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How To Define Your
Social Media Strategy
Is Your Business A Ghost Town?
Perhaps NO Social
Media Strategy?
• No Engagement?
• No Email List?
• No Customers?
• No Business?
• No Business Partners?
Image Source: 500px.com/photo/37800478
Your Business Goals and Objectives
First Step - Always
…And Second
What do you really want to
accomplish on Social Media?
“Determine Your
Business
Objectives for
Social Media.”
Socialmediaexaminer.com/how-to-setup-a-social-
media-business-strategy/
First Step - Heidi
Cohen
“Identify Goals and
Objectives.”
Rebekahradice.com/social-media-marketing-strategy/
Your First Step –
Rebekah Radice
Your First Step – John Paul Aguiar
Johnpaulaguiar.com/the-5-fingers-to-social-media-
learning/
“Know Your Goals.”
“Determine your
goal.”
Websighthangouts.com/best-social-media-posting-
strategy/
Your First Step –
Stephan
Hovnanian
Q1: How do I find my target audience?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
find and communicate with your target
audience. A small percentage of them
will become your customers.”
Q2: How do I find my business/JV
Partners ?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
identify your business partners. You’ll be
helping each other grow your respective
online businesses.”
Q3: How do I manage my online
reputation?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to keep
your reputation squeaky clean. It can take a
lifetime to build your integrity, but can be
destroyed with just a click of a button.”
Q4: How do I build and increase the size
of my email list?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
funnel those who want to be helped,
closer to your high value service
offering. They are the ones who put
food on your table.”
Q5: How do I want my personal brand to
be perceived?
5 Questions That Will Shape Your
Social Media Strategy
“You need a social media strategy to
echo your value, your values, and why
you should be the chosen one.”
1. Understand your
business goals.
2. Define your social
media objectives.
3. Answer those 5
strategic questions.
Gary Hyman
Your Strategy
Read the complete article
“5 Strategic Questions That
Help Define Your Social
Media Strategy”
Ignite
http://bit.ly/1j5eJBT
GaryHyman.Com

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5 Practical Questions That Will Shape Your Social Media Strategy

  • 1. How To Define Your Social Media Strategy
  • 2. Is Your Business A Ghost Town? Perhaps NO Social Media Strategy? • No Engagement? • No Email List? • No Customers? • No Business? • No Business Partners? Image Source: 500px.com/photo/37800478
  • 3. Your Business Goals and Objectives First Step - Always
  • 4. …And Second What do you really want to accomplish on Social Media?
  • 5. “Determine Your Business Objectives for Social Media.” Socialmediaexaminer.com/how-to-setup-a-social- media-business-strategy/ First Step - Heidi Cohen
  • 7. Your First Step – John Paul Aguiar Johnpaulaguiar.com/the-5-fingers-to-social-media- learning/ “Know Your Goals.”
  • 9. Q1: How do I find my target audience? 5 Questions That Will Shape Your Social Media Strategy “You need a social media strategy to find and communicate with your target audience. A small percentage of them will become your customers.”
  • 10. Q2: How do I find my business/JV Partners ? 5 Questions That Will Shape Your Social Media Strategy “You need a social media strategy to identify your business partners. You’ll be helping each other grow your respective online businesses.”
  • 11. Q3: How do I manage my online reputation? 5 Questions That Will Shape Your Social Media Strategy “You need a social media strategy to keep your reputation squeaky clean. It can take a lifetime to build your integrity, but can be destroyed with just a click of a button.”
  • 12. Q4: How do I build and increase the size of my email list? 5 Questions That Will Shape Your Social Media Strategy “You need a social media strategy to funnel those who want to be helped, closer to your high value service offering. They are the ones who put food on your table.”
  • 13. Q5: How do I want my personal brand to be perceived? 5 Questions That Will Shape Your Social Media Strategy “You need a social media strategy to echo your value, your values, and why you should be the chosen one.”
  • 14. 1. Understand your business goals. 2. Define your social media objectives. 3. Answer those 5 strategic questions. Gary Hyman
  • 15. Your Strategy Read the complete article “5 Strategic Questions That Help Define Your Social Media Strategy” Ignite http://bit.ly/1j5eJBT