thankyou party will take place in the volunteer lounge following the end of the
concert.
 Undertake a review process and establish a database for future event volunteer priority.
 Volunteers will be required in a number of tasks as listed below. Some tasks require
specialised skills and manual labour and as such volunteers are pre-selected for specific
tasks prior to the event and will be appointed roles within each task as chosen by the
liaison.
Volunteer tasks
Task: Street skate design and implementation
To be undertaken: Pre-event
Volunteers required: 10
Volunteers selected for the street skate design and implementation will be required to work
with Skateboarding Australia external skate design team to design and implement a street skate
competition park to be installed in Rod Laver Arena.

25
Activity Liaison
Discuss with external skate design team the
layout for the street skate event.
Volunteers
External Skate Design Team
Event Director
Appoint volunteer roles in the implementation
of the physical street skate design.
Event Director
Implement the street skate design. Volunteers
Task: Stadium design and implementation
To be undertaken: Pre event
Event signage and marketing material is to be installed Thursday 24 March. Volunteers will be
required to liaise with the Event Director and facility staff to determine design concepts and the
role of volunteers in physical design implementation and sponsorship signage additions.
Activity Liaison
Discuss with the Event Director the concept
and stadium design requirements.
Volunteers
Event Director
Appoint volunteer roles in the implementation
of the stadium design.
Event Director
Facility Staff
Implement the stadium design. Volunteers
Event Director
Task: Spectator organisation
To be undertaken: During the event
Volunteers responsibilities require external crowd control is undertaken at the commencement
on Saturday 26th
and Sunday 27th
. Internal crowd control and seating and standing spectator
control is required throughout the duration of the event.
The event encourages public transport and alternative modes of transport. Volunteers and
security are required to communicate entrance locations to public transport users and bicycle
storage and skateboard valet locations as listed in the following task list as required.
Role Liaison
External crowd control and patron assistance
The public transport locations below require
volunteers to provide directions to attendees.
The Director and the Volunteer Coordinator
will determine the number of staff required at
each location at the roster accordingly.
Volunteer Coordinator
Event Director
Event Security
Facility
Police

26
Tram
 Tram 70, Rod Laver Arena (Stop 7b)
 Tram 48 and Tram 75, Wellington
Parade
Train
 Richmond Station (Swan St and Punt
Rd / Melbourne Park exits)
 Jolimont Station
Bus
 Bus 605, Olympic Boulevard (Swan St)
 Bus 246, Cnr Punt Rd and Olympic
Boulevard
Taxi
 Taxi rank adjacent The oval on Olympic
Boulevard (Swan St)
Bicycle
 Bicycle storage located adjacent Rod
Laver Arena main entrance
Skateboard
 Skateboard valet service located
adjacent Rod Laver Arena main
entrance
Internal crowd control
Security to be located at every seating
entrance to check tickets and accreditation.
Volunteers
Event Director
Event Security
Seating and standing spectator control
The Event Director and Event Security will
determine volunteer usher requirements and
implement ushers at seating entrance isles as
required.
Volunteers
Event Director
Event Security
Task: Concert setup
To be undertaken: Sunday, March 27
A crowd control fence will be installed 2 meters from the front of the stage meeting Work Safe
Victoria regulations. Event security will supply the fence and work with volunteers for its
effective installation.
Activity Liaison
Install concert crowd control fence 2 meters
from the front of the stage.
Volunteers
Event Security
Event Director
Conduct safety inspection Risk Manager

27
SECURITY AND ACCREDITATION
Security
Security is coordinated by and is the responsibility of the Event Director. Security measures will
be verbally communicated at staff and volunteer orientation to ensure they understand their
proactive contribution provides for the health and safety of fellow staff members, patrons and
athletes.
Security staff are to be located at the physical entrances and exit points to check access rights at
both the venue perimeter and the internally restricted zones. Sporting arena security staff are
required for the entire duration of the event. Security systems will be based on venue Standard
Operating Procedures (SOPs) provided by the Event Director.
The following stakeholders will often require access the back-of-house and field of play activities
at various times during the event. Their official accreditation is required for access and will be
verified by security personnel.
 Athletes
 Entertainers
 Event staff
 Officials
 Media
 Sponsors
 VIPs
 Volunteers
Task: Event security
Task Liaison
Security orientation
Prior to the event staff and volunteers will
receive a security orientation session that will
detail facility information, requirements, SOPs,
contact information and emergency
procedures.
Event Security
Facility
Event Director
Front of house ticket and bag inspections at
gate entrances
Event Security
Melbourne Park Event Operations Manager
Accreditation checks at all internal and
external entrances
Event Security
Melbourne Park Event Operations Manager
Determine police presence
Uniform police may be required at specific
locations at certain times of the event which
Event Security
Event Director
Police

28
will be determined by the Event Director,
Event Security, Melbourne Park SOPs and
Police. Once these requirements have been
determined resources should be appointed
and staff rosters organised to meet those
requirements.
Accreditation
Accreditation is the responsibility of the Accreditation Manager and the Event Director. Detailed
knowledge of the sporting program is required to ensure the athletes are able to access secure
competition zones and staff, volunteers and entertainers can reach their zones as required.
The accreditation is a sealed, laminate photo identification with name and position stated as
well as the particular zones of access. Rod Laver Arena currently employs an accreditation
system so the accreditation issue process will be assumed under the guidance of Rod Laver
Arena event staff to SOP guidelines.
A number of tasks are required to process, deliver and reissue accreditation. The following table
details these tasks and the role responsible for its coordination.
Task Liaison
Staff accreditation processing
At staff orientation prior to the event, staff
members will require their photo is taken for
their accreditation.
Accreditation team
Event Security
Event Director
Volunteer accreditation processing
At volunteer orientation prior to the event,
volunteers will require their photo is taken for
their accreditation.
Accreditation team
Volunteer Coordinator
Event Security
Event Director
Officials, media, sponsors and VIP
accreditation processing
A passport style photo is required to process
accreditation for these stakeholders. The
Melbourne Park website offers an online
system. Alternatively, photos with
accompanying documentation can be posted
to the facility.
Accreditation team
Event Security
Event Director
Facility
Accreditation pickup
Staff accreditation can be received prior to
their shift at the accreditation stand adjacent
Rod Laver Arena main entrance.
Accreditation team

29
Volunteer accreditation can be received prior
to their rostered service at the accreditation
stand adjacent Rod Laver Arena main
entrance.
Athlete accreditation pickup
Car park security will identify and distribute
athlete accreditation as required.
Accreditation team
Event Security
Facility
Entertainer accreditation pickup
Car park security will identify and distribute
entertainer accreditation as required.
Accreditation team
Event Security
Facility
Lost or stolen accreditation
The accreditation team can re-issue
accreditation as required at the accreditation
stand adjacent the Rod Laver Arena main
entrance.
Accreditation team
PERMITS
Local Council: City of Melbourne
Given the size of the event it is vital an application for a large-scale event permit is filed (City of
Melbourne, 2011). It is essential this request be made 6-12 months prior to the event to allow
sufficient notice for this “high risk” categorized event.
Figure 2: Event Permit Classification
(City of Melbourne, 2011)
Despite the fact that this event is not operated in a council owned public space, it certainly
disturbs the immediate environment within the proximity. Foot traffic the event will generate
from spectators utilizing public transport via Richmond station and surrounding parking is vital
information to be reported to the local government. If another event happens to be on at
neighboring facilities such as the MCG or Aimee Park, the council has the authority to aid the

30
delivery of a safe and successful event through road closures and the providence of notification
to concerned local residents.
The application form to be filled out prior to the event can be found here:
http://www.melbourne.vic.gov.au/ParksandActivities/OrganisingEvents/Pages/Eventpermitappl
ication.aspx
The council may request you to fill out an Occupancy Permit for Places of Public Entertainment
(POPE). A relevant facts sheet and the permit can be obtained here:
http://www.melbourne.vic.gov.au/BuildingandPlanning/BuildingandConstruction/Documents/O
ccupancy_Permit_Places_Public_Entertainment.pdf
Department of Transport: Public Transport Victoria
Furthermore the Department of Transport Victoria should be advised of the event and its
schedule in order to facilitate a public transport plan. This notification should also be made at
least 6 months prior to the event in order to allow adequate time for the planning and
implementation of modifications in favor of the event. This is a legal requirement under
Victorian Legislation and if you fail to complete an event notification form, Public Transport
Victoria have the authority to demand capital to cover costs from your event.
The application form to notify Public Transport Victoria is accessible via the following link:
http://ptv.vic.gov.au/specialevents/event-notification-form/. Prior to submitting this form, the
event information kit should be downloaded and the provided checklists should be completed in
order assist the planning of public transport in conjunction with the event. The information kit
document can be downloaded here:
http://ptv.vic.gov.au/assets/PTV/PTV%20docs/Event%20notification/PTV-Events-Info-Kit.pdf
Once the form has been submitted PTV will be in contact within 10-business day, this may
perhaps be with a request to attend a formal meeting regarding the event operations.
Victorian Police
Victoria Police should also be contacted in order to register the event in case of an emergency
that requires substantial assistance. This will most likely be forwarded to the local stations that
may desire to schedule staff on the premises. The City of Melbourne will advise police of any
road closures that require assistance; this communication is purely to ensure the safety of
patrons beyond the event securities presence.
* The event is under precinct 30 controlled by the Melbourne East Police Station contacted on
(03) 9637 1100 or melbourneeastprecinctpolicing@police.vic.gov.au.
Figure 2: Precinct 30

31
(Victorian Police, 2014)
CATERING
This will be contracted out through. The management of the venue who provides this service
with any booking; consequently no caterers are required to be independently sourced.
However negotiation and arrangements of particular areas will need to be pursued prior to
booking the venue to enable accurate forecasts of operational cost.
 Requirement of up front deposit or fee to cover operational expenses of stands. (Prior)
 Percentage (%) distribution of profit from sales of food and beverages. (Prior)
 Potential menu options. (12 weeks to allow inventory management)
 Bar operation hours. (12 weeks to allow sufficient promotion and inventory
management)
 Number of vendors open each day (As late as management will allow so that ticket sales
can be used).
General Public
The arena has an on site café offering a dine in experience to patrons. It also has several self
serve fast food outlets and bars situated conveniently around the foyer. Healthy options are also
available within these vendors.
The menu for the Arena Café can be found via the following link:
http://www.rodlaverarena.com.au/files/2013/07/Cafe_Arena_Menu_May_2013_FA.pdf

32
ATHLETES & STAFF
Situated underneath the arena with the staff and athlete amenities are also satisfactory ‘player’
café facilities to be utilized. Any special dietary requirements for these individuals should be
obtained and forwarded to arena management at least a month prior the event to allow for
food arrangements around allergies and requests.
 All outlets will comply with the Food ACT 2006 and the relevant Food Safety Standards
 Bar staff are trained in the aspects to comply with the practice of Responsible Service of
Alcohol.
ATHLETE MANAGEMENT
Task: Athlete accreditation
To be undertaken: Pre-event
The majority of athletes competing will require accreditation prior to the start of the event.
Athlete practice will run on the Friday before the start of the event the following day. A number
of athletes will require their accreditation prior to practice on Saturday 26th
March, day one of
the event. Their accreditation processing will be a combination of pre-processed accreditation
registrations and on the spot registrations.
Task Liaison
Process athlete accreditation
Facility staff will work in conjunction with the
accreditation team to process athlete pre-
registrations. Their accreditation will be sent
or held by security for issue as per athlete
request.
Accreditation team
Facility
Athlete accreditation processing
Pre-processed accreditation: On the arrival of
athletes throughout the duration of the event,
security will identify and distribute athlete
accreditation as required.
On the spot registrations: Athletes will be
required to have their photo taken and their
accreditation processed at their time of arrival
for access.
Accreditation team
Event Security
Task: Athlete transportation

33
Athletes will require prompt access to their transportation throughout the event. Security is
required to work with each athlete’s driver to organise their requirements. Athletes can use the
main car park for drop-off and pick-up. Security will provide athlete accreditation as required
and indicate the athlete’s backstage entry point.
Task Liaise
Organise athlete parking permits
As there is limited space, parking permits
should be organised prior to the event which
can be done online or by contacting the
facility. The accreditation manager should
liaise with facility staff to ensure athletes
requiring a parking pass receive it prior to the
event.
Athletes
Drivers
Accreditation Manager
Event Security
Facility
Organise athlete drop-off and pick-up
To prevent any undesired access to athletes,
event security will work with athlete drivers to
organise times for pick-up and drop-off. If
these times alter, the athlete and their
management can rearrange these times with
security which can then be passed on to the
driver.
Athletes
Drivers
Event Security
Task: Athlete organisation
To be undertaken: Prior to and during competition
A number of staff and volunteers are required to ensure athletes are aware of their pickup and
drop off times, practice session times, competition times and medal ceremony and presentation
times. The following tasks provide the athletes with important information which will minimise
delays to the event program.
Task Liaise
Closed practice Friday
A closed practice session will be run Friday to
allow athletes to use the skate park and half
pipe. No public access is allowed to this
practice session.
The external skate design team will be present
to ensure the park operates as required and to
answer any athlete queries.
Skate Design Team
Security
Event Director
Open training Saturday and Sunday
An open practice session will be run Saturday
Event Director

34
and Sunday to allow athletes to use the skate
park and half pipe. The athletes are expected
to self-manage their use on the half pipe and
skate park however, if it becomes
overcrowded the Event Director will intervene.
Event program
Staff will be notified of the roster and
competition times prior to the event. These
times will be listed in volunteer and athlete
booklets. Time changes will be communicated
directly to all staff as necessary and made via
public announcement.
Event program posters will be posted in the
athlete cafeteria, green room, change rooms,
athlete lounge, warm up/down room and the
transition room.
Event Director
Event staff
Change rooms cleaning
The change rooms should be monitored and
cleaned as required by event cleaning staff.
Event Staff
Transition Area access and safety checks
The athlete transition area is restricted to
athletes and the safety check team at all times.
Their accreditation and event security will
ensure these restrictions remain in place.
The safety check team will inspect athlete
equipment in the transition area to ensure
they meet the standards required by the event
insurance.
Event Security
Safety Check Team
Medal presentations
The ceremony will be conducted following the
street skate final and the half pipe final.
Athletes
Event Security
Event Director
KEY SUPPLIERS
The key suppliers clearly links heavily with the equipment required to facilitate the event. This is
dispersed into three different avenues.

35
Arena Lease
Along with the contract to lease the arena comes with all of the facilities and infrastructure the
premises comprises. Thus toilets, merchandising stands, drinking taps and food/beverage stalls
do not need to be further outsourced.
Independent lease
A great deal of the success of the event remains within the hands of the quality of the
construction of the skate facilities. The supplier and construction of this infrastructure will need
to be outsourced to an experience professional. SPA Construction are an American based skate
park design and construction company. There experience in CAD designing world-class skate
parks will be utilized with an Australian carpentry company to construct a first class wooden
park.
http://www.spaskateparks.com/services/skatepark-construction/
The construction of stage will be organised through recommended suppliers regularly utilized by
the arena management. Security and a sign writing company will also need to be obtained to
print the appropriate decals and banners for the event, this contract will be agreed upon the
most competitive quote months before the event.
CORPORATE PARTNERS/SPONSORS
Prizes (car, cash etc), uniforms and event merchandise will be obtained through sponsorship
packages and corporate partnerships in exchange for exposure. It is a cost effective method for
corporate parties to supply product rather than cash in exchange for sponsorship, thus this
should be straightforward to negotiate.
SPONSOR RECOGNITION
Sponsorship Levels
4400 · SPONSORSHIPS
4401 · Presenting (Potential to be the Broadcast Partner) 50,000.00$ 1 50,000.00
4402 · Diamond 20,000.00$ 1 20,000.00
4403 · Gold 10,000.00$ 1 10,000.00
4404 · Silver 6,000.00$ 2 12,000.00
4405 · Bronze 3,000.00$ 4 12,000.00
4406 · Bronze hotel VIK 0.00
4407 · Media partners VIK
4408 · Broadcast sponsorship VIK
Total 4400 · SPONSORSHIPS 104,000.00

36
Sponsorship Rights and Benefits
* This section details a high level offering for Sponsor Rights and Benefits. Please refer to
Appendix 6 to see how this event will determine the specific rights and benefits for sponsors.
Presenting Sponsor
 Sponsor logo to be displayed within event logo (please see the logo section of this
manual). The event logo to be used in all event related communications, including
social media channels.
 Stand alone signage located in Skate Park and Vert Ramp
 Sponsor Logo located separate to event logo on Tickets
 Opportunity to provide prizing
 Opportunity to provide event merchandise to be sold and the volunteer uniform
 Corporate Box Access provided by the event (Please see the sponsor fulfillment section
of The Budget in Appendix 8.
Diamond Sponsor
 Stand alone signage in Skate Park and Vert Ramp
 Sponsor recognition on all event related communications
 Opportunity to provide promotional items
 Opportunity to sponsor the DJ stage
 Corporate Box Access provided by the event
Gold Sponsor
 Stand alone signage in Skate Park and Vert Ramp (Smaller than Presenting and Diamond
sponsors)
 Sponsor recognition on media communications in regards to the event
Silver Sponsor

37
 Sponsor logo a part of the Silver and Bronze sponsor bar
 Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
 Sponsor logo a part of sponsor bar on media communications in regards to the event
Bronze Sponsor
 Sponsor logo a part of the Silver and Bronze sponsor bar
 Sponsor logo a part of sponsor bar on Skate Park and Vert Ramp signage
 Sponsor logo a part of sponsor bar on media communications in regards to the event
Official Event Media Partners
 Recognized as official media partner of the event
 Media accreditation
 Ability to release specific content generated by the event
Official Event Broadcasting Partner: SBS
 Identified as a Broadcasting Partner based on the strategic analysis. SBS has been
involved in many action sport national championships in Australia
 At present a VIK sponsor category
SPONSOR HOLD POINTS
Hold Point Number Date Key Performance
Benchmarks
Contingency
1 April Presenting Sponsor
Must be sold to
maximize the rights and
benefits for this sponsor.
Delay sale of this sponsor
category till June, which still
gives the sponsor 9 months
to leverage the sponsorship.
Pro rate the sponsor fee.
2 August Diamond Sponsor must
be sold to maximize the
rights and benefits for
this sponsor.
Utilize a third party
sponsorship agency to
ensure that Presenting and
Diamond sponsorships can
be sold.
3 November -
December
Period in which to
recruit more Silver and
Bronze sponsors in order
to make up for any
shortfall. Note that a
Create flexible and prorated
sponsor categories.

38
shortfall in sponsors has
been recognized as not
being detrimental to the
event, provided that
ticket sales reach 65 %
of capacity.
SPONSORSHIP FULFILMENT
A key to the events success is the ongoing support of sponsors which will be facilitated by
sponsorship servicing. They will be provided access dependent on their sponsorship level to the
following areas; corporate box, parking, sponsor lounge and sponsor marquee.
Task Liaise
Sponsor parking
Sponsors will be provided car parking passes
prior to the event as required. Parking pass
processing will be undertaken online or
through the facility staff.
Sponsors
Facility
Accreditation Manager
Sponsor lounge
The sponsor lounge will require catering at
12:00 on Saturday and Sunday. Drinks will be
provided throughout the event in the sponsor
lounge by catering staff.
Sponsors
Facility Catering
Accreditation team
Post event sponsor relationship management
The sponsorship manager will collect the event
statistics and provide sponsors with this
information after the event. The information
will provide details such as athlete numbers,
ticket sales, web statistics, social media reach
and satisfaction surveys aimed to assist
sponsor retention for future events.
Event Director
ARTWORK AND LOGO USAGE
A logo has been developed specifically for this event. Skateboard Australia undertook a long
creative process in order to generate a logo that has been designated as being:
 Unique to the Australian skateboarding community
 Retains the traditional kangaroo that is seen on many National Sport Organization logos
 Allows for the placement of a sponsor logo
 Displays the Southern Cross

39
 Identifiable by all skateboarders in Australia and across the world as the kangaroo is
seen performing the universal skateboarding trick known as the “kick flip”
 Simple and containing primary colours of yellow, red and black and a fourth colour that
will be based on the sponsor
The Logo will be used on all event marketing materials, marketing printed collaterals,
communications and digital communications.
Please see Appendix 8, The Budget in order to view the expense related to the development of
the logo.
Logo use guidelines include:
Sponsors
Unrestricted use of the logo in all communications in regards to the event
Promotional right to use the 2015 Australian Skateboarding Open event logo
Where the logo is used by sponsors it cannot be of a smaller size or of a reduced resolution
when placed beside the sponsor logo or on a communication containing the sponsor logo
Prohibited to alter or to change the logo in any way, unless authorized by the Manager of
Media Partners
Unrestricted and mandatory use of the logo in all communications in regards to the event
Unrestricted and mandatory use of the logo in all social media communication in regards to the
event
Where the logo is used by media partners it cannot be of a smaller size or of a reduced
resolution when placed beside the media logo or on a communication containing the media logo
Broadcast Partner
Unrestricted and mandatory use of the logo, on screen, across all broadcast platforms
Unrestricted and mandatory use of the logo in all social media communication in regards to the
event
Where the logo is used by the broadcast partner it cannot be of a smaller size or of a reduced
resolution when placed beside the broadcast logo or on a communication containing the
broadcast logo

40
THE (SPONSOR) AUSTRALIAN
SKATEBOARD OPEN
INSERT
SPONSOR
LOGO
HERE
THE MONSTER ENERGY2016
AUSTRALIAN SKATEBOARD OPEN
Two forms of the logo are presented here:

41
SIGNAGE
Signage is a crucial method of simply communicating with patrons. Clearly visible signage placed
appropriately around the venue will assist the flow of traffic and enhance the users experience.
Rod Laver Arena has appropriate high quality standard signage permanently on the premises
indicating the location of toilets, food outlets, information desks and emergency exits. However
a quantity of temporary signage will need to be arranged as outlined below
Type Benefit
Patron Directory Signage around the vicinity of the arena
indicating stakeholders the locations of
ticket outlets and entry points will be assist
patrons in entering the venue. Designated
VIP seating zones also require signage to
avoid general admission misunderstanding.
Sponsorship Large signage of company logos will enhance
the exposure of key sponsors when placed
around the arena during the event.
Athlete/Staff Facilities designated for staff and athletes
will need to be labeled accordingly.
Temporary security points specific to the
venue are also vital.
Transport Signage directing contracted suppliers
(dropping of inventory and equipment) the
appropriate loading zones will ultimately
assist a seamless operation.
This temporary signage can be simply created through the use of a computer if it is to be placed
indoors, however larger sponsor banners and external signage must be high quality and
therefore outsourced.
EQUIPMENT
In order to carry out the event an assortment of specialized equipment will need to be sourced
in order to accommodate a high quality skateboarding event. Below is an outline of the essential
equipment required to facilitate the event.
Department Infrastructure/Equipment
Structures/Power  Vert ramp (x –games scale)
 Custom designed street park (ramps,
rails &obstacles)
 Media scaffolding
 2 x Marquee’s (3x6m)
 Stage setup
 Three phase generator.

42
Visual, Light & Sounds  Scoreboards
 Microphones (stage, mc,
commentators & judges)
 Special effects lighting
 Computer systems
 Sufficient audio
 Specific cables and hardware to
install
Amenities  Toilets
 Drink taps
 Merchandise
 Catering outlets
Safety  Witches hats
 Cable mats
 Safety mats
 Safety tape
 Signage
Catering  Ingredients
 Appliances
 Cleaning materials
(required to serve and sell food and drink).
Communication  Two way radios
 Ticketing computer systems
 Personal communication
devices(Ipad’s, phones)
 Sponsor banners
 Patron signage
 Fliers
 Printed decals (skate ramps)
Staff  Uniforms for volunteers and
employed staff.
Vehicles  10 vehicles for transportation of VIP
visitors
 1 x emergency stand by car.
Depending on the item, it will either be obtained through a lease, sponsorship partner or
provided on the premises by the arena management. Clearly the largest amount of time and
resources needs to be prioritized into the construction and design of the two skate courses
infrastructure. Information on this period can be found in the bump in and out section in the
event schedule.
MEDALS / PRIZES
Without skateboarding athletes the event would not be possible, therefore there satisfaction is

43
crucial. In order to attract the best athletes from around the country, it is vital that this aspect is
well organised and attractive. The creation of large novelty cheques, impressive trophies and
rousing prizes from sponsorship partners is most likely formulate satisfaction in successful
competitors involved in the competition. Consequently negotiation with fitting corporate
partners as sponsors such as car dealers/manufacturers is advised to reduce the total cost spent
on prizes. The designated expenditure on this area should be well planned within the budget
and be undoubtedly ready for immediate awarding on the day of the events results ceremony.
MEDICAL
Qualified paramedics will be required to be on site of the event to ensure sufficient medical
services are readily available for spectators, staff and athletes. St Johns Ambulance’s specialize
in providing medical cover for large-scale events. Contacting 1300 360 455 with the event
information listed below will provide the party with adequate evidence to conduct a risk
assessment before quoting the level of cover recommended. Alike permit applications this area
also requires substantial notice for planning, as a result 12 months notice is essential.
Application Information:
 Date and time
 Venue/location
 Type of event
 Numbers attending/participating
o Special requirements
It is vital that the attendance numbers are accurate forecasts, as under estimating can not only
lead to increased risk of death or severe injury but also liability. It is expected given the nature
of the event that medical costs will be substantially higher than a mainstream event of the same
capacity.
 In the event of an emergency St John’s will contact control and if required, request an
ambulance.
 St Johns officers will be present during the event operation hours and for the duration
of infrastructure installation and dismantle.
 St John’s officers will be briefed of all the emergency access points and event schedule
prior to the event to allow sufficient organisation of medical stations.
(St Johns Ambulance, 2014)

44
TRANSPORTATION / TRAFFIC MANAGEMENT
Car parking
On site Parking
Not only Rod Laver Arena, but also the whole of Melbourne Park has very limited car parking on
site available for the general public. The limited event parking is accessed via entrance D off
Olympic boulevard, between the National Tennis Centre and Hisense Arena. Patrons should be
advised to pre-book this via https://prebook.mopt.vic.gov.au/ at least 24 hours prior to the
event commencement to increase their chances of obtaining a park at discounted price (save
$10).
Figure 3: Melbourne Park Public Parking Entrance
Frequently asked questions document regarding on site parking can be obtained here and
should be sent out with the purchase of e-tickets http://www.mopt.com.au/wp-
content/uploads/2012/11/Carparking-FAQs2.pdf
Off-site Parking
There is an assortment of parking within a close proximity to the arena. Most of these are
located on Flinders & Exhibition streets. A list of the exact locations including maps and pricing
can be obtained via the following link http://www.rodlaverarena.com.au/arriving-and-
access/parking/
Accessible Parking
Accessible parking and drop offs for those in special need can be organized via contacting (03)
9296 1208. This parking is accessed through entrance C also of Olympic boulevard and requires
an up front payment.

45
Arrival / departure of VIP’s, officials etc
Staff, VIP’s, athletes and contractors in need of special access also are required to park and drop
off via this entrance. Parking access for these people will need to be devised around a plan with
the limited availability. Tickets allowing free of charge access to these gates will need to be
organized and distributed accordingly prior to the event. It would be feasible to setup traffic
management staff and volunteers at this entrance to support and escort the arrivals and
departures to the desired location.
Figure 4: Entrance C Parking
Public Transport
The relevant travel information including maps and directions should be apart of any e-ticket
purchase. Exclusive of taxi’s, all of these methods require Myki cards and are in line with the
Victorian Pubic Transportation Act.
Train
Richmond station is the closest station to Rod Laver Arena; only 1.2km away taking only 15
minutes to walk between the two. This walk is flat and along a well surfaced footpath suitable
for all ages. Timetables and relevant train lines to arrive at this station be obtained via Public
Transport Victoria’s website:
http://ptv.vic.gov.au/journey#jpsearch%5Baction%5D=showPlanner
Figure 5: Walking Route

46
(Whereis, 2014)
Tram
Only one tramline runs along Olympic boulevard and stops out the front of Rod Laver Arena
(stop 7b) and this is Tram 70 (Wattle Park). The two additional Trams that stop within the
vicinity of MCG on Wellington Rd and are a further walk (15-20mins) are Trams 48 (North
Balwyn) and Tram 75 (Vermont South).
The route maps and timetables can be found here: http://ptv.vic.gov.au/route/metropolitan-
trams/
Bus
Alike Tram 70, Buses stop within 500m of the Rod Laver Arena main entrance. These buses are
routes 605 (City-Gardenvale) & 246 (LaTrobe Uni-Elsternwick Station).
The route maps and timetables can be found here:
http://ptv.vic.gov.au/route/metropolitan-buses/
Taxi
A taxi rank operates on premises and is open in conjunction with arena events. This is accessible
of Olympic Boulevard and is permanently sign posted for driver convenience.
INSURANCE
Public Liability Insurance
As per the requirements in the Melbourne Event Management Planning Guide (City of
Melbourne 2014), Skateboarding Australia must hold a minimum of $20 million in public liability
insurance. This requirement is met through the events arm of Skateboarding Australia where all
SBA events include minimum public liability insurance of up to $20 million

47
Athlete Liability Insurance
Skate Australia provides member injury insurance cover for those registered members of Skate
Australia, (Skate Australia, 2014). The policy is known as Sports Personal Accident and Sickness
Insurance, and is provided by ATC Insurance Solutions.
In the case of this event, the participants of the event will be registered members of Skate
Australia, through the event participant provision. Skateboarding Australia, as a sport
organization held under Skate Australia, makes this provision so that the skateboarders who are
competing in this event are extended insurance cover.
The Aggregate Limit of Liability is $500,000.
Event participants will be strongly encouraged to take out their own personal accident
insurance.
Athlete Waiver
Skate Australia has developed an event participant waiver that must be signed by every
participant. This waiver can be seen in Appendix 4.
RISK MANAGEMENT
All event staff hold a duty of care to provide a safe operational environment (Work Safe Victoria
2006, pg5). Event staff and volunteers must be proactive in their attention to risk identification,
assessment and treatment. To ensure a commitment to high level event security and a positive
safe culture, risk management training will be undertaken to give staff and volunteers the ability
to contribute to risk management processes carried out by the Risk Manager.
The following event risk management plan does not represent all threats or opportunities that
effect achieving the events objectives. Risks listed should be used as a starting point for
additions as they are identified.
As Melbourne Park is an expert at hosting events, risk management will be conducted in close
consultation with Rod Laver Arena staff. Although we will be in consultation their expertise
should not be relied upon and the Skateboarding Australian Open risk management proces is as
follows.
Risk management process (Victorian Government 2011, pg31)
1. Planning
2. Identify
3. Assess
4. Treat
5. SOPs

48
Planning
The following preliminary steps are to be carried out in the planning phase of risk management.
Task Liaise
Organise insurance
Minimise the risk of financial loss in the event
of an incident by organising appropriate
insurance.
Risk Manager
Contractor assessments
Contractors need OHS prequalification as
required by Melbourne Park event SOPs and
complete the event induction requirement.
Risk Manager
Induction requirements
To be undertaken at staff and volunteer
orientation and risk management induction to
be carried out by contractors prior to working
at the event.
Risk Manager
Operator assessments
Operator certificates and licences for
stakeholders.
Risk Manager
Stakeholder safety policies must reach our event policies which are developed in close
consultation with Melbourne Park SOPs. The following stakeholders require safety policies are
understood in pre event orientation programs.
Internal stakeholders External stakeholders
 Accreditation staff
 Event staff
 Volunteers
 Directors
 Event Management
 Skate park design team
 Contractors
 Security staff
 Facility staff
 Spectators
 Police
 Emergency services
 Media
 Sponsors
Each stakeholder has expertise in their function and thus, we will use a variety of
communication strategies as laid out in the Victorian Government Risk Management Framework
in order to reach the safety requirements of the event; inform, consult, partnership and control.
It is the responsibility of the Risk Manager to utilise communication strategies to achieve risk
management objectives as stakeholders undertake their duties in the following event phases.
Event phases

49
 Venue handover
Wednesday 22nd
March
 Bump in
Thursday 23rd
March, 7:30am
o Skate park installation
o Half pipe installation
 Event operations
Friday 24th
9:00am – Sunday 26th
10:00pm
 Bump out
Monday 7:30am
 Venue handover
Monday 5:00pm
Task Responsibility
Determine event safety objectives
Gain information from previous events that
will provide historic safety information about
an event of the same nature. Previous incident
investigation discussed with the facility will
provide a measure by which the broad risk
categories can be determined and safety
objectives can be set.
Facility Manager
Risk Manager
Determine the correct method of
communication with stakeholders to achieve
risk management goals.
Risk Manager
Ensure adequate budget for dealing with
safety issues, see item 7600 in Appendix 8.
Risk Manager
Event Director
Risk management and safety issues are
addressed in all orientation programs prior to
the event and meetings during the event.
Risk Manager
Establish OHS safety targets and designate a
safety manager for the responsibility in each
area
Safety Managers
Risk Manager
Decisions should hold safety as the highest
priority above other conflicting agendas
Event Director
Safety targets should be analysed post event Safety Managers
Risk Manager
Event Director
A specified incident or dangerous occurrence
must be reported to the Victorian Work Cover
Authority (VWA).
Safety Managers
Risk Manager

50
Task: Identification
An exhaustive process by which all known risks are identified is undertaken at this stage
however, at all stages of risk management communication and consultation should take place
between all event stakeholders for their involvement in the risk identification process. Their
involvement translates ownership and provides understanding for why decisions are made and
which processes are required.
Early in this identification phase the Risk Manager must specify these issues;
Issue Responsibility
Adequate safety risk assessment budget
see item 7601 in Appendix 8
Risk Manager
Adequate safety control budget
Risk Manager
Adequate safety evaluation budget
Risk Manager
Patron numbers Risk Manager
Hold points
The following list illustrates hold points that mark checkpoints at stages of planning. If the
requirements are not met, corrective action will be required to ensure the event stays on
schedule.
Insurance
To be finalised at the latest on Friday 20th
March, 2015
Corrective action: Insurance must be organised prior to marketing and ticket sales which occurs
Monday 23rd
March, 2015. If this does not occur ticket sales and marketing activities are to be
delayed until insurance is finalised.
Responsibility: Risk Manager
Allocation: $2500 as per item 7605 in the budget (Appendix 8).
Volunteers
Volunteers to be finalised at the latest on Thursday 25th
February 2016, four weeks before their
required attendance at volunteer orientation.
Corrective action: Volunteer hires should continue until total volunteer numbers are reached. If
number are not reached by Monday 21st
February 2016, the Risk Manager and Event Director
will liaise with the Melbourne Park Event Director to arrange alternative staffing.
Responsibility: Risk Manager, Event Director
Skate park and half pipe
The installation process is required to be installed on Thursday 24th
March, one day prior to
athlete closed practice session Friday 25th
March.
Corrective action: Increase volunteer and staff resources to ensure the installation is completed.
Overtime may be required by staff involved in the installation. A final corrective action will be

51
the delay and subsequent shortening of the closed practice Friday 25th
March.
Responsibility: Skate Park Development Team, Risk Manager, Event Director
Risk Checklist
Under the leadership of the event Risk Manager, area safety managers as determined in the
planning phase will coordinate the task of risk identification for their respective areas;
accreditation, permits and licensing, accessibility, amenities, emergency procedures, event
access, PPE, security, and staging and temporary structures (Queensland University 2014, pg7).
Accreditation, permits and licensing
Issue or task Responsibility
Accreditation rights are given to the correct
recipient
Accreditation team
Contractors meet OHS standards policies as
required by government and Melbourne Park
SOPs.
Risk Manager
Event Director
Accessibility
The following issues are to be identified by the risk manager in consultation with the Melbourne
Park facility staff.
Ramps are clear and provide access to event
buildings
Risk Manager
Facility
Disabled access parking Risk Manager
Facility
Entry and exit areas available for various
requirements including, prams, wheelchairs,
and people requiring walking aids.
Risk Manager
Facility
Amenities
Given Melbourne Parks experience with events, the following issues will be identified in
consultation with Melbourne Park facility staff.
Adequate toilets Risk Manager
Facility
Adequate shade for patrons Risk Manager
Facility
Adequate areas for food preparation for
catering staff
Risk Manager
Facility
Adequate drinking water provided Risk Manager
Facility

52
Emergency procedures
Emergency response plan
To be defined by the risk manager in
conjunction with Melbourne Park SOPs.
Volunteers
Risk Manager
Event Director
Clear access for emergency traffic through to
skateboarding arenas.
Emergency personnel
Risk Manager
Site maps available and communication
processes understood by staff.
Risk Manager
Event access
Clearly defined walkways to and from the
event to car parks and public transport.
Volunteers to be positioned in the correct
locations to assist this process.
Volunteers
Risk Manager
Event Director
Clear access for emergency traffic through
pedestrian traffic.
Emergency personnel
Risk Manager
Adequate parking available for the expected
number of patrons that require parking.
Risk Manager
PPE
Structures (skate park, half pipe and concert
stage) will require heavy machinery to setup
and break down. Contractors using the
machinery must meet licensing requirements.
Risk Manager
Alcohol distribution must be undertaken by
staff holding responsible serving of alcohol
(RSI) certification.
Risk Manager
Catering must be undertaken by contractors
that meet food licensing requirements.
Risk Manager
Athletes must use helmets when in practice
and competing.
Security
Appropriate amount of security is provided
per the number of spectators expected.
Risk Manager
Security are informed of the locations they are
required throughout the event.
Risk Manager

53
Staging and temporary structures
All staging and temporary structures are
erected by personnel with the appropriate
training and certifications (Queensland
University 2014, pg11).
Correct installation of skateboarding
structures, half pipe and skate park.
Risk Manager
Staging and temporary structures are
monitored throughout the event for structural
integrity.
Concert stage, safety fencing and scaffolding
installation.
Risk Manager
Emergency services and ambulance must have
access at all times to the skateboard park, half
pipe throughout the event.
Risk Manager
First aid located adjacent to sporting arenas
and stage.
Risk Manager
Emergency services must have adequate
access to the event at all times throughout the
event.
Risk Manager
Task: Risk assessment
Risk assessment is the process of determining each risks likelihood and subsequent
consequences. Assessing the potential effects or harm of a hazard to determine its risk rating
enables risks to be ordered and treated according to their severity.
The following table modified from Queensland University, Event Planning and Safety Checklist
(pg 17) enables risk identifiers and assessors the ability to associate a number to each risk
dependant on the likelihood of it occurring and the risks consequences.

54
Likelihood Consequences
Insignificant Minor Moderate Major Severe
Almost
certain
6 High Risk 7 High Risk
8 Extreme
Risk
9 Extreme
Risk
10 Extreme
Risk
Likely
5 Medium
Risk
8 Extreme
Risk
9 Extreme Risk
Possible
4 Medium
Risk
5 Medium
Risk
6 High Risk 7 High Risk 8 Extreme Risk
Unlikely
3 Low Risk
4 Medium
Risk
5 Medium
Risk
Rare
2 Low Risk 3 Low Risk
4 Medium
Risk
5 Medium
Risk
6 High Risk
(Queensland University 2014, pg17)
Using this quantitative risk assessment process, risk management can prioritise risks and initiate
risk treatment accordingly. The following risk registration worksheet is to be used.
Issue or hazard Person affected Location Risk rating Risk control measures Responsible Notes
(Elliston 2014, pg5)
Task: Risk treatment
A decision about which treatment option to undertake for each risk is now evaluated according
to the Victorian Work Safe hierarchy of controls listed below. Each risk should be treated with
an option as high up on the hierarchy as possible; the higher up the hierarchy, the more
effective the control.
 Elimination
Removing the hazard entirely through redesign or a new process.
 Substitution
Replacing hazardous materials or processes with safer alternatives.
 Minimisation
Initiating processes which reduce the impact of the hazard such as warning participants
and spectators of the dangers.
 Engineering controls
Initiate design improvements to isolate or contain hazards.

55
 Admin controls
Processes that ensure safe operating procedures, effective training, orientation
programs and ongoing monitoring throughout the workplace to reduce the possibilities
of an accident.
 Personal protective equipment
Protective equipment including high visibility clothing, helmets, glasses and gloves worn
where required.
Once controls have been proposed, the risk map should be revisited and the intended changes
plotted. Their reduction of likelihood or reduction in consequence should be re-assessed. The
Risk Manager is responsible for conducting the event audit and reviews across all operations
before, during and bump-out of the event (City of Melbourne 2012, pg3).
Task Responsibility
Define functional areas
Define which functional area is responsible for
carrying out a controlling action or activity.
Risk Manager
Define risk control responsibilities
Nominate a person or position that will be
responsible for carrying out each action or
activity.
Risk Manager
Event safety plan
Monitoring tool and reporting process –
ensure communication channels are open
Risk Manager
Emergency Personnel
Event Director
Conduct risk management audit prior to event Risk Manager
Conduct risk management audit throughout
the event
Audit team
Risk Manager
Investigate incidents Risk Manager
Report incidents as required Event Staff and Volunteers
Risk Manager
Develop a risk information management
system
to retrieve specific incident information
simple to record hazards, risks from the event
Risk Manager
Apply corrective action Risk Manager
Make changes to risk management plan and
process and update figures as required
Risk Manager
Task: Evaluation

56
After the event has concluded the process of evaluation will determine if the event risk
management objectives were met and thus the financial impact of risk management. It will also
facilitate opportunity and threat identification for future events.
Task Liaise
Evaluate Risks
Determining which risks require treatment will
be and the priority for respective treatment
plans.
Risk Manager
Functional area debrief Risk Manager
Review incidents reported Risk Manager
Review medical treatment records for
spectators and participants
Risk Manager
Control room security logs Event Security
Risk Manager
Spectator numbers Event Security
Risk Manager
Review safety audit results pre event and
during and review the changes that were made
Event Security
Risk Manager
Review incident reports Risk Manager

57
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>.
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61
Appendix 3
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