10. “Content marketing is the process of
creating and distributing valuable
pieces of content, whether they’re for
information or entertainment value, for
the purposes of growing an audience.”
-Jayson DeMers, Forbes contributor
https://www.forbes.com/sites/jaysondemers/2018/01/24/new-to-content-marketing-heres-what-you-need-to-know/#34364efd152d
11. Advantages Over Traditional Marketing
Cost
Efficiency
Overall, content marketing is generally much less
expensive to manage than a comparable traditional
advertising strategy.
Long Term
Investment
All the content you create can potentially last forever,
and can continue yielding value for your site if
created correctly.
Multi-use
Functionality
Content marketing is also useful because it ties in to
multiple other strategies.
21. Relevant Content
Fresh and relevant content that matches the
criteria for what the user is typing into the
search box.
Blogging allows you to add new content in
different context, increasing your chances of
being found
22. Traffic & Bounce Rates
• Google tracks your traffic and
whether or not people stay to
read the article or bounce (leave)
• The longer someone stays on your
website, the better your chances
of ranking high on Google
26. “There’s one thing I always want to make
clear regarding word count. It only matters if
the content is good. Word count is not a
standalone ranking factor. Word count only
has merit if the content quality is high! You
can produce a 10,000-word article. But if the
content and quality (is poor), then the article
doesn’t deserve to get ranked. You lose.”
– Neil Patel
27. Blog Post Word Count
Between 800 & 1500
words are ideal for most
readers
28. 3-5 Key Points
Minimum
Think of these as possible
search terms the intended
audience might type into a
Google search box.
29. Engagement
Closing each post with an
invitation to engage will
encourage comments
which is good for SEO and
authority building.
30. “If your pages consistently keep people on them
for longer than average, Google will adjust the
search results to favor your site. This happens on
a page-by-page basis, but the performance of
individual pages also contributes to how Google
ranks your website as a whole.”
– Brian Stutter, Forbes
contributor.
https://www.forbes.com/sites/briansutter/2018/03/24/7-user-engagement-metrics-that-influence-seo/#60111401567b
32. Proper Use Of Headings
Proper use of
Headings is
important for
readability.
Think about your
post being outlined
with topics and
33. “We do use H tags to understand the structure of
the text on a page better”
– John Mueller, Google
https://www.hobo-web.co.uk/headers/
34. Inbound & Outbound Links
1. Another article on your
blog
2. A page on your website
3. An outbound link to
another article and/or
resource.
35. “Outbound links most definitely matter for SEO.
Not per se for your SEO, but for SEO in the most
generic way there is. Your outbound link helps
your neighbor, your supplier, your customer and
of course, your visitor”
– Michiel Heijmans, Yoast
https://yoast.com/headings-use/
36. Accessibility For Visually Impaired
Alternative text
provides screen
reader software
users with access to
all of the non-text
information.
37. “Yes… so the alt text is essentially shown when
the images are turned off in most browsers so
that’s something that we would count as part of
the on-page text”
– John Mueller, Google
https://yoast.com/headings-use/
45. Your Blog
A person who comments is
someone who just might
be the next evangelist for
your company, products
and services.
46. Social Media
Social Media is a great
way to reach your target
audience but always
think in terms of how
you can get them
back to your website
where you own the
content.
