Enate’s mission is to Simplify Service Automation for BPO and HR organisations around the world. Our culture is focused on bringing together a talented team of individuals, giving them the freedom to express their talent and the direction to contribute to our shared goal.

1. B2B Case Study

2. About Enate
Enate’s mission is to Simplify Service Automation for BPO and
HR organisations around the world. Our culture is focused on bringing
together a talented team of individuals, giving them the freedom to
express their talent and the direction to contribute to our shared goal.
Enate is a global company with a global outlook.
Simplified Service Automation is not just the fundamental outcome we
look to achieve for customers, but also expresses the core values of our
business.
Kit Cox, enate CEO.

3. Brief
Enate came to us with an interesting challenge to help them with
in a time bound manner. Here are the two main objectives:
1. Make Enate’s Presence felt in the European, American &
South East Asian Information Technology Market in a span for
18 months to get prospective buyer’s interested in Enate.
2. Assist the bottom line of the company

4. Strategy
PR Exercise:
• Tie up’s with Media Houses, PR agencies, in Europe, USA &
India to give coverage to the CXO’s of Enate in news,
discussion panel & events.
Content Marketing Strategy:
• Use social handles to create stir among people worried about
the impact of RPA & AI & then bringing in the ways to tackle.
• Infographics & Case studies targeting the potential new
business.

5. Approach
To convert engaging
conversations to leads
AWARE
To initiate conversation with
prospective clients. Engage them
with industry insights.
To get attention of relevant audience
(decision makers & influencers); i.e. CXO,
industry/function heads.
Relevant set of companies should know
about Enate

6. Press Coverage

7. Social Media Creatives

12. Performance Social Platforms
Platform Increase in
followers in
past 3 months
Average
Mentions per
month
Engagement
Rate
Twitter 401% 14 7.3%
LinkedIn 170 % 8 2.6%

13. Highlights
• PR: Average of 2 press coverage every month in Europe, USA &
India
• We generate 25 leads organically for this difficult category from
zero, when we started 8 months back
• Website: Increase in visitors increased by more than 30% on
average
• SEO: target google.co.in(India0 googel.co.uk(Europe) &
google.com(USA). We have ranked 27 critical keywords in page 1. In
total we are ranking for nearly 100 keywords under page 5.

14. Thank You