6. Idea: Do Not Overshare.
Insight: Nowadays parent are overshared
their kids activity on social media. Parents
don’t realized the danger of oversharing
their kids activity.
My Perspective:
Frankly said, it’s not a quite new issue
about oversharing matters. The
oversharing issue is already there since
2013 (According to huffington post article:
https://bit.ly/2EQpWev). About the issue
relevance it’s not new.
Nevertheless it’s execute quite well,
straightforward and capture the real things
that occurs.
8. Client PT. KAO Indonesia
Product Laurier
Category Websites and
Microsites
Medium None
Agency GROWMINT
DON'T GET IRRITATED
9. Idea: Don’t Get irritated
Insight: Most of woman face skin irritation
problems.
My Perspective:
The relevancy is there, and the UX that
provide us with knowledge about the skin
irritation is easy to understand and simple. It
also answer the challenge of this campaign.
The execution is done quite well, the UX is
very simple and user-friendly, but on a
couple section of the microsite, everything
seems is colliding and it’s quite bad, it feels
like the site is abandoned.
10. Client Google
Product Google Search
Category Banners and Other
Rich Media
Medium None
URL
Agency Toaster
SEARCH FOOTBALL
FOOTBALL SEARCH
11. Idea: Football Search
Insight: To keep up with the latest soccer
update, people tend to search info from the
search engine and one of them is through
google searching. Through google
searching people are easily updated the
latest soccer highlights/preview/results.
My Perspective:
It’s great relevance to the Indonesian habit
about the usage of search engine.
The execution is done quite well, the user
experience is quite unique and real. It’s very
human. This one of simple campaign that
really listen to what people need to see. A
great example, too bad it’s only finalist.
13. Client PT Aplikasi Karya
Anak Bangsa
Product GO-JEK
Category Media Mix
Medium None
Agency GO-JEK Creative
Labs
#ANAKBANGSABISA
14. Idea: Say thanks in flowers wreath
Insight: Indonesian are really love to send
flowers wreath as symbol of celebration,
grateful until deaths.
My Perspective:
One of my favorite campaign. It’s simple yet
its powerful campaign, yet its relevant to all
people in Indonesia.
Through this campaign Gojek again showing
us as a product of Anak Bangsa, it also
reflects how Anak Bangsa could done such
a thing, because their so many local brands
that succeed.
With this campaign, Gojek also taking part in
moment marketing of Asian Games by
saying thanks to Indonesian athlete that
succeed to bring gold home.
The execution? No comment, it’s great i
really love it how Gojek utilize the flowers
wrench as their part of campaign.
