2. Be a great place to work where people are inspired to
be the best they can be.
Bring to the world a portfolio of quality products that
anticipate and satisfy people's desires and needs.
Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
Be a highly effective, lean and fast-moving organization.
7. A suggestion for how to
come up with a concrete
vision for a founder.
8. “By the end of the decade, we will put
a man on the moon.”
John F. Kennedy, 1962
“A computer on every desk and in
every home.”
Bill Gates, 1980
9. These visions say what
needs to be done, but they
don’t say why.
They are ideological.
10. “We will go to the moon to prove that
democracy is better than
communism.”
“We must have a computer on every
desk because then we have a lot of
operating systems to sell.”
11. You are about to found a
company.
You need to have an idea of
the future.
You DO NOT need ideology.
12. A computer on every desk
does not say why it is good
to have one there.
21. „The best reason to start an organization
is to make meaning. Meaning is not
about money, fame or power. Instead,
meaning is about making the world a
better place, increasing the quality of life,
righting a wrong and preventing good
from ending.“
Guy Kawasaki
22. Even if you fail, at least you
failed doing the right thing.
23. So your vision should explain
why you are working on the
right thing.
