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How to win training clients

In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients.
In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients.

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How to win training clients

  1. 1. HOW TO WIN TRAINING CLIENTS by Ganesh V. Kulkarni Pune 09764773257 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016 1
  2. 2.  In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients.  Based on my 8 years of rich experience of working in Training and Development sector, I would like to jot down 34 best ways and very important points for winning the clients: 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  3. 3. 1. Pleasant and customer centric personality of Business Development Manager and his team 2. Understanding the client’s training requirement as it is 3. Quick trainer’s profile sourcing 4. Identifying local trainer who has feedback 5 out of 5 in that skill. If not then identify the outsider trainer. 5. Best trainer’s profile with backup plan 6. On time Trainer evaluation with the help of client 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016 34 BEST WAYS TO WIN TRAINING CLIENTS
  4. 4. 7. Preparing well in advance for Trainer evaluation call 8. Reminder about the trainer evaluation call 9. Sending Trainer evaluation details to client by meeting invite with all the contact details/bridge details 10. Involving Technical consultant (if required) while Trainer evaluation call/meeting, this will help to understand the exact requirements. 11. Continues follow-ups on the Trainer evaluation feedback 12. Never discuss about your current year’s targets with customers 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  5. 5. 13. Providing the best and customized solutions 14. Proposals should follow “K.I.S.S” (Keep It Short & Simple) principle 15. Win-Win negotiations on training cost 16. Taking care of Trainer’s travel, stay and food arrangements (you may include the cost in proposal) 17. Identifying selected trainer’s nearest availability dates 18. Discussion with client’s Technical team on S/W and H/W setup requirements 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  6. 6. 19. Signing Non-Disclosure Agreement (NDA) 20. Pre-& post assessments 21. Excellent service on trainer/venue arrangements 22. Collecting feedback about trainer/venue from Client side 23. Sending final invoice after completion of training 24. Sending trainer’s feedback about the trainees 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  7. 7. 25. Asking for the Training Effectiveness of training 26. Checking the RIO 27. Use of emails whenever required 28. Do not call clients every time 29. Building very good relationship with Training Executive and Training Manager 30. Calling Training Executive and Training Manager on their birthdays and marriage anniversaries 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  8. 8. 31. Always encourage vendors. 32. Keep giving feedback about their work on Social Media (Example: Face book, Twitter and LinkedIn. 33. Always keep healthy and holistic working environment with clients 34. Always be transparent in Business deals. 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
  9. 9. Thank you ! 8/8/2016Ganesh Kulkarni- Pune-9764773257_2016

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