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Liberty, Equality & Fraternity
- ExerGames, Social Media & Health

  Innovative Media for a Digital
      Economy Workshop
      FACT, Liverpool UK
        March 17, 2009

           Dr Alasdair G Thin, BSc, PhD
           a.g.thin@thin.me.uk
           www.GamerSizeScience.org
A.G.Thin CV Tag Cloud
active-video-games affect                      alternate-reality augmented-reality

anatomy blog body-composition                               coaching    complex-
                                               challenges
             computers                         education
systems                        consoles diet                  embodied-interaction

                                          e x e rc i s e -
e m e r g e n t - p ro p e r t i e s   engaging-experience

physiology exercise-psychology exergames exergaming
flow fun games health-behavior health-promotion human-
physiology information-technology instructing interactive-experience
internet learning leisure life media mobile-phones motor-skill
         nutrition pedagogy physical-activity play presence
movement
sensors skill-development social-media sports-science
stepping-stone supportive-environment technology tourism
video-games virtual-reality web
Mechanized Society




            splorp   Squirmelia
21st Century Reality




 Physical              Digital
Rise of the Cyberchondriacs
What is a Game?

Play with rules                            Challenge
                                                       Anxiety
                                                                 Flow State
Opie & Opie. (2008). Children's Games in
Street and Playground.


Engaging Interactive
Experience
A Well-Being Economy
                                                                  Boredom
Barr et al (2006). Lect Notes Comput Sc,
3962, 60-71.
                                                                 Ability
What is an ExerGame?




BeFitt

           BeFitt


         gamercize
All ExerGames are not Equal
Liberty



          jibber11

                     Fun
                     Enjoyable
                     Engaging-
                     Experience
Equality


                          Meaningful Challenge /
                          Competition




Home Town Invasion Tour
Fraternity


                   Belonging
                   Relatedness
                   Socialization
                   Cooperation
     Roger Smith
Leveraging Social Networks
Percolation Threshold




                                          2D
                                       4D
                                      10D
                           Connectivity


                        Galam (2003). Physica A, 330, 139-149.
Persuasive Technology
                                          Persuader
                                          Companion (mobile phone)
                                          Persistent
                                          Anonomous ?
                                          Data store and resources
                                          Multi-modal
www.onzo.co.uk
                                          Context-aware
                                          Timely messages
                                          Scaleable to population level


                                          IJsselsteijn et al, (2006). Lect Notes
                                          Comput Sc, 3962, 1-5.

                 www.clearstandards.com
Human Health Smart Meter?




                      thecarrot.com
Social Media Games
 Collecting (Friends, Followers etc.)
 Scoring Points (Games, Views, Ratings,
 Sales)
 Receiving Feedback (Ranking, Comments)
 Exchanging (Game play, Physical or Virtual
 Items)
 Customizing (Avatar and Page Appearance,
 Interface)
Diet Web 2.0 Style
Exercise Web 2.0 Style
Widgets and Mashups
Digital Lifestyle Aggregation
Social Media and Behavioral
Change
                                                             Negatives
Positives
                                                              Privacy
Afiliation
                                                              Security
Access Opinions  Experiences
Participation
Khaled et al, (2006). Lect Notes Comput Sc, 3962, 104-107.


Peer Support
Goal Setting
Sense of Responsibility
Supportive Environments
                Health Promotion
 Prevention                              Empowerment
                     Education


   Ottawa Charter for Health Promotion (WHO, 1986)
     Create Supportive Environments (Physical)
   Supportive “Virtual” Environment ?
     Readily developed
     Lower cost
     Scaleable to population level
Game-based Paradigm Shift

Persuasive Message (“Exercise is Good for You!”)
    Perceived Future Reward




                     Persuasive Interactive Experience
                         Immediate Real Reward
mHealth for Development
                                    Education  Awareness

                                    Remote Data
                                    Collection

                                    Remote Monitoring

                                    Professional
                                    Communication 
                                    Training

                                    Disease  Epidemic
                                    Tracking

                                    Diagnostics 
                                    Treatment Support


               http://www.unfoundation.org/global-issues/technology/mhealth-report.html
Who is Setting the Agenda?



                                       personalized health program

                                       fun incentive

                                       physical challenges

                                       also features trivia games,
                                       hints and tips

                                       learn everything you need to
                                       know about proper nutrition
                                       and working out


  http://www.touchgenerations.com   http://myhealthcoach.uk.ubi.com/
Game Over
Dr Alasdair G Thin, BSc, PhD
     a.g.thin@thin.me.uk
www.GamerSizeScience.org

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Liberty, Equality & Fraternity - ExerGames, Social Media & Health

  • 1. Liberty, Equality & Fraternity - ExerGames, Social Media & Health Innovative Media for a Digital Economy Workshop FACT, Liverpool UK March 17, 2009 Dr Alasdair G Thin, BSc, PhD a.g.thin@thin.me.uk www.GamerSizeScience.org
  • 2. A.G.Thin CV Tag Cloud active-video-games affect alternate-reality augmented-reality anatomy blog body-composition coaching complex- challenges computers education systems consoles diet embodied-interaction e x e rc i s e - e m e r g e n t - p ro p e r t i e s engaging-experience physiology exercise-psychology exergames exergaming flow fun games health-behavior health-promotion human- physiology information-technology instructing interactive-experience internet learning leisure life media mobile-phones motor-skill nutrition pedagogy physical-activity play presence movement sensors skill-development social-media sports-science stepping-stone supportive-environment technology tourism video-games virtual-reality web
  • 3. Mechanized Society splorp Squirmelia
  • 4. 21st Century Reality Physical Digital
  • 5. Rise of the Cyberchondriacs
  • 6. What is a Game? Play with rules Challenge Anxiety Flow State Opie & Opie. (2008). Children's Games in Street and Playground. Engaging Interactive Experience A Well-Being Economy Boredom Barr et al (2006). Lect Notes Comput Sc, 3962, 60-71. Ability
  • 7. What is an ExerGame? BeFitt BeFitt gamercize
  • 8. All ExerGames are not Equal
  • 9. Liberty jibber11 Fun Enjoyable Engaging- Experience
  • 10. Equality Meaningful Challenge / Competition Home Town Invasion Tour
  • 11. Fraternity Belonging Relatedness Socialization Cooperation Roger Smith
  • 12. Leveraging Social Networks Percolation Threshold 2D 4D 10D Connectivity Galam (2003). Physica A, 330, 139-149.
  • 13. Persuasive Technology Persuader Companion (mobile phone) Persistent Anonomous ? Data store and resources Multi-modal www.onzo.co.uk Context-aware Timely messages Scaleable to population level IJsselsteijn et al, (2006). Lect Notes Comput Sc, 3962, 1-5. www.clearstandards.com
  • 14. Human Health Smart Meter? thecarrot.com
  • 15. Social Media Games Collecting (Friends, Followers etc.) Scoring Points (Games, Views, Ratings, Sales) Receiving Feedback (Ranking, Comments) Exchanging (Game play, Physical or Virtual Items) Customizing (Avatar and Page Appearance, Interface)
  • 16. Diet Web 2.0 Style
  • 20. Social Media and Behavioral Change Negatives Positives Privacy Afiliation Security Access Opinions Experiences Participation Khaled et al, (2006). Lect Notes Comput Sc, 3962, 104-107. Peer Support Goal Setting Sense of Responsibility
  • 21. Supportive Environments Health Promotion Prevention Empowerment Education Ottawa Charter for Health Promotion (WHO, 1986) Create Supportive Environments (Physical) Supportive “Virtual” Environment ? Readily developed Lower cost Scaleable to population level
  • 22. Game-based Paradigm Shift Persuasive Message (“Exercise is Good for You!”) Perceived Future Reward Persuasive Interactive Experience Immediate Real Reward
  • 23. mHealth for Development Education Awareness Remote Data Collection Remote Monitoring Professional Communication Training Disease Epidemic Tracking Diagnostics Treatment Support http://www.unfoundation.org/global-issues/technology/mhealth-report.html
  • 24. Who is Setting the Agenda? personalized health program fun incentive physical challenges also features trivia games, hints and tips learn everything you need to know about proper nutrition and working out http://www.touchgenerations.com http://myhealthcoach.uk.ubi.com/
  • 26. Dr Alasdair G Thin, BSc, PhD a.g.thin@thin.me.uk www.GamerSizeScience.org