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5 Classic (but ridiculous) Objections to Employee Advocacy

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5 Classic (but ridiculous) Objections to Employee Advocacy

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We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.

We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.

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5 Classic (but ridiculous) Objections to Employee Advocacy

  1. 1. 1 2 4 5 3 CLASSIC #followfriday Employee Advocacy (but ridiculous) objections to My employees don’t want to share company content. Most of them don’t even use social media personally. Our company accounts have enough Twitter followers to cover our target audience. My employees have better things to do at work than post on social media. 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company.1 #myjob #greatcompany #myjob #greatcompany 92% of employees’ Twitter followers are new to the brand.2 Content shared by employees receives 8X more engagement than content shared by brand channels.3 Our social posts do great! People engage with us all the time. EmployeesBrand On average, employees only have 13.6% of their Twitter followers and 8.5% of their LinkedIn connections in common. 40% more likely to believe their company is more competitive4 Employees of socially engaged companies are: 57% more likely to align social media engagement to more sales leads 20% more likely to stay at their company 27% more likely to feel optimistic about their company’s future SOURCES 1 www.webershandwick.com/news/article/employee-activists-spark-a-new-social-movement-in-the-digital-age 2 www.insightsfromanalytics.com/blog/bid/394848/Engage-Employee-Advocates-to-Accelerate-Sales-via-Social-Media 3 www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content 4 www.altimetergroup.com/2014/10/relationship-economics-linkedin It will look spammy to have all of our employees share the same message on social media. #best#best Make it super easy for your employees to be active on social. Try GaggleAMP today for FREE.

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