16. # Evaluate Walmart’s new marketing campaign and tagline . Did the company
make the right decision to drop “Always low price .Always.” as a tag line ? Why
or why not?
• New tag line “Save money , live
better”.
• Decreased energy cost price to
attract new customers.
• Launched environmental
friendly initiative.
17. • REASONS
–Old tagline was only
concerned about the
price.
–New tagline focuses on
both price and quality.
Yes , the company made the right
decision by dropping the old tagline
18. Walmart does very well when the economy turns
sour. How can it protect itself when the economy is
on the rise? Explain.
• Build a stronger loyalty with customer .
• Slashed price .
• Improve cleanliness in store.
• Add more amenities in store .
