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SOCIAL MEDIA AS A TOOL FOR
BUSINESS EXPANSION:
Twitter As A Case Study
Business Strategist,
IF YOU'RE NOT ONLINE, YOU'RE NOT IN LINE!
Social media has become an
inevitable part of our daily life, and
whether we like it or not, social media
is here to stay!
What exactly is
Social Media?
EXAMPLES
 Internet forums
 groups
 blogs
 microblogs
 networking sites
 social bookmar...
The internet in 60 Seconds
Background
 The Internet has made it possible for people and
businesses to have a wider reach due to its global
nature.
...
So, what the heck about business going SOCIAL?
 SMART BUSINESSES are using SOCIAL MEDIA to:
1. connect and engage with th...
BUYING DECISIONS
MORE AND MORE PEOPLE ARE RELYING ON THE
SOCIAL MEDIA ONLINE TO SEEK REFERRALS AND
RECOMMENDATIONS FROM OT...
78% Of Consumers Say That The Posts Made By Companies On Social Media Influence Their
Purchases (Source: Forbes)
TWITTER AS A CASE STUDY
TWITTER Explained
What is Twitter?
 Twitter is a short message communication tool that allows you to send out
messages (t...
10(+1) FACTS ABOUT TWITTER
1. According to the State of the Twittersphere report, each day 5 to10 thousand new
people join...
7. Twitter can augment customer service.
8. Twitter introduced Group DMs (Direct Messaging) on January. 27, 2015. The
form...
WHY USE TWITTER?
 Connecting with customers
 Branding
 Customers feedback
 Marketing
 News
 Give away coupon codes a...
LET’S START THE TWITTER
JOURNEY
How do i maximize the usage of twitter for
my business’ success?
The 6 basic skills you need to master include:
 How to o...
CONFERENCE WORKING MANUAL
How to open and operate a twitter account
SKILL 1
Here are the fundamental components of your Twitter profile page and how you can
maximize their impact:
A. @username
B. Pr...
2. Change your visual
branding
You can create a custom graphic
and use it for your Twitter
background. This means creating...
3. Create a Twitter landing page
A Twitter landing page is a special page on your website designed to introduce people fro...
4. Start Following People
When you follow another Twitter user, you subscribe to read what they share.
In general, start f...
5. Start Tweeting
In general, there are five types of Twitter messages:
1) Tweet: a message you send out to everyone who f...
2) @Reply: a message you send out as a reply to a message you received. The @reply is a
public message that mentions the T...
3) Mention: a message you send out that mentions another Twitter username.
4) Retweet: a message originally written and in...
How to Write And Post The Right Contents
On Twitter Every Time
SKILL 2
TIPS for Tweets that spark conversations with your followers
and keep them engaged.
Here are a few tips for creating Tweet...
Here are some
great,
conversational
examples from
Twitter’s downloada
ble #MtgKickstart
resource.
Most viral words and phrases
Ripenn looked at the most viral words and phrases on four sites that focus specifically
on vi...
”
“It has been discovered that
tweets that contained more
adverbs and verbs have a higher
click-through rate than tweets
w...
How To Get More Retweets On Twitter
SKILL 3
Twitter is particularly powerful at driving “amplification” for brand messages–
majorly through retweets. In fact, 78% of ...
Here are (26-15) tricks for getting ReTweets
1) Be A Retweeter
Sometimes, if you retweet someone’s tweets enough, that per...
4) Build Connections With Influencers
If you connect with enough of these people, some of them may decide to retweet one
o...
Buffer once took a
sample of 100 tweets
from a particular
account and
compared the
engagement averages
of tweets with and
...
6) Ask For The Retweet
Salesforce found that tweets that specifically ask followers to “Retweet” receive 12X
higher retwee...
Track Social also
found that the
perfect Tweet length
was right around 100
characters
Therefore, making
the length of your...
8) Embed Your Tweets In Your Blog Posts
Some of the readers who enjoy your blog post will also be likely to retweet the
em...
10) Tweet Motivational Quotes
Motivational quotes fill people with a good attitude and confidence.
People will want to sha...
20
How To Drive Engagements (Favorites,
Replies, etc) On Twitter
SKILL 4
”
“36% of all tweets get at least one RT, and
43% of all tweets get at least on Favorite.
The story with replies is quite
...
What really drives Retweets, Favorites,
And Replies?
Twitter users have passionate conversations, explore topics
and share...
Want tweets that drive engagement?
 Get visual and creative.
Followers are more likely to respond to Tweets that contain ...
Tweets that drive direct response
If you want to get followers to take an immediate action:
 Start with a compelling offe...
How to increase your organization’s twitter
followership with only relevant and
targeted followers
SKILL 5
To increase your organization’s followership
 Engage with influencers in your field regularly
 Make your profile and rec...
Handling customer complaints properly on
Twitter
SKILL 6
To successfully handle customer complaints on Twitter:
 Be quick in responding to comments and questions. Monitor your
me...
TheRealGen.COM|#UltimateAdvantage
Final SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION
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Final SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION

  1. 1. SOCIAL MEDIA AS A TOOL FOR BUSINESS EXPANSION: Twitter As A Case Study
  2. 2. Business Strategist,
  3. 3. IF YOU'RE NOT ONLINE, YOU'RE NOT IN LINE!
  4. 4. Social media has become an inevitable part of our daily life, and whether we like it or not, social media is here to stay!
  5. 5. What exactly is Social Media? EXAMPLES  Internet forums  groups  blogs  microblogs  networking sites  social bookmarking sites  wikis  Podcasts  content communities for articles  video/photo sharing sites  Q & A sites  review sites, etc. The SOCIAL MEDIA encompasses ALL the services that facilitate creation, sharing and exchange of user- generated content.
  6. 6. The internet in 60 Seconds
  7. 7. Background  The Internet has made it possible for people and businesses to have a wider reach due to its global nature.  Businesses usually refer to the social media as a consumer-generated media (CGM).  CGMs are relatively inexpensive, easily accessible and enable anyone (private individuals) to publish or access information.
  8. 8. So, what the heck about business going SOCIAL?  SMART BUSINESSES are using SOCIAL MEDIA to: 1. connect and engage with their customers 2. build long lasting valuable relationships 3. generate new leads 4. build awareness 5. educate people; and above all 6. manage reputation.
  9. 9. BUYING DECISIONS MORE AND MORE PEOPLE ARE RELYING ON THE SOCIAL MEDIA ONLINE TO SEEK REFERRALS AND RECOMMENDATIONS FROM OTHERS, ASKING / ANSWERING QUESTIONS AND SHARING THEIR EXPERIENCES. 91% of people have gone into a store because of an online experience (Source: Marketing Land)
  10. 10. 78% Of Consumers Say That The Posts Made By Companies On Social Media Influence Their Purchases (Source: Forbes)
  11. 11. TWITTER AS A CASE STUDY
  12. 12. TWITTER Explained What is Twitter?  Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers) in real-time.  Your tweets can be ordinary text or may include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video.  People subscribe to (follow) your Twitter account, and you subscribe to others’. This allows you to read, reply to and easily share their tweets with your followers (retweet).
  13. 13. 10(+1) FACTS ABOUT TWITTER 1. According to the State of the Twittersphere report, each day 5 to10 thousand new people join Twitter. Current estimates of total users top out around 300 million. (Now, that’s a lot of opportunity!) 2. According to Twitter, there are 255 million active Twitter users generating more than 500 million Tweets per day. 3. There are 2.1 billion searches every day carried out on Twitter. 4. Twitter users are hungry for new ideas, opportunities, information, services, and products. (So, if your business is not part of this exchange, you're leaving two huge opportunities untouched: growing your business and improving it). 5. Twitter gives your critics a forum, but that means you can study them. 6. Twitter helps with business development- especially if your prospects are online.
  14. 14. 7. Twitter can augment customer service. 8. Twitter introduced Group DMs (Direct Messaging) on January. 27, 2015. The format can accommodate up to 20 people at a time. 9. Twitter also keeps a public record of all updates, which can be mined with Twitter Search. 10. Companies have already started using twitter as it is the new way to promote, connect and brand a company. 11. Created by Jack Dorsey in March 2006, Twitter gained worldwide popularity with over 300 million users as of 2011. It was thus described as the "SMS" of the Internet. 10(+1) FACTS ABOUT TWITTER
  15. 15. WHY USE TWITTER?  Connecting with customers  Branding  Customers feedback  Marketing  News  Give away coupon codes and promotions  Twitter is Viral  Spying on competition  Increased Sales  Brand loyalty
  16. 16. LET’S START THE TWITTER JOURNEY
  17. 17. How do i maximize the usage of twitter for my business’ success? The 6 basic skills you need to master include:  How to open and operate a twitter account  How write and post the right contents on Twitter every time  How to get more retweets on Twitter  How to drive engagements (favourites, replies, etc) on Twitter  How to increase your organization’s twitter followership with only relevant and targeted followers  Handling customer complaints properly on Twitter
  18. 18. CONFERENCE WORKING MANUAL
  19. 19. How to open and operate a twitter account SKILL 1
  20. 20. Here are the fundamental components of your Twitter profile page and how you can maximize their impact: A. @username B. Profile photo C. Header image D. Bio E. URL F. Pinned Tweet G. Location 1. Create a profile for your business
  21. 21. 2. Change your visual branding You can create a custom graphic and use it for your Twitter background. This means creating a graphic file that matches your business branding. You will then need to upload this image under Design in your profile settings.
  22. 22. 3. Create a Twitter landing page A Twitter landing page is a special page on your website designed to introduce people from Twitter to your business. This is a great way to provide additional information of interest to Twitter users looking into your business. Your Twitter landing page could include:  A personal message from you  Details about your business products and services  How to become a customer  What you tweet about  The people behind your Twitter account Note: Even though you have more space, it is advisable you keep your Twitter landing page short and to-the-point to make a great impression on your visitors.
  23. 23. 4. Start Following People When you follow another Twitter user, you subscribe to read what they share. In general, start following people in these CATEGORIES:  Your customers  Your business partners, suppliers, contractors and vendors  Your competitors or peers  Trade organizations or professional organizations for your industry  Businesses in your neighbourhood  Businesses run by people you know (your professional network)
  24. 24. 5. Start Tweeting In general, there are five types of Twitter messages: 1) Tweet: a message you send out to everyone who follows you. This is the heart of Twitter communication.
  25. 25. 2) @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.
  26. 26. 3) Mention: a message you send out that mentions another Twitter username. 4) Retweet: a message originally written and initially shared by either one of your followers or one of the people you follow, that you now share with everyone who follows you. 5) Direct Message: message sent to another user privately. It is only possible to do with a user who you follow but who also follows you.
  27. 27. How to Write And Post The Right Contents On Twitter Every Time SKILL 2
  28. 28. TIPS for Tweets that spark conversations with your followers and keep them engaged. Here are a few tips for creating Tweets that spark conversations with your followers and keep them engaged:  Know the difference between voice and tone.  Talk with people, not at them.  Keep Tweets conversational.  Think about how your content will be consumed by your followers.  When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.  Write Tweets geared towards your goals  Don’t make the mistake of only posting business content  Use Twitter to listen to what’s being said about your business.
  29. 29. Here are some great, conversational examples from Twitter’s downloada ble #MtgKickstart resource.
  30. 30. Most viral words and phrases Ripenn looked at the most viral words and phrases on four sites that focus specifically on viral content, including Upworthy and ViralNova. On these lists you’ll notice:  Imperative words that tell you to do something, like see, make, look.  Visual words like video and photos point to the importance of multimedia content.  A lot of superlatives like “the most” and “the best” and “blow your mind.”  Audience-referencing phrases like “make you,” “when you,” and “you see.” If you’re talking to “me,” I am more likely to feel strongly about the content.  How-to phrases that explain a process or teach a skill.
  31. 31. ” “It has been discovered that tweets that contained more adverbs and verbs have a higher click-through rate than tweets with more nouns and adjectives. SO THE GENERAL RULE THAT ACTION WORDS MAKE FOR STRONGER, MORE COMPELLING WRITING IS ALSO TRUE FOR TWEETS.
  32. 32. How To Get More Retweets On Twitter SKILL 3
  33. 33. Twitter is particularly powerful at driving “amplification” for brand messages– majorly through retweets. In fact, 78% of user engagement with a brand’s Tweets is in the form of Retweets, according to a Salesforce research.
  34. 34. Here are (26-15) tricks for getting ReTweets 1) Be A Retweeter Sometimes, if you retweet someone’s tweets enough, that person will return the favour and retweet one of your tweets. But here's the key: When you retweet someone else’s tweets, you must make sure these are the types of tweets that are related to what you tweet about on Twitter. 2) Engage With Your Audience The people who you have numerous conversations with are going to be the ones who retweet you often. Having these conversations will turn strangers into friends, and friends like to talk about each other and spread the word. 3) Think About Your Audience It is important to know what kind of content your audience would want to retweet. You need to tweet the type of content that your audience would want to retweet.
  35. 35. 4) Build Connections With Influencers If you connect with enough of these people, some of them may decide to retweet one of your tweets. But be sure to connect mainly with the influencers in your own niche instead of just connecting with someone because that person has a large audience. 5) Tweet With Pictures Tweets with pictures get more than two times the number of retweets than tweets without pictures.
  36. 36. Buffer once took a sample of 100 tweets from a particular account and compared the engagement averages of tweets with and without images included using Buffer’s built-in analytics. The results? Tweets with images received 18% more click-throughs, 89% more favorites, and 150% more retweets
  37. 37. 6) Ask For The Retweet Salesforce found that tweets that specifically ask followers to “Retweet” receive 12X higher retweet rates than those that do not. When “Retweet” is spelled out, the retweet rate is 23X higher than the average. When using the shortened version, the letters “RT,” instead, the retweet rate is only 10X higher. Including “Retweet” at the end of your tweet therefore works better than including “RT” or “r/t” at the end of your tweet. 7) Make Your Tweets 70-100 Characters Long Although there’s no magical length for a Tweet, a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.
  38. 38. Track Social also found that the perfect Tweet length was right around 100 characters Therefore, making the length of your tweets between 70 and 100 characters is the optimal length for getting the most retweets.
  39. 39. 8) Embed Your Tweets In Your Blog Posts Some of the readers who enjoy your blog post will also be likely to retweet the embedded tweets. As more people read your blog and retweet the tweets, more audiences will see your tweets and retweet them. 9) Tweet With 1-2 Hashtags Hashtags are like the SEO for Twitter and other social networks as well. They have a big impact on a tweet’s visibility. The more hashtags are in a tweet, the harder that tweet is to read. Including 1 to 2 hashtags in the same tweet will result in a higher number of retweets than tweeting with no hashtags or more than two hashtags
  40. 40. 10) Tweet Motivational Quotes Motivational quotes fill people with a good attitude and confidence. People will want to share this feeling with their audiences, and doing that means retweeting your tweet. 11) Tweet Trending Topics [Talk about 2015 general elections, Nollywood, soccer…] Out of the millions of topics that get tweeted about on Twitter, trending topics are the most popular of them all. When you tweet about trending topics, only be sure to tweet about it when you can say something clever or relevant.
  41. 41. 20
  42. 42. How To Drive Engagements (Favorites, Replies, etc) On Twitter SKILL 4
  43. 43. ” “36% of all tweets get at least one RT, and 43% of all tweets get at least on Favorite. The story with replies is quite different. Only 0.7% of tweets get a reply. Engagement on Twitter is primarily defined by Retweets and Favorites. Great content leads to engagement and amplification.
  44. 44. What really drives Retweets, Favorites, And Replies? Twitter users have passionate conversations, explore topics and share interesting content. Becoming a part of that active and energetic engagement is a great way to build relationships and create advocates for your business.
  45. 45. Want tweets that drive engagement?  Get visual and creative. Followers are more likely to respond to Tweets that contain images and are funny, newsworthy and inspiring. [Some tools for creating designs with graphics design skills e.g canva, picmonkey, PicsArt]Some available on Android, iOS  Ask for what you want. Increase your reach by explicitly asking for replies, favorites or mentions.  Seize the moment. Tap into popular conversations around seasonal, cultural and industry-based events.  Initiate conversations If you go to Followerwonk right now, you can search for key terms in your industry or do a comparison of competitors' followers. Take a look at the resulting users, then sort them by Social Authority. Find those that have the highest @response rate and engage with them!  Tweet when your followers are online
  46. 46. Tweets that drive direct response If you want to get followers to take an immediate action:  Start with a compelling offer. Pique curiosity, drive clicks and generate leads by delivering a relevant and timely offer.  Create a sense of urgency. For instance, limit the availability of your offer to a specific time period, such as 24 hours or a week.  Include a clear call to action. If you want people to click on a URL, don’t include hashtags, mentions, or photos that could distract from your link.  Include a link to your menu Include links in your tweets. This gives your followers further action to take, and lets them interact with your more.
  47. 47. How to increase your organization’s twitter followership with only relevant and targeted followers SKILL 5
  48. 48. To increase your organization’s followership  Engage with influencers in your field regularly  Make your profile and recent tweets compelling  Follow with a purpose  Tweet frequently, but not too frequently  Unfollow anyone that doesn’t follow back within 7 days.
  49. 49. Handling customer complaints properly on Twitter SKILL 6
  50. 50. To successfully handle customer complaints on Twitter:  Be quick in responding to comments and questions. Monitor your mentions!  Avoid going on negative rants, keep it positive and upbeat!  Use Twitter to listen to what’s being said about your business, and then respond in a conversational and authentic way.  Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation  Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
  51. 51. TheRealGen.COM|#UltimateAdvantage

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