Entrepreneurship, Types of Entrepreneurship and how to start your idea and take it to prototype and finally to Product and its Marketing

G
The Journey of Entrepreneurship
By: Gaurav Kr. Roy
Gaurav Kr. Roy
About Myself
• Alumnus – LPU
• Completed MCA(H), C|EH, CH|FI, Application
Security Engineering (CASE), IBM Certified (Digital
Privacy Analyst), PMP ....
• Technical Developer & Writer @ Synopsys Inc. (MNC)
- weekdays
• ByteHash Technologies Pvt. Ltd. (Corporate Trainer &
board member) - weekends
• Course Reviewer @ uCertify Pvt. Ltd. - Freelancing
• Online Course Instructor @ Udemy, Simpliv, India-
Skill-Capital, Vconnekt....
• Ex-employee of w3schools
Gaurav Kr. Roy
Who are Entrepreneurs?
• Those individuals who are undertakers for some
issues
• Capability to solve problems and see the future
of growth
• Who think beyond the margin-line and has
mentality regarding innovative production
• -----------
• Risk takers
• Potential and knowledge of growing revenues
Gaurav Kr. Roy
What is a Startup?
• A Startup is a phase of any human-created firm or
organization formed for solving certain problems, through
its product or services under some specific conditions with
extreme uncertainty
Gaurav Kr. Roy
Purposes and Roles of Entrepreneurs
• Introduction of new product or engineering
• Gathering idea and resources for introducing new
methods of production & delivery
• Identification of opportunities and issues faced by society
or consumers of a product
• Look for New Opportunities (See next Slide)
Gaurav Kr. Roy
Purpose of Entrepreneurs (contd....)
• Develop new market realms for revenue and job opportunities (One
such example is Game Development Industry)
Gaurav Kr. Roy
Process for Entrepreneurship:
Gaurav Kr. Roy
Prototyping Your Idea
• What is a Prototype?
A prototype can be defined as a physical and incomplete (or
in progress) test version of any idea, product, service or a
package of processes that is intended with the plan to
develop, test as well as communicate with the actual
concepts or ideas.
Gaurav Kr. Roy
Advantages of Prototyping
• Advantages of Prototyping: -
▫ Prototyping gives the entrepreneurs an advantage to test
their ideas in a tangible way
▫ It also helps in easily unfold the actual plan and debug
during the early stage for issues and fix it, thus saves a
lot of resources in parallel before actual implementation
▫ Prototyping also helps entrepreneurs to take iterative
actions in refining as well as visualizing the idea
▫ Example: trial software / demo version of any
application
Gaurav Kr. Roy
3 Components to become an
Entrepreneur
Gaurav Kr. Roy
Its time for Activity
(Hand’s on Session)
Gaurav Kr. Roy
The Enterprise Life-cycle:
Gaurav Kr. Roy
The Enterprise Life-cycle (cont….)
Gaurav Kr. Roy
• Modest early stage survival: This is beginning era
where the conceptualization of your company takes
place. Here you focus on spreading your idea as product
to your target market. Then wait for the revenue to come
in and this makes a sustainable business.
• Endurance to equipped maturity: It is called “post
startup” stage where your company is experiencing
growth. Small updates in the depts. & within the system
is done in this phase
• Operational maturity to scalable enterprise: In
this stage, the founding team plans to bring new
innovative ideas or domains to objective or take an exit
(Exit means sell the business to other mature
companies). Adapting new things & decision for scaling
the business come in this phase.
Incubation, Accelerator & Venture capitalists
Gaurav Kr. Roy
• Incubators are organization intended in accelerating the
development and expansion of a successful entrepreneurial
company, throughout the array of production supporting
resources as well as services which could comprise of office
space, capital or financial support, coaching and guiding the
budding entrepreneurs, networking and connections etc.
• Accelerators are short-term, structured and fast-paced
programs that last 3 to 4 months. They help startups and new
co-founders participate & aggressively grow in developing
their ideas to prototype and achieve milestones.
• VC are investors that provide financial support to companies
that has high growth potential in exchange of finance.
Finding Investors
Gaurav Kr. Roy
• Through your industry connections
• Look Online: AngelList, LinkedIn, Microventures,
Nexgeno etc.
• Through top-tier business schools & startup
schools (within Universities and colleges)
• Entrepreneurial community of your city
• Make connection through your mentors
Professionally Email Investors (informative purpose)
Gaurav Kr. Roy
• Subject line: You as an entrepreneur have to draft a compelling subject
line. This will grab attention and make a psychological soothing effect if
your subject line is to the point. The subject line also needs to show that you
understand what you are doing and also your investor. It should not look
like spam. For drafting a subject line you might have to do a research on the
investors.
• Body of Email: When the investor will open your email, it should also be
precise. Less is more when it comes to the body of email. This may comprise
of 5 to 6 lines at max which may include who you are, what you want, what
you do, how can we proceed – i.e. the business model and about your idea
or product. Imagine every investor is receiving 100 to 200 emails per day,
so write the lines as accurate as possible, and cut to the point. The body of
email is the micro-chasm or smaller version of your pitch.
• Attachment: Do not put any big attachment. Let suppose you send a 30 to
40 MB of PowerPoint presentation, then you are done because that investor
-> seeing the size of your attachment won’t proceed any further in your
email. So, make sure file size is 2 to 5 MB at max.
Gaurav Kr. Roy
 https://www.linkedin.com/in/gauravroy62/
 EMAIL: gauravkxj26@gmail.com
 https://www.udemy.com/learn-
entrepreneurship-untold-journey-gr
 My Blog: https://bytehash.com/blog-1
1 von 17

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Entrepreneurship, Types of Entrepreneurship and how to start your idea and take it to prototype and finally to Product and its Marketing

  • 1. The Journey of Entrepreneurship By: Gaurav Kr. Roy Gaurav Kr. Roy
  • 2. About Myself • Alumnus – LPU • Completed MCA(H), C|EH, CH|FI, Application Security Engineering (CASE), IBM Certified (Digital Privacy Analyst), PMP .... • Technical Developer & Writer @ Synopsys Inc. (MNC) - weekdays • ByteHash Technologies Pvt. Ltd. (Corporate Trainer & board member) - weekends • Course Reviewer @ uCertify Pvt. Ltd. - Freelancing • Online Course Instructor @ Udemy, Simpliv, India- Skill-Capital, Vconnekt.... • Ex-employee of w3schools Gaurav Kr. Roy
  • 3. Who are Entrepreneurs? • Those individuals who are undertakers for some issues • Capability to solve problems and see the future of growth • Who think beyond the margin-line and has mentality regarding innovative production • ----------- • Risk takers • Potential and knowledge of growing revenues Gaurav Kr. Roy
  • 4. What is a Startup? • A Startup is a phase of any human-created firm or organization formed for solving certain problems, through its product or services under some specific conditions with extreme uncertainty Gaurav Kr. Roy
  • 5. Purposes and Roles of Entrepreneurs • Introduction of new product or engineering • Gathering idea and resources for introducing new methods of production & delivery • Identification of opportunities and issues faced by society or consumers of a product • Look for New Opportunities (See next Slide) Gaurav Kr. Roy
  • 6. Purpose of Entrepreneurs (contd....) • Develop new market realms for revenue and job opportunities (One such example is Game Development Industry) Gaurav Kr. Roy
  • 8. Prototyping Your Idea • What is a Prototype? A prototype can be defined as a physical and incomplete (or in progress) test version of any idea, product, service or a package of processes that is intended with the plan to develop, test as well as communicate with the actual concepts or ideas. Gaurav Kr. Roy
  • 9. Advantages of Prototyping • Advantages of Prototyping: - ▫ Prototyping gives the entrepreneurs an advantage to test their ideas in a tangible way ▫ It also helps in easily unfold the actual plan and debug during the early stage for issues and fix it, thus saves a lot of resources in parallel before actual implementation ▫ Prototyping also helps entrepreneurs to take iterative actions in refining as well as visualizing the idea ▫ Example: trial software / demo version of any application Gaurav Kr. Roy
  • 10. 3 Components to become an Entrepreneur Gaurav Kr. Roy
  • 11. Its time for Activity (Hand’s on Session) Gaurav Kr. Roy
  • 13. The Enterprise Life-cycle (cont….) Gaurav Kr. Roy • Modest early stage survival: This is beginning era where the conceptualization of your company takes place. Here you focus on spreading your idea as product to your target market. Then wait for the revenue to come in and this makes a sustainable business. • Endurance to equipped maturity: It is called “post startup” stage where your company is experiencing growth. Small updates in the depts. & within the system is done in this phase • Operational maturity to scalable enterprise: In this stage, the founding team plans to bring new innovative ideas or domains to objective or take an exit (Exit means sell the business to other mature companies). Adapting new things & decision for scaling the business come in this phase.
  • 14. Incubation, Accelerator & Venture capitalists Gaurav Kr. Roy • Incubators are organization intended in accelerating the development and expansion of a successful entrepreneurial company, throughout the array of production supporting resources as well as services which could comprise of office space, capital or financial support, coaching and guiding the budding entrepreneurs, networking and connections etc. • Accelerators are short-term, structured and fast-paced programs that last 3 to 4 months. They help startups and new co-founders participate & aggressively grow in developing their ideas to prototype and achieve milestones. • VC are investors that provide financial support to companies that has high growth potential in exchange of finance.
  • 15. Finding Investors Gaurav Kr. Roy • Through your industry connections • Look Online: AngelList, LinkedIn, Microventures, Nexgeno etc. • Through top-tier business schools & startup schools (within Universities and colleges) • Entrepreneurial community of your city • Make connection through your mentors
  • 16. Professionally Email Investors (informative purpose) Gaurav Kr. Roy • Subject line: You as an entrepreneur have to draft a compelling subject line. This will grab attention and make a psychological soothing effect if your subject line is to the point. The subject line also needs to show that you understand what you are doing and also your investor. It should not look like spam. For drafting a subject line you might have to do a research on the investors. • Body of Email: When the investor will open your email, it should also be precise. Less is more when it comes to the body of email. This may comprise of 5 to 6 lines at max which may include who you are, what you want, what you do, how can we proceed – i.e. the business model and about your idea or product. Imagine every investor is receiving 100 to 200 emails per day, so write the lines as accurate as possible, and cut to the point. The body of email is the micro-chasm or smaller version of your pitch. • Attachment: Do not put any big attachment. Let suppose you send a 30 to 40 MB of PowerPoint presentation, then you are done because that investor -> seeing the size of your attachment won’t proceed any further in your email. So, make sure file size is 2 to 5 MB at max.
  • 17. Gaurav Kr. Roy  https://www.linkedin.com/in/gauravroy62/  EMAIL: gauravkxj26@gmail.com  https://www.udemy.com/learn- entrepreneurship-untold-journey-gr  My Blog: https://bytehash.com/blog-1