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How color affects Business Communication by Game Plan Consulting

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Simple presentation on how color affects business communication. Deals with the psychology of colors.

Veröffentlicht in: Business
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How color affects Business Communication by Game Plan Consulting

  2. 2. Color is a powerful and an important communication tool; unless it's misused or overused. 1COLOR It is tied to religious, cultural, political and social influences. 2 An understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business. 3 In a study titled 'Impact of Color in Marketing', researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  3. 3. JOHANN WOLFGANG VON GOETHE Theory of Colours “Color itself is a degree of darkness.”
  5. 5. Study 'The Interactive Effects of Colors' “Relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand (in other words, does the color "fit" what is being sold).”
  6. 6. YELLOW POSITIVE MEANING Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity. NEGATIVE MEANING Irrationality, fear, emotional fragility, depression, anxiety, suicide EMOTIONAL
  7. 7. RED POSITIVE MEANING Courage & Confidence, Action & Passion, Energy & Speed, Driven & Determined Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken. NEGATIVE MEANING Aggression & Anger, Overbearing & Tiring, Violent & Brutal, Rebellious & obstinate EMOTIONAL
  8. 8. BLUE POSITIVE MEANING Loyalty & Trust, Caring & Concerned, Reliability & Responsibility, Calm & Peace Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty. NEGATIVE MEANING Predictable & Weak, Unforgiving & Frigid, Lack of emotions, Aloofness EMOTIONAL
  9. 9. GREEN POSITIVE MEANING Nature lover & family oriented, Growth &Vitality, Renewal & Restoration, Adaptable & Flexible Green is a color of growth and vitality, associated with new life and renewal. Psychologically it relates to balance and harmony of the mind, the body and the emotions. NEGATIVE MEANING Possessive & Materialistic, Selfish & Greedy, Boredom & Stagnation, Indifferent & Over-cautious EMOTIONAL
  10. 10. The Logo Company Guide
  12. 12. 2% When marketing new products, it is crucial to consider that consumers place visual appearance and color above other factors when shopping. 2% SOUND/SMELL 6% TEXTURE 92% VISUAL APPEARANCE 6% 92%
  13. 13. 85% of shoppers place color as a primary reason for why they buy a particular product. According to Wikipedia, color is the visual perceptual property corresponding in humans to the categories called red, blue, yellow, etc. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. 85%COLOR 15%OTHER
  14. 14. THANKS