Now, one year into the new console cycle, is a great moment to assess if and how the games market landscape has changed. The transition to digital has opened up new opportunities in the form of emerging markets, post-launch commercialization and licensing, But it has also created a lot of insecurity as game companies struggle with the rising cost of marketing and a growing influence of big publishers on the industry. In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead. As always, the audience will leave with a permanent +2 modifier on all Industry Intelligence rolls.
Intended audience & prerequisites: In this presentation we’ll take a look at the current games industry landscape, identify major trends for the coming year and take a first run at deciphering the early signs of what lies ahead.
Session takeaways: Attendees will receive a detailed overview of the current digital games market, key drivers and trends, and how this affects their business. The presentation contains extensive data and research on the games industry.
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Data & trends 2014 the digital games industry in review joost van dreunen
1. DATA & TRENDS—2014
The online games !industry in review
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Joost van Dreunen
SuperData Research
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Prepared for
Game Connection Europe
October 29, 2014
33. “It is an anti-social technology, but we will
support it to the extent it’s brought to market
and it works for our games.”
-- Strauss Zelnick, CEO Take-Two Interactive
“VR would need to sell at least 1 million units to be
viable for development.”
-- Ubisoft VP of Creative, Lionel Raynaud
We’ll pay
for it!
34. Highlights
★ Digital games market continues to grow, forecast to reach
$56B by 2017E
★ Traditional publishers adapting to new markets
★ Digital-only publishers exploit market vacuum
★ Shift in gamer demographic starting to shift market
★ Content always king, business model innovation is key
competitive advantage: marketing, distribution, licenses