1. GAURAV SAXENA
E-Mail: Saxena_gaurav2003@yahoo.co.in Contact: +91 98186 05112
Seeking assignments in Web Analytics with a high growth oriented organization preferably in the IT,
ITES, Consulting Industry.
PROFESSIONAL OVERVIEW
 A dynamic professional with over 9 years of experience, involves 4 years in Operations Management and
around 5 years in Digital Analytics domain.
 Presently working with Barclays Shared Services, Noida as Senior Web Analyst with Onshore
Digital Analytics Department.
 Worked with EXL Service.Com (I) Private Ltd., Noida as Insurance Associate.
 Capable of working unsupervised towards tight defined deadlines as well as being able to cope positively
with short notice requests and changes.
 Strong analytical skills with the emphasis on statistical analysis, using excel and visual basic to an advanced
level.
 Deft in handling overall functioning of processes & implementing processes in line with the guidelines.
 Proficient in managing & motivating teams for running operations & extensive experience of developing
procedures, service standards & operational policies for business excellence.
 A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new
design solutions and ideas.
 Areas of Exposure include:
- Web Analytics - Research, Analysis
- Banking Domain - Operations Management
 Exposure to the process mapping and conducting analysis in existing functionalities / applications to
understand present state, finding gaps in processes, devising a road map for enhancing applications.
 Deft in handling life insurance transactions in operations for a leading US Insurance Company with
demonstrated ease & exposure to the conducting analysis in existing functionalities / applications to
understand present state, finding gaps in processes, devising a road map for enhancing applications.
 Possess excellent interpersonal, communication & organizational skills with proven abilities in team
management, customer relationship management & effective crisis management.
EMPLOYMENT RECORD
Since Feb’10 with Barclays Shared Services, Noida as Officer – MIS (Sr. Web Analyst)
Key Result Areas:
 Working as Web/Digital Analyst supporting the digital product teams on Web analytics requirements.
 Website behaviour and customer experience analysis.
 Mobile Analytics to define customer behaviour on different mobile platforms/Operating
systems/Applications.
 Able to get deep in to the customer online journey and derive insightful performance metrics.
 Creation of Tags for the newly build pages as a part of the implementation process.
 Responsible for Omniture Site Catalyst/ Webtrends/Test & Target administrative activities.
 User Creation/deletion, access rights, User groups on Omniture Site Catalyst.
 Using Segmentation Manager to create segments required for data definition and required to attain certain
objectives for the purpose of reporting within Site Catalyst and Ad-Hoc Analysis.
 Dashboard creation within Site Catalyst for Digital Product Managers on their KPIs and other areas of
concern for their products for easy and presentable format at their hand.
 Creating, designing and scheduling automated reports to reduce manual intervention through Site Catalyst
and Ad-Hoc Analysis.
 Using Data ware house as required in Site Catalyst for big data sets.
 Working on the Real time reports from Site Catalyst.
 Using click maps for interactive presentation during meeting with Management.
 Using Classification importer for product classifications.
 Expertise in Omniture Site Catalyst/ Ad-Hoc Analysis – both Administration and user level knowledge.
 Support the analytics and data needs of teams by analyzing web traffic using tools such as Webtrends,
Omniture Site Catalyst, Test & Target and click fox etc.

2.  Site Catalyst Onsite tagging and testing experience with implementation.
 Exposure to Digital Marketing concepts.
 Building and scheduling of manual and automated reports and dashboards as per the requirements of the
different departments of the bank.
 Training the new hires on Adobe Site Catalyst and other analytics tools for Self Service.
 Responsible for the proactive development and delivery of accurate and efficient MI.
 Optimise efficiency of information delivery and reporting related processes.
 Effective prioritisation of workload and deliverables.
 Proactively research and assess current business MI, and determine best practice/investigate possible
improvements in the manipulation and presentation of customer information.
 Provide appropriate understanding through informed commentary to accompany results, indicating trends
etc to aid senior management decision.
 Assist in the development/definition/generation of weekly sales and operational reporting for Direct
Channels Executive.
 Manage stakeholder relationships, providing support in understanding and managing performance through
the delivery of accurate MI.
 Continually monitors own/teams effectiveness via customer feedback and inspection of results, refining
processes and procedures to optimise results.
Jan’06 – Dec’09 with EXL Service.Com, Noida as Insurance Associate
Key Result Areas:
 Worked on a Green Belt project for WIP Ageing to provide services to the customers with in time that brings
satisfaction to the customers for the services provided by the company.
 Process Mapping of the different processes, preparing the flowcharts for the same and involved in Project
Planning for different process and tracking with the other members of the project.
 Responsible for identifying issues and finding solutions with the proactive approach. Conducting and
coordinating meetings with the management and team to discuss issues and solutions.
 Preparing daily, weekly and monthly reports through Cognos and discussing with the client for the better
results and improvement of the process. Working as Group Leader. Assisting and mentoring new joiners.
 Providing value service to the end customers, of a leading U.S. Insurance company.
 Ensuring vendors manage timely and accurate printing of statements, manuals and letters. Timely &
efficient delivery of bills, ensuring less returns & sufficient time for customers to make payments.
 Communicating with the client’s representatives for the effective and transparent working of the company.
 Handling cash surrender, disbursements, Loan, Fund withdrawal, Reinstatement on Interest Sensitive
policies with in compliance on SEC Priority basis.
 Communication with the end-client via Letters, providing approval to the communications sent to the end-client.
 Assisting the team with the complex issues and transactions via technical assists.
Attainments:
 Efficiently achieved targets in terms of work assigned at a consistent basis.
 Rewarded for Performance and extra initiatives taken for the improvement of the process.
 Possess good knowledge of US Insurance.
Dec’04 – Jan’06 with Prolific Integrated Software Services Pvt. Ltd., Noida as Team Leader (Web
marketing)
Key Result Areas:
 Managed Web based marketing projects.
 Heading a team of 12 - 15 members & implementing the project with in specified time.
 Assisting the organization in other projects & interacting with others on a regular basis.
 Preparing productivity and efficiency reports for my team.
 Recruiting and providing training to the new members in the project.
 Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate
measures to maximize customer satisfaction level.
Attainments:

3.  Provided assistance to other processes & undertook audits on them.
 Capably handled proper reporting of other processes & helped other processes.
 Efficiently prepared the methodology for handling the process in an organized way, due to the methodology
the processes efficiency and productivity hiked to 225%.
 Awarded several times for the initiatives taken, received appreciations from the client in the form of mails,
received gifts from the client side.
 Successfully migrated 3 processes from the client side and implemented them successfully at the company
side in India (Noida).
Jul’03 – Nov’04 with Utkarsh Academy, Fatehgarh as Study Center Incharge (Part Time)
Key Result Areas:
 Managing the study center & corresponding with the university.
 Teaching BCA, PGDCA, DCA and Polytechnic students.
 Formulating policies, rules & regulations for the institute with the Director & other members of the
committee.
 Responsible for advertising and promotion of the center.
Attainments:
 Took the responsibility for advertisement and promotion of the center, also the policy of loans for the
financially weak students from the banks associated with the institute.
 Streamlined the process of course completion and preparation for the examination for the better results of
the students of the institute, also accommodated students of the other institutes due to better education,
started the policy of introducing guest faculty in the institute for better understanding of the subjects or
topics as suggested by the students.
 Introduced several policies for education to the weaker sections of the society.
 Received the appreciation letter from the director of the institute for doing social service from the institute
by distributing food and clothes in the nearby flooded areas.
 Promoted from faculty of computer science to Study Institute Incharge with in six months seeking my
performance and activities and effectively handling capabilities.
IT EXPOSURE
Software Package : Cognos, Base SAS, Tableau
Analytics : Omniture (Site Catalyst, Discover and Test & Target), Web trends
PROJECTS HANDLED
 Reduction of WIP Ageing in Reinstatement and Mode Change (US Insurance process)
 Quality Targets for the process.
 Details on demand
ACADEMIA
 MBA from (Information Technology) from Sikkim Manipal University in 2008.
 BCA from M.C.R.P University, Bhopal in 2002.
 Green Belt Certification (Six Sigma)
PERSONAL DOSSIER
Mailing Address : Flat 1, Building 50A, Pocket C-2, Mayur Vihar Phase III, Delhi-110096
Permanent Address : 1/146, Gwaltoli, Fatehgarh, Distt: Farrukhabad (UP) Pin - 209625
Date of Birth : 21st July, 1982