2. STP of
Maruti Suzuki
-2
Gautam Chopra
Saurabh Chopra
Abhay Chawla
Chaman Tanwar
Kanak Binayakiya

3.  Maruti Udyog Limited (MUL) : established in February 1981, though
the actual production commenced in 1983.
 Its Chairman is Mr. R. C. Bhargava
 MD & CEO = Mr. Kenichi Ayukawa
 Maruti Udyog Limited was renamed as Maruti Suzuki India Limited.
(17 Sept. 2007,) and currently the country’s largest car maker.
 The company's headquarters are located at “Plot no.1 Nelson Mandela
Road, Vasant Kunj, New Delhi-110070.
Introduction

4. Product Line

5. Segmentation
Geographical Demographic Psychographic Behavioral

6. Geographical Segmentation
Country wise reach.
For Urban and Semi Urban areas.

7. Demographic Section
 For every life cycle but above age of 18 years.
Income base segmentation
Low Medium High
2-5 lakh 5-8 lakh 8 lakh and above
Alto 800 Swift Ciaz
K10 Desire Ertiga
Celerio Baleno S-cross

8. Family Size
small large

9. Psychographic Segment
It focuses middle class people.
Company also has sports oriented cars.

10. Behavioral Segmentation
Benefit Sought
Road Warriors Generation Price shoppers
Ciaz Celerio Alto-800

11. Usage
Rate/Frequency
Heavy Product
Use
Medium
Product Use
Low Product
Use
Diesel Petrol/Diesel Petrol

13. Maruti Suzuki
42%
Hundai Motors
15%
Mahindra & Mahindra
10%
Tata Motors
8%
Others
25%
MARKET SHARE

15. Competitors Analysis
Basis Swift Grand-i10
Price 4.68lakh 4.80lakh
Mileage 25.2kmpl(Diesel)/20.4kmpl(Petrol) 24kmpl(Diesel)/18.9(Petrol)
Engine 1248cc(Diesel)/1197cc(Petrol) 1197cc(Diesel)/1120cc(Petrol)

16. Improvements Needed
Cars should be more spacious.
Modernization is needed in designs.
Must give some additional features models.
Focus on safety of users

17. References
 http://articles.economictimes.indiatimes.com/2014-04-
11/news/49058710_1_honda-cars-india-maruti-suzuki-india-passenger-vehicle-
sales
 www.youtube.com
 www.financialexpress.com
 http://www.carwale.com/comparecars/hyundai-creta-vs-marutisuzuki-s-cross/
 www.google.com
 www.slideshare.com