GemiusWorkShop has been using AdOcean since 2008 to manage their display advertising campaigns on DELFI. They started with basic banner formats and a flat fee sales model, but have since expanded to 15 formats, special spots, video ads, and models based on cost per mille (CPM), hours, and guaranteed ratings points (GRP). Their goal is to profit from content while satisfying advertisers and agencies by providing advanced targeting options and data-driven display ad solutions. They see continued potential to improve solutions through better keyword, location, frequency, and mobile targeting.

1. GemiusWorkShop Usage of AdOcean – DELFI experience

2. 05.03.2008. 3 659 CAMPAIGNS 100 CAMPAIGNS PER MONTH 1 300 000 000 IMPRESSIONS IN 2011 23 000 000 000 IMPRESSIONS IN TOTAL

3. SALES MODEL – FLAT FEE SOLUTIONS TARGETED MOSTLY TO ALL VISITORS 11 BANNER FORMATS 2008

5. SALES MODEL – CPM, FLAT FEE, CPUU, HOURS, GRP SOLUTIONS TARGETED TO ANY SECTION, SUBSECTION, ARTICLE, KEYWORD 15 BASIC FORMATS, AROUND 15 SPECIAL SPOTS, ADDITIONAL FEATURES (EXPAND, VIDEO), MOBILE ADS 2011

6. TO PROFIT ON THE CONTENT WE PROVIDE TO SATISFY ADVERTISERS’ AND AGENCIES’ NEEDS BY PROVIDING ADVANCED DISPLAY ADS INTO OUR CONTENT

8. SO WHAT HAVE WE DONE AND UNDERSTOOD?

9. WEIGHTS, FREQUENCES, LIMITS, TECHNICAL TARGETINGS

10. Keywords targeting CTR up to 10 times higher than usually , targeted audience

11. Keywords targeting

12. Keywords targeting

13. Hour s model for “ big ” solutions

14. Hour s model for “ big” solutions Logics based on consumption patterns of the product

15. Hour s model for “ big ” solutions UCTRs around 1,5 – 2%

16. Surround

17. Surround Enables more creative and visible banner solutions, excludes any other ads on the pageview

18. Intext keywords UCTR 2,5%; 2,11%

19. Intext keywords

20. Video ads

21. AS LOGICAL STEP WAS TAKEN DECISION TO LAUNCH CPM AS STANDARD FOR MEDIA BUYERS

22. WHAT WE HAVE NOT DONE? YET

23. Best performing

24. Best performing

25. Effective frequency

26. Geotargeting

27. Mobile ads

28. Mobile ads

30. Thank You!