1. Gemma Payne
gemma.payne@uk.redbull.com
 A high achiever andperformerwithexperienceand success oftargeted sales,121 and group training, relationship
building and account development.
 An excellentcommunicator, self-motivatedand thriveon developing my existing skills and attributes
 Track recordofwinning anddeveloping newbusiness alongside maintaining andbuilding existing business.I’m outgoing
and comfortablewith forging relationships with new peopleand building a strong rapport
PROFESSIONAL EXPERIENCE
RED BULL COMPANY
June 2011-present Regional Account Executive- Grocery Take Home
Create anddevelopworkingrelationships withStore directors andRegional Managers within Tesco, Asda and Sainsbury’s
to build their groups/regions intogrowthfor LFL sales andincrease availabilityacross keySKUs. Workingtowards a
targeted£3N value for the southwest region. Support the fieldteam oninstore activities andactivations.
Results:
 Agreed 1,825,457m Sus on territory across 2 working years
 Securedadditional 3,100 number of additional displays allocations
 Area has grown invalue +5.3% (last 52 weeks Jan data) andavailabilityis currentlyperforming at 95.1%
 Targeted at a £356k 3N level in2015, achieved£267k in 2014, +31% Vs BPacrossthe Southwest region
 Consistentlyreached andexceeded set targets for SKUs allocationandfeature anddisplay
 Workingwith senior level contacts within Tescoto maximize brandawareness across the region, present frequently
on a 121 level withcontacts
 Present to groups ofstore contacts, 20+ people, engage and interact with themfor maximized outcomes
 Developedworkingrelationships withkeycustomers, whichhas provedbeneficial whenneeding to gaininformation
on structure changes and understandingtheir keypriorities
 Built relationships withFieldteammembers across the region, through regular accompaniments; provide consistent
and extensive feedback onperformance andareasfor development.
 Have built the BA teams wider knowledge onthe business through exposure to aspects ofRAE role, through invites
attendance to customer meetings, copyBAs in onemailsto contacts, days intrade andattending their regional
meetings
 Support fieldteams on store events through supplyingdata onpromotions and organising assets ensuringmaximum
ROI
 Been proactive ingettinginvolvedwith projects for the team to helpaide development andbe a voice for the RAE
team
 Support new RAE team members with121 time andfieldaccompaniments
RED BULL COMPANY
March 2010-June 2011 Regional Account Executive- Foodservice, Leisure & Vending
Workingacross the Midlands and Southwest to increase anddevelop the reach to Foodservice & Vending accounts,
national andindependent. Keys focus areasincreasingdistributiongaps, chilled availabilityand brandawareness in outlets.
Identifyingunknown and newaccounts withincontract catering andvendingto sign to direct terms.
Results:
 Agreed andsigned terms withlargest independent regional Vendingcustomer generating 240 newlistings across their
machinesand targeting themon 2,000 casesper year, including highprofile accounts suchas Manchester Airport and
Manchester cityStadium.
 Won anddevelopedthe largest B&I account knownto Red Bull (Todate) withpeekmonthlysalesof 250 cases-
delisted all other Energydrinkcompetitors on site

2.  In March-December 2010 generated 302 newlistings for the business
 Securedlarge highprofile sports accounts, suchas EdgbastonCCC& Southampton Football club. Agreed multiple
listings across numerous locations along withchiller placements andPOS
 Developedand executeda training programme for new team members
RED BULL COMPANY
March 2008-March 2010 Training Officer (Role undertaken alongside Business Development Executive)
A trainer, trainednewstarters and existing members of the field salesteam
Results:
 Created and ran training sessions for upto 20 people.
 Training sessions have includedfieldbasedtasks, computer skills and interactive role playsessions
 Was keytrainer inthe field for allfield team members, had newstarters onfrequent accompaniments, approx. 4 per
month, travelledto existing field team members regions for higher level training
 Developedanassessment questionnaire to be completedbyall fieldsales to establishtraining needs inthe basic
office applications – word, excel, powerpoint, lotus notes
 Created and managed 12 weekInductionPlans for all newstarters
 Designed new training manualfor new starters, BDEHandbookcreatedas a reference source for allfieldteam
members
RED BULL COMPANY
March 2007-2010 Business Development Executive
Workingon a set base territoryto increase anddevelopthe ‘perfect store’ across independent retailers, Cash & Carry,
Grocerystores andQSRs. Keyareasof focus in store included availability, visibilityand newdistribution points to maximize
sales and profit acrossallretailers
Results:
 Consistent highachiever, with consistent targets met andexceeded
 Won national incentives set byaccount managers
 Built keyrelationships withcustomers & internal contacts
 Keymember of the team frequently undertaking teammanagement duties inabsence of mangers including collating
team numbers, ensuringallweeklytargets/objectives were hit byall team members
 Presented best practice at nationalconferences to whole field sales team
EDUCATION
2003-2006 BA. (Hons) 2:1, Media, Culture and Communications at Lancaster University
Areas studied:
 Marketing
 Website Design
 Media & Culture
 Film Production
 Advertising & Consumer Culture
2001-2003 Newport Girls High School, 3 A Levels
Completed Level 3-4 Training (Happy Computers)

3. Confident in using Microsoft Word & Powerpoint, and Retail Solutions