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Design Sprint for Inceptions - CAS 2016

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Design Sprint for Inceptions - CAS 2016

  1. 1. Design Sprint for Inceptions WELCOME Ds
  2. 2. Gastón Valle @gastonvalle Silvia Calvet @silviacalvet
  3. 3. Tell us about your super powers! 5 min
  4. 4. Interaction Designer Visual Designer Operations Product Owner Tech Lead Tech Lead iOS Dev Android Dev Product Owner Services Dev. Designer Client vs. Stakeholder
  5. 5. Expectations + create your Deck + Q&A Intro Inception & DS Inceptions Design Sprints
  6. 6. What is an INCEPTION?
  7. 7. #Inception ¿How do we start a new project? With a powerful expectation-setting tool that will help us to make sure you get the right people on your bus and that it’s headed in the right direction long before the first line of code ever gets written. “The assumption of consensus where none exists is what kills most projects” Jonathan Rasmusson
  8. 8. The two main objectives are to understand the WHY behind the project and the HOW to make it real. This set of activities force you to ask the right (and tough) questions before starting that we usually avoid or miss. DURATION: 2 days to 2 weeks PARTICIPANTS: anyone directly involved SUCCESS CRITERIA: we are ready to start! OUTPUT: Living artefact #Inception Deck Why How Jonathan Rasmusson
  9. 9. Why are we here? This is a quick reminder about why we are here, who our customers are, and why we decided to do this project in the first place
  10. 10. Create an Elevator Pitch If we had thirty seconds and two sentences to describe our project, what would we say?
  11. 11. Design a product box If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and, more importantly, would we buy it?
  12. 12. Create a NOT list It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing.
  13. 13. Meet your neighbours Our project community is always bigger than we think. Why don’t we invite them over for coffee and introduce ourselves?
  14. 14. Show the solution Let’s draw the high-level blueprints of the technical architecture to make sure we are all thinking of the same thing
  15. 15. Ask what keeps us up at night Some of the things that happen on projects are downright scary. But talking about them, and what we can do to avoid them, can make them less scary
  16. 16. Size it up Is this thing a three-, six-, or nine-month project?
  17. 17. Be clear on what’s going to give Projects have levers like time, scope, budget, and quality. What’s most and least important for this project at this time?
  18. 18. Show what it’s going to take How long is it going to take? How much will it cost? And what kind of team are we going to need to pull this off?
  19. 19. What is a DESIGN SPRINT?
  20. 20. Logotype AGILE TRANSFORMATION – AGILE PRACTICE LOGOTYPE Design sprints are a framework for teams to solve and test design problems in a short time period. DS are an structured brainstorm based on Design Thinking and Agile development.
  21. 21. Traditional Approach This is the traditional appraoch of developement. IDEA 1 2 4 BUILD LAUNCH LEARN 3
  22. 22. Design Sprint The sprint give teams a shortcut to learning without building and launching. IDEA 1 2 4 BUILD LAUNCH LEARN 3
  23. 23. Design Sprint 1 to 5 Days Planning Follow up UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE
  24. 24. Design Sprint Ds
  25. 25. The Challenge § What will solve this challenge? § For whom we are designing a solution? § Why it is important? (We will come back to this later) What is our goal for today?
  26. 26. The Challenge Chic Vitoria hotel https://www.flickr.com/photos/lisabrideau/9464109485 PO (Gerente) Marketing RRPP Recepción Cliente hospedado Tecnología
  27. 27. DEFINE Stakeholders map Persona User statements User Journey Design principles Challenge Review Agenda PROTOTYPE Storyboard Split in teams Prototype And plan test UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE UNDERSTAND Project map Lightning talks How might we User interviews DIVERGE Solution sketch Crazy 8 Present ideas Crazy 1 Presentación de idea DECIDE Zen dot voting Decision Decision matrix VALIDATE Usability test Stakeholders review Technical feasability
  28. 28. The Challenge Chic Vitoria hotel We want to improve our guests experience by offering them customization services to improve their comfortability, so they can relax, unwind, and enjoy exquisite gastronomic experiences. This new service need to be launched in less than 3 months. The Challenge • It offers a modern space with personality. • High level of comfort • Custom rooms • For business travelers • Couples on romantic getaways • Few for families with kids • Market restaurant very well-valued in the city • Services: • SPA & Health • Sports • City activities Some complaints: • Nice rooms but still can’t rest well Success metric Raising online rating (from 7.1 to over 8) https://www.flickr.com/photos/lisabrideau/9464109485 You can open the envelope NOW
  29. 29. Bienvenidos & COFFEE INTRO Intro a la Design Sprint DESIGN CHALLENGE El reto COMPRENDER Lightning talks (5 min cada) ● PO- Director ● Recepción ● Marketing ● Tecnologia ● Cliente DEFINIR Mapa de Stakeholders ( min) Persona (2 min) User statements (10 min) User Flows - create & discuss (7 min) Design principles (10 min) Revisión del challenge (5 min) La Agenda DIVERGER Intro Crazy 8 (5 min) Presentación de ideas (5 min) Crazy 1 (5 min) Presentación de idea (15 min) DECIDIR Zen dot voting (1min) Decisión (1 min) PROTOTYPE Revisión de lo que hemos hecho Intro prototipado División de equipos Prototipado &show solution (10 min) VALIDAR Intro al test con usuarios Test con usuarios Gracias! (y siguientes pasos) This workshop summarizes the spirit of what is and what is lived in a DS. We encourage you to run an authentic DS.
  30. 30. Understand Lightening Talks HMW
  31. 31. Not today #HMW How might we? assumes solutions may exist Creative confidence says we might not have solutions, but let's try Freedom to share is all about finding creative solutions together Build on the ideas of others
  32. 32. Technology PO (Manager) Guest Reception Marketing RRPP - Guests ask for recommendations. - No places when a booking a service. - We keep track of all requests in an excel. - Some customers asked for a pillow menu - One business traveler asked for a specific type of mattress to rest better - The website shows the beauty of the building and rooms (Booking is available on the website) - Guest surveys has 40% participation - 68% showed interest in a Pillow Menu - Reception requests logs show problems on services reservation - Considering new App to automate ‘conceirge’ services. - In the city for professional reasons (attending a conference –CAS-) - Want a comfortable room to make sure you can rest well (lots of energy needed for the CAS) - Sleeping well is really important - Will stay few more days after the conference to enjoy the city - Good reviews in general, but some incidents have push the score down - Comfortable rooms, restaurant and location are the strongest points - Incidents for not being able to enjoy services due to overbooking (most with external partners) - Recent decision to buy different pillows and have a pillow menu - The website is a customized CMS, easy to change - We have template for new forms to reserve services or buying - Currently considering an App for guests that is customizable #Lightening talks
  33. 33. Define Stakeholders map Persona User statements User Journey Design principles Challenge Review
  34. 34. #Stakeholders map Products and services often have multiple types of people they are designed for. The stakeholder map lists all the possible people concerned in a situation. >This will help to select for whom we will be designing the solution. Outside Travel agents Events agencies Hotel Providers Hotel Receptionist Concierge Housekeeping Waiter / waitress Entertainers Baby sitters Usuarios Hotel Guests Vistis Restaurants guests Local companies Example for Chic Vitoria
  35. 35. #Personas Bio ● He is the commercial director of a leading national company. ● Carlos spends 3 to 5 days away from home, on business trips. ● Although he travels, it costs him to sleep outside his home. ● He runs 10km first thing in the morning. Goals at the hotel ● Easy and relaxed dinner ● Sleep ● Shower and enjoy a good breakfast. Frustrations 1. The company’s agency is in charge of booking the hotel, 2. Sometimes he arrives late to hotel because work dinner. Carlos Age: 35People are archetypes of users - a kind of ' collage '. This means they are not real people, but they are based on reality (research) . They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all. https://www.flickr.com/photos/proimos/5865628122
  36. 36. #Personas Historia ● Casada hace 11 años y con 2 hijos (5 y 9años). ● Busca escapadas con encanto no sólo para poder compartir buenos momentos con su familia, sino para disfrutar de momentos especiales con su marido. ● Es abogado, y tiene jornada larga y agotadora. Actividades en el Hotel ● Puntualmente cena en el hotel. ● Dormir ● Desayuno en familia ● Servicio de canguro Comportamientos clave 1. Planea con mucha ilusión las escapadas, busca sitios con encanto y servicios para desconectar de su intensa rutina, 2. Reserva por adelantado servicios para su estancia.. Marta 42 añosPeople are archetypes of users - a kind of ' collage '. This means they are not real people, but they are based on reality (research) . They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all.s
  37. 37. ___________ is __________________________ that needs a way to ________________________ _________________________________________ becaue they value __________________________ _________________________________________ #User statement Create the user statement [needs] 5 min [name] [characteristics] [insight]
  38. 38. ___________ is __________________________ that needs a way to ________________________ _________________________________________ becaue they value __________________________ _________________________________________ #User statement Create the user statement 5 min
  39. 39. 5 min Write the User statement
  40. 40. #User journey Identify 5-7 key moments. Start with discovery & goal. Remember, keep your specific user in mind. Let's talk about details, but let's not talk interface!
  41. 41. #User journey Choose date Book hotel Pack Hotel Check in Enter the room Ejemplo - Viajar al Boutique hotel 5 min Changes in bookings Book services Travel Rate service Check out Book trip for an employee ? ? ? Identify 5-7 key moments. Start with discovery & goal. Remember, keep your specific user in mind. Let's talk about details, but let's not talk interface!
  42. 42. 5min Draw the User Journey
  43. 43. Not today #Design Principles What are the 3 words you would like to listen to your users when describing the product you're creating now? § 1 principle (1 post it) / 3 min § Share and sort / 7 min
  44. 44. 5 min #Refine the Challenge Based on what we've seen so far, Let’s refine the challenge that we had established . We will design _____________________________ To improve the experience of _________________ _________________________________________ Because they value _________________________ _________________________________________ [what] [whom] [why]
  45. 45. 5 min #Refine the Challenge Based on what we've seen so far, Let’s refine the challenge that we had established . We will design _____________________________ To improve the experience of _________________ _________________________________________ Because they value _________________________ _________________________________________ A FORM TO CUSTOMIZE BUSINESS TRAVELLERS A GOOD NIGHT SLEEP AND WAKE UP RESTED
  46. 46. Diverge Solution sketch Crazy 8 Present ideas Crazy 1 Presentación de idea
  47. 47. #Quality < Quantity The best way to find good ideas is to have lots of ideas
  48. 48. #Headlines < 6 words You don’t need to write everything
  49. 49. #Text < Images It is easier to communicate with Images Una casa <
  50. 50. #Big Ideas Be brave and spontaneous: we are exploring the impossible (later we will use the scissors…. )
  51. 51. #Crazy 8 in 5 The idea is to draw 8 offers ideas in 5 minutes Needless details It needs QUANTITY!! 05 min
  52. 52. 5 min Let’s Draw!
  53. 53. #Crazy 8 Share your solutions! 05 min
  54. 54. #No but, < Yes, and Build on ideas from others
  55. 55. Not today #Crazy 1 in 5 Now, create 1 Big idea!, With all the details 05 min
  56. 56. Not today #Crazy 1 in 5 Share your solutions! 05 min
  57. 57. Decide Zen dot voting Decisión Decision matrix
  58. 58. #Vote Silence! 2 min
  59. 59. 2 min Zen dot voting
  60. 60. Not today #Review Now we can talk. We want to reach the best idea, and decide which will be prototyped. 10 min10 min
  61. 61. Prototype Storyboard Split in teams Prototype And plan test
  62. 62. Not today § Mockup § Demo § Video § InVision #Intro to Prototyping 3 teams • Show solution – (IT) • MKT – PO –Prototype • Designer –plan test
  63. 63. Validate Usability test Stakeholders review Technical feasability
  64. 64. Not today § Open questions § Listening and observe § Don’t try to defender or respond to comments, you’ll decide your solution later § Roll with the punches § Keep your interviewee on track #User Testing Is time to share your work with users!
  65. 65. Yujuuu! Great work!
  66. 66. § How to understand and define our challenge , and for whom we design our solution sharing internal knowledge we have about the business , technology , user and market § How diverged in a balanced way and have incredible ideas that can solve real problems § How to decide which idea we pursue and prototyped § How to test and validate these ideas with users and within the organization What we have learnt? 1. 2. 3. 4.
  67. 67. #References SPRINT Solve Big problems and test new ideas in just five days. http://www.gv.com/sprint/ How design sprints are flexing for success - Google I/O 2016 https://www.youtube.com/watch?v =awKVQUcku4A Design Sprint Developers Relations site https://developers.google.com/desi gn-sprint/
  68. 68. Not the end of the story…
  69. 69. DS vs INCEPTION
  70. 70. Inception Design Sprint Duration 2 days to 2 weeks 1 to 5 days Participants anyone directly involved anyone directly involved (Facilitator is a Design Sprint) Designers, Dev and Stakeholders) Purpose Get all in the bus. Alignment. Collaboration, Speed, User validation. Success Criteria Get ready to start Flexible. Defined in advance Deliverables Living artefact Flexible. Defined in advance Deck Flexible Deck 5 steps, from understand to validation. When to use At the beginning At the beginning, and also iteratively. Ideal to improve ideas, releases and team work
  71. 71. Let’s look the activities WHY WE ARE HERE ELEVATOR PITCH WHAT IS IT GOING TO TAKE WHAT IS IT GOING TO GIVE SIZE IT UP SHOW SOLUTION MEET NEIGHBORS UP AT NIGHTS NOT LIST PRODUCT BOX X X X Stakeholders map Persona User statements User Journey Design principles Challenge Review Storyboard Split in teams Prototype And plan test UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE Project map Lightning talks How might we User interviews Solution sketch Crazy 8 Present ideas Crazy 1 Presentación de idea Zen dot voting Decisión Decision matrix Usability test Stakeholders review Technical feasability Inception Design Sprint
  72. 72. Our next inception WHAT IS IT GOING TO TAKE SIZE IT UP SHOW SOLUTIO N INCEPTION SPRINT 1 RESEARCH
  73. 73. § DS are fast. § Make it outside of the office § Sugar and Coffee § No devices policy § 5-7 people (you can have guests on schedule) Tips & Tricks. Know your ecosystem. Set a good challenge. § Where are you: Agency or In house? § How the team is/will be § Time scale to develop & launch § How much clear is it what needs to be done. § Do you have a challenge or issues?
  74. 74. Define your next Inception #myNextInception
  75. 75. Thank you! Did you enjoyed? Tell us how much! https://confagilespain.typeform.com/to/O0Oim0

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