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BMW in Greece

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Group presentation I co-designed for a Global Marketing course at HEC Montreal. (MBA 2010)

Veröffentlicht in: Automobil
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BMW in Greece

  1. 1. Greece
  2. 2. OutlineBMW Situation Greek Recommendations in Greece vs. BMW (Culture)
  3. 3. LocalPowerful Greek Importer Family Local Dealers
  4. 4. PROJECT SWITCH Local Dealers
  5. 5. BMW GreeceUntapped Potential
  6. 6. $Importer Profit Maximization Overstaffed organizationImporter/dealer Low Market Share relationship
  7. 7. OutlineBMW Situation Greek Recommendations in Greece vs. BMW (Culture)
  8. 8. Greece Corporate CultureFamily Relationships Family Relationships Hierarchical Society Network is Essential Face to Face Low Initiative Taking Team Work
  9. 9. BMW Corporate Culture Family Relationships Innovation Informal Hierarchy Open Door Policy Extensive Training Intrapreneurship Team Work
  10. 10. OutlineBMW Situation Greek Recommendations in Greece vs. BMW (Culture)
  11. 11. RecommendatioInternal ns Brand ExternalChanges Changes Building
  12. 12. Hire Key Position Change Heroes = Local Knowledge = BMW Expertise Yallouridis President Sales & Marketing Operations Human Resources Senior Managers Senior Managers Senior Managers
  13. 13. Communicate BMW Vision New Corporate Culture
  14. 14. Results Natural Attrition Identify Top Performers
  15. 15. Employee Motivation & Incentives New Corporate Culture
  16. 16. RecommendatioInternal ns Brand ExternalChanges Changes Building
  17. 17. Importer’s Son NO Dealership!Message to Employees: Message to Dealers: Message to Public: Things are We Mean BMW Brand Changing Business Image
  18. 18. Dealers Relationship 5 years to prove yourself Culture Change
  19. 19. RecommendatioInternal ns Brand ExternalChanges Changes Building
  20. 20. Internal Brand Building Customer Prime Location Centricity Training New Infrastructure
  21. 21. External Brand Building State of Art Showrooms Reward System In-touch with HO Training Give Dealership to rich entrepreneur!!! Test Drives Customer Service
  22. 22. High Balance Maximize global with world –scale local systems concerns GLOBALCONSISTENCY Export Encourage domestically local produced autonomy products Low LOCAL High Low RESPONSIVENESS
  23. 23. Danke!σας ευχαριστώ!

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