International marketing (6)

Global marketing management ,[object Object],[object Object],[object Object]

Global marketing management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of global marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of global marketing ,[object Object],[object Object],[object Object],[object Object]

Planning for global markets ,[object Object],[object Object]

Planning for global markets ,[object Object],[object Object],[object Object]

International planning process ,[object Object],[object Object],[object Object]

International planning process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alternative market entry strategies

Organizing for global competition

Organizing for global competition ,[object Object],[object Object]

Product, Geographic and Functional approaches

Products and Services for Consumers

What Should You Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Global Perspective Hong Kong – Disney Rolls the Dice Again ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global competition ,[object Object],[object Object],[object Object],[object Object]

Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maintaining Quality ,[object Object],[object Object]

Physical or Mandatory Requirements for a new market ,[object Object],[object Object],[object Object]

Physical or Mandatory Adaptation ,[object Object],[object Object],[object Object]

Green Marketing and Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products and Culture ,[object Object],[object Object],[object Object]

International marketing (6)

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