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SEO & CRO Problems - Pubcon Las Vegas 2010
- 1. Balancing SEO & Conversion by Gabriel Goldenberg, SEO ROI @GabGoldenberg Gab@SEOROI.com
- 2. The Pitch Slide • Blah Blah Blah my clients are awesome and you should totally work with me • Come get a free pair of insoles • Please also offer me constructive criticism: Gab@SEOROI.com or @GabGoldenberg
- 3. • Testing new content and losing rankings • Not showing the business end of your site • Message match on longtail traffic • Message match with dynamic slideshows SEO & CRO Problems
- 4. New Content Losing Rankings Control Challenger Challenger moved CTAs above intro [SEO] text. Hypothesis: Boost CTR.
- 5. New Content Losing Rankings Ranking ‘A’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing
- 6. New Content Losing Rankings Ranking ‘B’ mostly based on content - v. generic, head term Blue line: Google Red line: Bing
- 7. New Content Losing Rankings Blue line: Google Red line: Bing Ranking ‘C’ mostly based on anchor text - niche, head term
- 8. Not Showing The Business End Of Your Site
- 9. Not Showing The Business End Of Your Site PPC lander gets it right
- 10. Not Showing The Business End Of Your Site SEO Lander gets it wrong
- 11. Not Showing The Business End Of Your Site Via BlastAM.com (Blast Advanced Media) SEO Lander gets it right.
- 12. Message Match On Longtail Keyword highlights and ‘skip-to-next’ functionality
- 13. Message Match On Longtail Keyword highlights and ‘skip-to-next’ functionality
- 14. Message Match On Longtail Google cache does this Landing Sites WP Plugin
- 15. Message Match With Dynamic Slideshow Visitors: “Where’s what I’m looking for?”
- 16. Message Match With Dynamic Slideshow Solution 1: This isn’t chess. Kill the squares.
- 17. Message Match With Dynamic Slideshow Solution 2: Use previews and captions. Visitors: “Oh, slide #3 has it”
- 18. Message Match With Dynamic Slideshow Solution 3: Skip to the relevant slide Visitors: “Just what I wanted!”
- 19. Summary SEOROI.com/downloads/pubcon-2010 to download ppt and notes • Come get a free pair of insoles Please also offer me constructive criticism: Live @GabGoldenberg Gab@SEOROI.com
- 20. If you reeeeeeally wanted a pitch... Free advanced SEO book chapter book.SEOROI.com • CRO pay for performance % of increase in revenue • Travel & Sports Link Building Pay per link, not retainer Come say hi, give me constructive criticism: Live, @GabGoldenberg, Gab@SEOROI.com