The document describes plans for a national Garage Sale Trail event to be held on April 10, 2011. It discusses how the event will build on the success of a pilot Garage Sale Trail in Bondi in 2010. The plans include expanding participation to 30 local government areas, securing media partners, and recruiting ambassadors. The objectives are to build awareness, recruit participants, and create an event that rivals other major sustainability and community events. Councils, state governments, ambassadors, and a steering committee will help promote the event locally and facilitate its activation across participating areas.

1. THE GARAGE SALE TRAIL

2. CONTENTS
Taking It National
Partnerships
Why It Will Work
Results
Stockland’s Involvement
The Pilot: How It Worked

3. THE PILOT: BONDI GARAGE SALE TRAIL
In May 2010 we ran a
Garage Sale Trail in
Bondi
The results exceeded
our wildest expectations

4. ONLINE REGISTRATION

5. ONLINE REGISTRATION

6. DISCOVERY TOOLS

7. Garage Sale Trail participants received a
free
Pack that included
• Trucker hat
• T-shirt
• Limited edition Artist x Garage Sale
Trail
• Poster
• Stickers
• Garage Sale Here Balloons
PARTCIPANT PACKS

8. TRAIL MAP IN THE LOCAL PAPER

9. RESULTS

10. On average each
participant
generated $750
pocket money
ECONOMIC

11. Brought
neighbours &
communities
together
COMMUNITY

12. Helped offset
approx 15
shipping
containers of
waste from landfill
SUSTAINABILIT
Y

13. People had fun…
GOOD VIBES

15. WHAT DOES THIS MEAN ?
Within participating LGAs we encourage people nationally
to run a Garage Sale on the same day: April 10 2011
Our objective is to
• build awareness
• recruit participants
• create a property that rivals other major events on
the
sustainability and community calendar

16. APPLYING THE SAME SUCCESSFUL PRINCIPALS
LGAs
• 1  30
MEDIA
• Community Press
• Social Media
• News Ltd
AMBASSADORS
• Rocky Elsom
• Mark Occilupo
• More to come

17. LGAs
Objective: Council’s facilitate the Garage Sale Trail’s
activation on a hyper localized basis.
Councils provide seed funding and channels to help
market the project locally as well as introductions to key
local community groups.
How does it work?
Garage Sale Trail delivers targeted communications to
Mayor’s and Councilors in each target area who then
recommend project to relevant internal stakeholders.

18. LGAs
How these relationships work:
Garage Sale Trail provides assets to help market the
project in each participating LGA – comms collateral,
merchandise, digital platform, iphone app, social media
tools, content & creative materials
Garage Sale Trail communicates each Council’s
involvement through media partners and digital platform
Council’s communicate their involvement through local &
internal channels

19. STATE GOVERNMENT BODIES
Objective: facilitate introductions to key Councils &
relevant local associations.
State Government partners also provide seed funding
and communications channels to help promote the
project.
Confirmed: Sustainability Victoria
Relationship building with: Zero Waste ( SA) DECCW
(NSW) Zero Waste (WA)

20. AMBASSADORS & STEERING COMMITTEE
Objective of these partnerships
• Work with a team of inspirational individuals that
talk to different segments of society
• To put a face to the concept concept
• Give good media to build awareness
• Work with a network of individuals who can open
doors and help guide decision making

21. STEERING COMMITTEE
Steering Committee includes…

22. Rachel writes, consults, and speaks on the
power of collaboration and sharing, and on how it
can transform the way we live.
She is currently touring the world speaking at
conferences & ideas forums.
Her co-written book ‘What’s Mine Is Yours’ is
being released during Sept-2010
www.collaborativeconsumption.com
RACHEL BOTSMAN

23. Former Executive Director of Get Up (375,697
members Australia-wide)
Leading the charge in a change driven through
social media
Extensive political & corporate networks
Sustainability enthusiast
BRETT SOLOMON

24. Founder Remo General Store
Licensee TEDX Sydney
Highly respected & connected creative
Extensive entrepreneurial networks
http://tedxsydney.com/
remogeneralstore.com
REMO GIUFFRE

25. Waverley Council Mayor
Hugely connected within local government circles
Passionate sustainability enthusiast
Community connectivity advocate
Original supporter of Bondi Garage Sale Trail
SALLY BETTS

26. CEO, Keep Australia Beautiful NSW
Highly respected & connected sustainability
professional
Access to extensive volunteer networks
Established trust based relationships with
Councils all over Australia
Access to a broad range of KAB communications
channels
PETER MCLEAN

27. AMBASSADORS INCLUDE
Ambassadors confirmed so far…

28. Former World Surfing Champion
Hugely respected international surf
icon & legendary Australia
Passionate environmentalist
Fuel TV on air host & Waves
Magazine columnist
MARK OCCHILUPO

29. Captain of the Wallabies
Passionate sustainability enthusiast
Hugely credible celebrity with wide reaching
appeal
ROCKY ELSOM

30. TIMING
NOVEMBER DECEMBER JANUARY
Secure expressions of
interest from tv media
partners
Continue building
Council relationships
Finalize relationship
with tv media partner
Create content assets

31. TIMING
FEBRUARY MARCH APRIL
Ongoing comm’s activity EventLaunch to public

32. WHY THIS WILL BE A BIG SUCCESS
The response has been overwhelmingly
positive…
from councils
from media
tapping into an existing behaviour
It’s a part of a new global cultural movement

33. COLLABORATIVE CONSUMPTION
$500 billion is the estimated value of the global market for
exchanging secondary goods
Freecycle has over 7-million members across 86 countries.
In excess of 9.1-mill items are gifted every year through
Freecycle
Peer-to-peer lending is predicted to reach $5.8 billion USD by
the end of 2010

34. WHY THIS WILL WORK IN NEWER SUBURBS
Quintessentially Australian
Transcends geographics and socio economic status
Moving involves relocation of belongings
Larger properties need a lot of belongings
Belongings mean garage sales
Its an opportunity to facilitate connectivity and put soul into
the suburb

35. WHY THIS WILL WORK IN NEWER SUBURBS
Quintessentially Australian
Transcends geographics and socio economic status
Moving involves relocation of belongings
Larger properties need a lot of belongings
Belongings mean garage sales
Its an opportunity to facilitate connectivity and put soul into
the suburb

36. ENOUGH ABOUT US LETS TALK ABOUT YOU

37. NETWORK 10’S OBJECTIVES
• Help us understand your objectives? ie. community /
social impact, sustainability ?
• Internal vs external objectives?
• Thoughts ?

38. THANKS