Restaraunt Reservation System

1. Fall 2012

2. What is uFoodies
uFoodies is the only SAAS based restaurant reservation system wrapped into a
web and mobile solution.
Key features:
•Requires no special equipment - only the web-
connected computer you already have or an
iPad 1 and above
•Custom Reservation Widget plugs into your
site -- start taking reservations instantly.
•Hostess/staff can book reservations by phone
and add walk-ins while viewing real-time
availability.
•Manager/Hostess can manage server
assignments, table layouts, reservations and
the restaurant schedule within a single, easy-to-
use platform.
•Targeted user data to assist with marketing
campaigns.
Confidential

3. Market Overview
Target Market
Restaurant Owners/General Managers
Market Size
400,000+ restaurants (US only)
Competition
OpenTable.com: Publicly traded company with more than 20,000 restaurant
customers. $55.8 million profit in 2012
Toptable.com: Sold to OpenTable for $55 million. 3,000 restaurants across the UK.
Seats nearly 3 million diners each year
Guestbridge.com: Sold to OpenTable for roughly $3 mil. About 150 restaurants
RezBook: UrbanSpoon’s reservation system. Approx. 1000 – 1300 restaurants
Market Need
uFoodies improves each restaurant’s ROI by reducing 3rd party reservation fees
and by providing technology based solutions that will greatly enhance Front of
House tasks.
Confidential

4. Growth Strategies
Establish Partnerships
Distribution partners: 99apps, Google, Menupages, TripAdvisor, Yahoo!, Yelp, Zagat, POS systems
VARs(Micros, Aloha, InTouch), Sysco as well as local guides and restaurant directories throughout North
America
Develop/Exploit Social Media
Social Messaging: Facebook, Twitter, FourSquare, FoBoh, Google+, Spoondate,
Marketing Campaigns and Press Releases
eMail marketing Campaign
Develop Press Kit
Targeted Events
Define Products
Focused Strategies on “Personal” information EX: Allergies, Nutrition, etc….
Relevant data to restaurant owners per customer feedback
Key Hires
Sales Team
Tech Lead
Support Team
Senior Program Marketing Manager (focus on key distribution strategies for company)
Development Strategy
Focus on key analytics and iterate code based on feedback
Confidential

5. Revenue Streams
2 Key Areas
1-Year License
Web-based Reservation with Table Management
1 location $199/month or $999 upfront for year (non-refundable)
Add Ons
Website, Mobile App and Blogs ($99 per month)
Guestwish Promotion System
iPad App ($49 one time fee)
Confidential

6. Team
uFoodies Team
Gabe Veach – Seasoned project manager with business and
technology background. Started GoMobiSolutions.com
Mike Mulqueen – Veteran user experience professional with sales,
marketing and business development experience.
Sath Kanchi – Technology expert that has started a product
development firm called LogictreeIT.com
Confidential

7. Demo
Demo
www.ufoodies.com
Confidential

8. Appendix
Market Size
Social Media
Competitive Pricing Matrix
Confidential

9. Market Size
Restaurant industry sales are expected to reach a record $604 billion and post
positive growth in 2012 after a three-year period of negative real sales growth.
The industry's total economic impact exceeds $1.7 trillion, as every dollar
spent in restaurants generates $2.05 spent in the overall economy.
100 million people dine out every day
According to the National Restaurant Association’s 2012 Restaurant Industry
Forecast, consumers today spend 49% of their food budget in the restaurant
community, compared with only 25% in 1955.
Confidential

10. Social Media
Social media savvy consumers are defined as: Frequent users of at least one social media tool,
including Facebook, Twitter, mobile phone applications such as Foursquare or Urban Spoon, or online
review sites such as Yelp.
The Restaurant Industry Forecast shows that Social media savvy consumers are more active in the
restaurant community and dine out more frequently than the general public.
92% eat a meal at a sit-down restaurant at least once a month (vs. 84% of all adults).
87% buy a meal or snack at a quick-service or carry-out place at least once a month (vs. 83%).
51% say restaurants are an “essential” part of their lifestyle,
Social media savvy consumers are more likely to
connect with restaurants on Facebook, MySpace or YouTube (29%, compared with 16% of all
consumers)
post or read reviews on consumer-driven websites such as Yelp (30%, compared with 19%).
More than 8 out of 10 restaurant owners say, “Social media will become a more important marketing
tool in the future.”
More than 5 out of 10 restaurant owners say, “I’m likely to incorporate Facebook, online review sites,
Twitter and blogs into their marketing mix in the next two years.”
Confidential

11. Competitive Matrix
Confidential