What Growth trends can we see in different gaming genres and in different countries? How Organic and Paid is behaving in Growth? Based on the Google and industry data. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).

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Warsaw 2020
Mariusz Gąsiewski
4.2.2020
Growth trends based on the data

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Source: Newzoo, October 2019
What we know about gaming today….
April 2019 October 2019

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Technology
...Monetisation
and Growth
...Players and
Payers
...Genres
4 points to look at

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Smartphone unit shipments by screen size (worldwide, in millions)
Source: Statista, September 2018

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Smartphone sales share by display size ( %, the United States)
Source: Statista, August 2019

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Availability of 4g networks by country (worldwide 2019)
Source: OpenSignal, May 2019

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State of mobile video experience (2019 vs 2018)
India: 38 -> 51
Indonesia: 46 -> 51
Vietnam: 49 -> 61
Peru: 43 -> 53
Argentina: 53 -> 64
Source: OpenSignal, November 2019

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4G availability in India in 2019
Source: OpenSignal, October 2019

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Monthly data usage per subscriber across India from
(FY 2016 to FY 2019, in gigabytes)
Source: Crisil, August 2018

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Share of smartphone models sold in India (October 2019, by model)
Source: Counterpoint Research

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Technology
...Growth
...Players and
Payers
...Monetisation
4 points to look at

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Source:AppAnnie
Country segmentation (Google Play, 2019 vs 2017)
Downloads: 2019 vs 2017
Revenue:
2019 vs 2017

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Source:AppAnnie
Country segmentation (Google Play)
Downloads: 2019 vs 2017
Revenue:
2019 vs 2017

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Source:AppAnnie
Top grossing from...
..in
india
..in
Indonesia
..in
Vietnam
..in
Brasil

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Technology
...Monetisation
and Growth
...Players and
Payers
...Genres
4 points to look at

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Source:DataMagic
Downloads (Google Play, YoY change)

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Source:DataMagic, https://appmagic.rocks/blog/appmagic-report-1
Downloads, Tier -1, West

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Downloads, Tier -1, East
Source:DataMagic, https://appmagic.rocks/blog/appmagic-report-1

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Technology
...Monetisation
and Growth
...Players and
Payers
...Genres
4 points to look at

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ARPU in India
Source: Apptopia

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$2.5
Bn
Mobile Ad Spending in India, 2019-2023
Source:eMarketer, October 2019

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Technology
...Monetisation
and Growth
...Players and
Payers
...Genres
4 points to look at

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Average share of non-organic installs per app trend
Source:AppsFlyer, January 2020,
* Among apps with a minimum of 10k NOI pear year; app size determined by NOI (small = lower 50%, Medium = 50%-85%, and Large = top 15% -- all per category, per year)

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Average share of non-organic installs per app trend
Source:AppsFlyer, January 2020,
* Among apps with a minimum of 10k NOI pear year; app size determined by NOI (small = lower 50%, Medium = 50%-85%, and Large = top 15% -- all per category, per year)

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Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Technology
...Growth
...Players and
Payers
...Monetisation
4 points to look at

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Look at:
● your Growth strategy
● strategy beyond T1 countries
● real challenges (not just technology).
●