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CONFIDENTIAL—For internal discussion only.
SXSW
Lindsay Bailey
Tyler Baldo
Gabe General
Madeline Hall
Siddartha Jain
Craig...
CONFIDENTIAL—For internal discussion only.
Agenda
2
• Assignment
• SXSW Background
• Omnicom’s Participation at SXSW
• SXS...
CONFIDENTIAL—For internal discussion only.
Our Assignment
Create a campaign for Omnicom Health Group for SXSW 2017
3
CONFIDENTIAL—For internal discussion only.
What is SXSW?
• SXSW dedicates itself to inspiring creative individuals to achi...
CONFIDENTIAL—For internal discussion only.
SXSW Job Market Event
• Enabling professionals to match their skills with 21st ...
CONFIDENTIAL—For internal discussion only.
CDM Group SXSW 2016
#WHYiWORK
6
CONFIDENTIAL—For internal discussion only.
CDM Group’s past experience with SXSW
• #WHYiWORK campaign
• Goal: RECRUITMENT
...
CONFIDENTIAL—For internal discussion only.
SXSW Audience Opportunity
8
Sales/Marketing
18%
Creative
Development
24%
Busine...
CONFIDENTIAL—For internal discussion only.
SXSW Job Market Opportunity
9
Breakdown of Candidates' Areas of Expertise
Sales...
CONFIDENTIAL—For internal discussion only.
Target Audience
• SXSW participants
• Ages 25-44
• Working in marketing/adverti...
CONFIDENTIAL—For internal discussion only.
The Challenges
11
CONFIDENTIAL—For internal discussion only.
Low brand recognition outside of industry
Potential new hires hesitant about ph...
CONFIDENTIAL—For internal discussion only.
Pharma is boring
13
CONFIDENTIAL—For internal discussion only.
Strategic Reveal
Popping the perception
14
CONFIDENTIAL—For internal discussion only.
Creating Buzz
Pole Poster SouthBites
Sponsorship
SXSW
Interactive:
panel speake...
CONFIDENTIAL—For internal discussion only.
Pole Poster
16
CONFIDENTIAL—For internal discussion only.
Digital
Website
Social
Media
Email
Metrics
Tracking
CONFIDENTIAL—For internal discussion only.
Tracking Audience Engagement
18
• Delivered Rate
• Click-to-Delivered
Rate (CTD...
CONFIDENTIAL—For internal discussion only.
Job Market
Pull up
posters
Video
Screen
Takeaway
Cards
Pill Bottles
Employee
T-...
CONFIDENTIAL—For internal discussion only.
Pull Up Poster
20
CONFIDENTIAL—For internal discussion only.
Takeaway Cards
21
CONFIDENTIAL—For internal discussion only.
Takeaway Cards
22
You’reinvited
Let’s Pop Some Bottles!
Present this Omni-card ...
CONFIDENTIAL—For internal discussion only.
Pill Bottles
23
CONFIDENTIAL—For internal discussion only.
Employee T-Shirts
24
CONFIDENTIAL—For internal discussion only.
• Popping bottles (of Champagne)
– Champagne Takeaway card is the ticket in
• L...
CONFIDENTIAL—For internal discussion only.
Coasters
26
Source: Avenir Book, 7 pts, (167/176/180). Italicize publication na...
CONFIDENTIAL—For internal discussion only.
Distribution of Assets
3/6/16 3/7/16 3/8/16 3/9/16 3/10/16 3/11/16 3/12/16
Crea...
CONFIDENTIAL—For internal discussion only.
THANK YOU
28
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SXSW_Presentation_Campaign

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SXSW_Presentation_Campaign

  1. 1. CONFIDENTIAL—For internal discussion only. SXSW Lindsay Bailey Tyler Baldo Gabe General Madeline Hall Siddartha Jain Craig Kissoon Kimberly Patt Adam Schechter Samantha Schoenfeld
  2. 2. CONFIDENTIAL—For internal discussion only. Agenda 2 • Assignment • SXSW Background • Omnicom’s Participation at SXSW • SXSW Opportunity • Challenges • Strategic Reveal • Creative Execution • Distribution Assets
  3. 3. CONFIDENTIAL—For internal discussion only. Our Assignment Create a campaign for Omnicom Health Group for SXSW 2017 3
  4. 4. CONFIDENTIAL—For internal discussion only. What is SXSW? • SXSW dedicates itself to inspiring creative individuals to achieve their goals – Music – Film – Interactive Experience – ENTERTAINMENT – CULTURE – TECH • Conferences, Festivals &Exhibitions 4
  5. 5. CONFIDENTIAL—For internal discussion only. SXSW Job Market Event • Enabling professionals to match their skills with 21st century, cutting-edge employers • The Job Market Stage features talks from industry leaders covering the latest trends, techniques and perspectives in the world of talent acquisition. 5 Innovative Thinkers meet Innovative Companies
  6. 6. CONFIDENTIAL—For internal discussion only. CDM Group SXSW 2016 #WHYiWORK 6
  7. 7. CONFIDENTIAL—For internal discussion only. CDM Group’s past experience with SXSW • #WHYiWORK campaign • Goal: RECRUITMENT 7 Majority of people had never heard of CDM Group nor healthcare communications
  8. 8. CONFIDENTIAL—For internal discussion only. SXSW Audience Opportunity 8 Sales/Marketing 18% Creative Development 24% Business Development 9% Management 23% Communications 10% Other 16% Job FunctionUnder 21 1% 21-24 6% 25-34 41% 35-44 32% 45-54 14% 55-64 5% 65+ 1% Age
  9. 9. CONFIDENTIAL—For internal discussion only. SXSW Job Market Opportunity 9 Breakdown of Candidates' Areas of Expertise Sales 9% Customer/Technical Support 5% Marketing/Advertising 12% Social Media 9% Design 7% UX/UI 11% Web Development 13% Software Development 13% System Admin 4% Legal 1% Management 8% Graphics 4% Animation 1% Photography/Videography/Editing 3% 6,500Attendance Over 2 Days *Based on 2015 data
  10. 10. CONFIDENTIAL—For internal discussion only. Target Audience • SXSW participants • Ages 25-44 • Working in marketing/advertising or a related field • Unfamiliar with Omnicom Health Group 10
  11. 11. CONFIDENTIAL—For internal discussion only. The Challenges 11
  12. 12. CONFIDENTIAL—For internal discussion only. Low brand recognition outside of industry Potential new hires hesitant about pharma advertising Confusion due to merge: CDM? Omnicom? And the big one…. 12
  13. 13. CONFIDENTIAL—For internal discussion only. Pharma is boring 13
  14. 14. CONFIDENTIAL—For internal discussion only. Strategic Reveal Popping the perception 14
  15. 15. CONFIDENTIAL—For internal discussion only. Creating Buzz Pole Poster SouthBites Sponsorship SXSW Interactive: panel speakers
  16. 16. CONFIDENTIAL—For internal discussion only. Pole Poster 16
  17. 17. CONFIDENTIAL—For internal discussion only. Digital Website Social Media Email Metrics Tracking
  18. 18. CONFIDENTIAL—For internal discussion only. Tracking Audience Engagement 18 • Delivered Rate • Click-to-Delivered Rate (CTDR) • Open Rate • Opt-Out Rate Email • Opens • No. of visitors • Bounce rates • Signups Website and QR Codes • Facebook and Instagram- reach, likes, event page signups • Twitter – organic trends, impressions, mentions, retweets Social Media
  19. 19. CONFIDENTIAL—For internal discussion only. Job Market Pull up posters Video Screen Takeaway Cards Pill Bottles Employee T-Shirts Adhesive Card Holder
  20. 20. CONFIDENTIAL—For internal discussion only. Pull Up Poster 20
  21. 21. CONFIDENTIAL—For internal discussion only. Takeaway Cards 21
  22. 22. CONFIDENTIAL—For internal discussion only. Takeaway Cards 22 You’reinvited Let’s Pop Some Bottles! Present this Omni-card at the entrance of The Hangar Lounge on March 12 to enjoy a night of mingling and mixers. Get to know more about our company, our people, and the opportunities across our network and within our departments. We hope you’ll pop by. WhenandWhere Check it out on Facebook Marc h 12, 2017 9 p.m. – 1 a.m. The Hangar Lounge 318 Colorado St Austin,TX 78701 Tel: (512) 474-4264
  23. 23. CONFIDENTIAL—For internal discussion only. Pill Bottles 23
  24. 24. CONFIDENTIAL—For internal discussion only. Employee T-Shirts 24
  25. 25. CONFIDENTIAL—For internal discussion only. • Popping bottles (of Champagne) – Champagne Takeaway card is the ticket in • Location: Hangar Lounge – The most dynamic downtown views in all of Austin, an inviting and relaxed atmosphere at night • Food: POPcorn, POProcks, POPsicles Happy Hour Event
  26. 26. CONFIDENTIAL—For internal discussion only. Coasters 26 Source: Avenir Book, 7 pts, (167/176/180). Italicize publication names.
  27. 27. CONFIDENTIAL—For internal discussion only. Distribution of Assets 3/6/16 3/7/16 3/8/16 3/9/16 3/10/16 3/11/16 3/12/16 Creating Buzz Job Market Happy Hour Email Email Resend
  28. 28. CONFIDENTIAL—For internal discussion only. THANK YOU 28

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