The document provides tips for writing effective email subject lines to increase sales. It suggests focusing on encouraging giving, helping customers, and engaging with interesting content. Specific techniques recommended include giving something away first to get attention, helping customers find time for your message in their busy schedules, and using holidays and sales periods to share more than just shopping information. Examples of subject lines that work well are also given such as those mentioning gifts, stress-free gifting, and interesting articles or travel ideas. The overall message is that email remains one of the best ways to reach customers so marketers should make every subject line count.

1. 16EMAIL SUBJECT LINES
TO
INCREASE SALES

2. When you’re trying to reach
consumers through email

3. Your messages need to
Stand out, Inspire and Engage.

4. WHY?

5. Everyone is busy.
So, the BIG Question is

6. How do you get their
attention in all this
chaos?

7. Everything starts with the
SUBJECT LINE

8. Here is a list of subject lines that you can
use to increase your sales dramatically

9. Encourage Act of Giving

10. Encourage Act of Giving
“It’s not how much we give but how much
love we put into giving.”

11. Encourage Act of Giving
“It’s not how much we give but how much
love we put into giving.”
Try to give away first then start selling, that is
one of the ways to get attention.

12. Find Out More
Give thanks! These announcements
are as sweet as pie! - SXSW
Save big for Cyber Monday – give
the gift of family - Ancestry.com
Examples
Examples
of subject lines
that get read
Up to 50% bonus – ’tis better to give
AND receive! - JetBlue Airways

13. Help Customers then
help yourself

14. Help Customers then
help yourself
“People don’t care how much you know until they
know how much you care”

15. Help Customers then
help yourself
“People don’t care how much you know until they
know how much you care”
Help your customers to find time out of their
busy schedule.

16. Find Out More
Want stress-FREE gifting? - Gap
It`s Here! Shop our Gift Guide and
Get 15% Off - Folica
Examples
Examples
of subject lines
that get read
Gifting made easy | Shop by price -
Alternative Apparel

17. Engage, Educate &
Entertain with content

18. Engage, Educate &
Entertain with content
“Content marketing is all about telling
a compelling story”

19. Engage, Educate &
Entertain with content
“Content marketing is all about telling
a compelling story”
Holidays and mega sales are not only
about shopping.

20. Find Out More
This Year’s Most Beautiful and
Interesting Art Books - Flavorwire
Share the Air – News, travel ideas,
tips from Airbnb - Airbnb
Examples
Examples
of subject lines
that get read
What NOT to Eat This
Thanksgiving. – Retrofit

21. EMAILS ARE BEST WAY TO
REACH OUT TO YOUR
CUSTOMERS

22. EMAILS ARE BEST WAY TO
REACH OUT TO YOUR
CUSTOMERS
Make every email count this year.

23. Be Inspiring.
Connect
For More Subject Lines