The document discusses Nexys, a company that builds custom web applications to help businesses prepare for future changes through increased digitization. It summarizes Nexys' approach of providing a bespoke service to understand each client's unique needs and vision in order to quickly deliver expertly crafted software solutions. The document also outlines how small and medium enterprises (SMEs) create significant value but often fail to capture it due to weak knowledge sharing and lack of digital tools. It proposes that Nexys provides a better alternative to proprietary software or in-house development by managing the entire custom web app development process using experienced strategists and engineers.

1. NEXYS
1
We build highly customised web applications

2. Facilitating Change
2
We understand that all businesses are different. That is why we
provide a bespoke service. However, one quality all our clients
share, is their focus on the future to access and extract the value
it brings for their businesses.
We work closely with our clients to understand their vision and
solve challenges in rapidly changing environments. This way we
work towards achieving their goals together. Our agile process
allows us to quickly deliver expertly crafted software – without
any compromise to your business.

3. Our Vision
The way businesses perform and interact will be significantly
disrupted through increased digitisation. We make sure that your
business is prepared for the future and the change it brings.
3

4. Digitisation is disrupting businesses
“Over the past 25 years, the digital revolution has changed
the way we work almost beyond imagination. Yet the
smart, interconnected world we live in now is still neither as
smart, nor as connected, as we would like it to be.”
E&Y, Six global trends shaping the business world (2014)
4

5. Three big changes hitting businesses
3. More
interconnectedness
£1 trillion of value will be created
over the next 10 years through
collaborative technologies.
Social networking is changing the
way knowledge is transferred
within and between organisations.
Social technologies are extremely
important to performance and
can increase productivity by 25%.
2.Data explosion
IDC, a market research firm, suggests
that the amount of digital
information created each year will
increase to 35 trillion gigabytes by
2020, requiring 44 times more data
storage than in 2009.
Satisfying a rapidly growing appetite
for data will lead to explosive growth
in data capture and analytics,
creating new competition in almost
every field, and the disruption and
realignment of many industries.
1. Increasing complexity
Consumers want more powerful
devices and applications, while
businesses seek more cost-effective
technology to cope with
increasingly complex challenges.
The war for talent will become
increasingly acute in many sectors,
especially areas requiring high skill
levels and more education.
Therefore managing customer and
employee information will become a
lot more complicated.
5

6. Focus on SMEs
SMEs lose most of the value they create due to weak knowledge-
capital. We make sure that you capture value generated by your
business by leveraging digital enablers.
6

7. Extracting value through digital enablers
Businesses create value through the way they conduct their business. Value is held
in a number of ways including the way they generate revenue, hire talent,
engage employees or data about their customers and markets.
However, these sources of value can only be utilised when they have strong
knowledge-capital. This means that meaningful information about the way you
do business is shared with the right people across the firm – in a timely manner.
Although businesses hold onto these various sources of value, if they do not have
the right systems, or digital enablers in place they will be unable to capture value
stored in their businesses.
7

8. SMEs create the most value but capture the least
8
Value Creation
There are nearly 5 million SMEs in the UK, which
employ over 14 million people. They have a
combined annual turnover exceeding £1.5
trillion.
SMEs bring innovation into the economy. They
are better at identifying and embracing new
trends and, therefore, driving innovation within
their respective sectors.
Though large corporates have bigger financial
and human resources, SMEs are highly nimble
which enables them to react to demand a lot
quicker and more accurately than their larger,
corporate counterparts.
However SMEs are losing out on capturing
most of the value they create as they have
weak “knowledge-capital”.
Knowledge-capital makes up the skills and
expertise fundamental to the value that is
uniquely generated by your company. This
is a key source of innovation in businesses.
Digital enablers of all types, including ERP or
CRM systems and data capture and
analytic techniques boost productivity and
market and customer insights. This way SMEs
extract the value they hold through their
knowledge-capital.
Value Capture

9. Two types of digital enablers for value capture
9
1. Productivity Enablers
Productivity enablers such as ERP and CRM
systems commonly used in project management
help track time lines, workflows, milestones, and
spending have a long track record of helping
companies boost the efficiency of their innovation
processes.
Innovation flows through four successive steps:
customer insight, ideation, development and
launch. Productivity tools have become a
necessary part of running a business and have
become widely used across innovative
companies.
2. Customer insight
enablers
Customer insight enablers are much less widely
implemented across organisations but have
transformative effects on innovation for businesses
that use them. These newer and more
transformative enablers consist of monitoring
tools, big data tools, customer profiling, visual
simulations and customer sentiment analysis.
Research shows that significant use of both types
of digital enablers were 77% more likely to report
that they financially outperform competitors.
Strategy&, Global Innovation 1000: Navigating the Digital Future (2013)

10. Agile
Our agile approach allows us to build highly customised web
solutions quickly, on demand, and without any compromise, so your
business fully enhances productivity and customer insights.
10

11. Two compromising options
Currently there are two options for developing digital enablers for businesses:
1. Proprietary Software 2. In-house development
+
-­‐
As
it
is
so
widely
used
it
has
also
been
extensively
tested.
This
can
make
the
implementa9on
process
a
lot
smoother
and
quicker.
High
support
and
maintenance
costs.
Locked-­‐in
to
vendor
and
dependent
on
their
services,
fees,
9me,
and
development.
+
-­‐
Extremely
customised
soCware
matching
your
business
needs,
giving
you
full
control.
Covers
every
aspect
of
your
business
without
the
need
for
unnecessary
extras.
May
lack
exper9se
in-­‐house.
Difficult
to
constantly
adapt
to
new
technology
and
maintain
exper9se.
11

12. A better alternative
For most SMEs, “off the shelf” packages or in-house development are disappointing solutions.
SMEs simply do not have the resources to use them. We provide a better third solution:
Custom Web App Development
The entire process is handles by an expert
digital strategist and experienced software
engineers who use Scala technology.
We develop both productivity and customer
insight digital enablers tailored to your
business needs. So there is no need to pay
expensive support and maintenance fees.
Products are customised to your business with
expert support and guidance throughout the
process without need for in-house expertise.
3. Highly customised
2. Efficient and seamless
1. Managed by experts
12

13. Nexys’ agile method
1. You have an idea! 2. We talk about it
SMEs are nimble and
thrive on their ability to
adapt to change by
constantly creating
clever new ideas to stay
on top of their game.
You meet one of our
digital strategists so we
try to understand more
about you, your
business, the problem
you may face, and how
we can help you
achieve your goals.
3. We create a mockup
To further understand the
nature of the problem
and ultimately deliver an
effective solution, our
experienced engineers
provide you with a
mockup to make your
ideas more tangible.
4. We bring your
idea to life
If you like the mockup
we move forward with
the project and build the
product you want to fit
your business – very
quickly and without any
compromise!
13

14. Cases
14