As a business owner, good and mindful marketing is the absolute key to success. But all marketing is not created equal. Whether you’re offering tangible products to the world, services, or both, you’ll need a marketing strategy that caters efficiently to each—especially since selling products versus selling services are both entirely different beasts.

1. Product Service
Benefits and Challenges
Gabriela Taylor
Author, Entrepreneur and Holistic Business Coach

2. Good and mindful
marketing is the
absolute key to success

3. MARKETING A
PRODUCT

4. When you are selling a product,
you’re selling something that
consumers can touch, therefore
physical demands apply here that
don’t with selling a service.

5. BENEFITS OF
MARKETING A
PRODUCT

6. Versatility
Creative
Cost Cuts
Imagery Niche
Trust

7. VERSATILITY
When marketing a book, offer
both physical and digital versions
Provide book samples, discounts,
coupon codes through email
blasts

8. CREATIVE
COST CUTS
Utilize digital media for marketing
and advertising as it saves you
from eating up front costs
Make use of giveaways for brand
exposure. The only cost is the cost
of the giveaway to the winner

9. TRUST
Consumers tend to trust what
they know. Being able to give
your customers a product they
can see and touch can make all
the difference when it comes to
ease of marketing successfully

10. IMAGERY
Show your successful stories to
your potential customers
People respond quickly to what
they see

11. NICHE
By being able to target a specific
group of customers, you don’t
waste precious resources
or dollars on unsuccessful selling
strategies

12. CHALLENGES OF
MARKETING A
PRODUCT

14. UP FRONT
COSTS
Inventory is costly: investing
money into supply will most likely
come before the actual sale
Risks are a given when being an
entrepreneur, but costly risks can
sink your ship fast

15. DISTRIBUTION
CHANNELS
The biggest part of a marketing
strategy for selling a product first
comes with selling it to
reputable
distribution
channels

16. STORAGE &
MANUFACTURING
Show your successful stories to
your potential customers
People respond quickly to what
they see

17. GAMBLING
WITH
MARKET
STRATEGY
Any market strategy is a gamble,
but you have to be sure as a
product seller that you make
your risks small, because when a
marketing strategy fails, you
always take a pretty big financial
hit in the process

18. MARKETING A
SERVICE

19. When you’re marketing a
service to the masses, you are
selling something completely
intangible - you’re selling a
relationship.

20. BENEFITS OF
MARKETING A
SERVICE

21. Exponentially
Lower Costs
Competitive Set
Upper hand
Customization
Limitless
Reach
Word of Mouth
& Repeat
Customers

22. CHALLENGES OF
MARKETING A
SERVICE

23. Niche
Returns

24. WHICH ONE IS RIGHT
FOR YOU?

25. Selling a physical product or an untouchable
service are pretty balanced when it comes to
the advantages and disadvantages
Only YOU can decide what it takes to make
your business successful
Continue Reading…

26. v
Gabriela Taylor’s
I coach, mentor and teach like-
minded entrepreneurs worldwide to
become the BEST version of
themselves and make the most of
their TIME, MONEY, ENERGY and
INNATE TALENTS.Visit GABRIELATAYLOR.COM