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Connect to the consumer john clark

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Mary Chan
Mary Chan
Marketing
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Connect to the Consumer John Clark SVP Commercial Publishing Sega
Commercial Publishing; What do we do
Monetisation & Distribution
Technology & Business Development
Developer Partnerships
Consumer
Community
Content
Digital • twitter
Connects Consumers- Builds Relationship
Consumers become Contributors
Steam Challenge
Steam Challenge
Make War Not Love
45 News Stories Social Media 200,000 Uniques
45 News Stories Social Media 200,000 Uniques
Data
Connect to the Consumer • Relationship with Content Creators • Consumer becomes Creator • Community Drives Awareness> Social Media • Content is Marketing> Drives Engagement • Create Environment for Flexible Thinking

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Connect to the consumer john clark

Editor's Notes

  1. .
  2. To summarise;