Warten Sie! Exklusive 60-tägige Testversion für die weltgrößte digitale Bibliothek.
Die SlideShare-Familie hat sich gerade vergrößert. Sie haben nun unbegrenzten* Zugriff auf Bücher, Hörbücher, Zeitschriften und mehr von Scribd.Jederzeit kündbar.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation by Forrester Research - How the Customer Success Industry is Evolving - is from Pulse 2014, the biggest Customer Success industry event ever.