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Private Cloud
                                           Forum

                                       22nd November 2011




Harbour MSP company confidential                      1
The Harbour MSP
   definition of Private Cloud Computing

   Its NOT just about technology.

   “ … series of sharing technologies,
   designs and operational processes
   that enable organisations to
   reduce cost, enhance reliability
   react to business change faster
   than traditional IT ever could …“




Harbour MSP company confidential           2
Today is about sharing 4 years experiences in Private Cloud

 Introductions and definitions

 Case Study One

 Australian engineering firm - needing a Private Cloud that is reliable and
 flexible

 Case Study Two

 SaaS provider – looking for a Private Cloud on which to place its own
 customers – so the Private Cloud must be agile, affordable and secure

 Case Study Three

 One of the world’s leading software and technology services companies,
 looking to design and sign off business case for private cloud in just 23 days!
Harbour MSP company confidential                                                   3
Cloud take up                Expected cloud
           TODAY                        take up



                 43%                      80+%
                 in 2011                      in 2016


  Australian IT departments that        Australian IT departments
   use a cloud service today       that expect to use a cloud service


Harbour MSP company confidential                                        4
Cloud models                     Cloud examples

Software                           Rent the
as a                               software
service
“SaaS”

Platform                           Rent the
as a                               middleware
service
“PaaS”

Infrastructure                     Rent the            Public           Hybrid         Private
as a service                       IT infrastructure
                                                       Completely      Mix of shared   Completely
“IaaS”                                                   shared        & dedicated      dedicated




Harbour MSP company confidential                                                                 5
Its not just about the technology


      Enablers                      Delivering


        Technologies                Reliability


        Design techniques           Security

        Operational processes       Agility

        Governance                  Affordability

        Commercial practices        Flexibility



Harbour MSP company confidential                    6
What’s the right type of Cloud for your organisation?

   Reliability                     Private
                                   Public    Least   Most


   Security                        Private
                                             Least   Most
                                   Public

   Agility                         Private
                                             Least   Most
                                   Public

   Affordability                   Private
                                   Public
                                             Least   Most


   Flexibility                     Private
                                             Least   Most
                                   Public


Harbour MSP company confidential                            7
What’s the right type
  of Cloud for you?




Harbour MSP company confidential   8
case study 1

   CASE STUDY ONE -
   A Private Cloud for a major engineering firm

   CLIENT: a major engineering firm

   SITUATION:
   Rollout of Oracle eBusiness

   SOLUTION:
   Private Cloud environment from
   Harbour MSP

   BENEFITS:
   Private Cloud: Reliability and Flexibility




Harbour MSP company confidential                           9
case study 1

Reliability is everything on a 6-figure per day at-risk project


 Project drivers                   Internal team ?              Managed Service/Outsource ?

 Design                            Highly capable generalists   Specialists

 Build                             Best efforts                 SLA - backed

 Operate

 • Incident resolution             Best efforts                 60 minute

 • Indian operating hrs            Bus. hrs: 8am – 6pm          24 hrs x 365
 • SLA                             Best efforts                 SLA - backed

 Development costs                 Cost drivers                 Cost drivers

 •$10’s of mill                    • Incremental FTE 24x7       • Fixed cost <$1.0m p.a.
 •$6-figures per day               • Uncapped                   • Capped incident costs



Harbour MSP company confidential                                                           10
case study 1

                     Flexibility is vital in a complex business environment


                                                                                151      151            151    151



                                                                                            Future
Virtual machine capacity




                                                                         101



                                                                    77   77     77        77            77


                                                        59                             Original plan            61



                                                                    43
                                                         28


                                                                Actual
                                       16



                                       Jan              April     June   Oct    Jan     April          June   Oct
                                       2011             2011      2011   2011   2012    2012           2012   2012

                     Harbour MSP company confidential                                                           11
case study 2

   CASE STUDY TWO

   CLIENT: Global SaaS provider

   SITUATION:
   First deployment of on-demand private
   cloud outside the its USA operations.


   SOLUTION:
   Harbour MSP Private Cloud


   BENEFITS:
   Private Cloud: Reliability and Flexibility


Harbour MSP company confidential                          12
A common services architecture to minimise cost
and shorten delivery
                                   Tenant 1   Tenant 2   Tenant N

Connectivity
 resources


   Network
  resources


  Compute
  resources


   Storage
  resources


   Back-up
  resources

Harbour MSP company confidential                                    13
case study 2
Minimising cost and speeding up delivery for multiple tenants
                             Tenant 1                 Tenant 2                 Tenant 3              Tenant N

                        1
Connectivity                              Multi-carrier                  DR WAN
 resources                                 internet


   Network             2                   Firewall       VPN head end             Load-balancing        SSL
  resources


                       3     Configure          Dedicated compute per tenant
  Compute
  resources                  Patching
                             Anti-virus

                       4
   Storage                                 High IO               Replication          Online back up
  resources                                  disk

                       5
   Back-up                                  Tape      De-dupe        Encryption           Off-site    Recover
  resources

Harbour MSP company confidential                                                                                14
case study 2
Managing complexity drives standards and governance

  2008                                    2011
  First time a Data Centre/Cloud          Design standards
  provision was outsourced
  Significant changes for all teams
                                          ITIL process standards and
                                          governance service interface
  Controlling change when its easy
  to change                               Specialisation, expertise and role
  Increasing complexity of trouble        standards
  shooting
                                          Security standards
  Mission critical customer
  environments
  Capacity: New tenant per 6 – 9 months   Capacity: New tenant per months
  Delivery: 3 month per tenant            Delivery: 2 to 3 week run up
                                          Availability: > 99.999% to date

Harbour MSP company confidential                                               15
case study 2
Managing the security and compliance monster

                                   Key learnings


              Application          Be very clear on what you are compliant to and to what extent


               Database
                                   Focus on your core capabilities – avoid the temptation to push
                                   resources where they are not specialists
               Operating
                system
                                   Invest the time in understanding the required controls and how they
                Network            apply to your business … they look harder than they are


                   WAN             Invest in systems and processes that are not reliant on individuals
                                   retaining information

                Internet
                                   Remember your auditor is human … make it easy for them to pass
                                   your environment
                Physical

Harbour MSP company confidential                                                                         16
case study 3

   CASE STUDY THREE

   CLIENT: One of the world’s leading
   software and technology services
   companies,

   SITUATION:
   Asian product launch

   SOLUTION:
   Design and business case sign off in just
   23 days!

   PRIVATE CLOUD BENEFITS:
   Agility and Affordability


Harbour MSP company confidential                         17
case study 3
    Get YOUR Private Cloud environment up and
   running in just 4 steps …




            STEP                     STEP        STEP          STEP
              1                        2           3             4



        Define the                 Define the   What sort    Migration
        starting                   service      of Private   plan
        point                      levels       Cloud
        inventory                               am I ?



Harbour MSP company confidential                                          18
How do you want to charge your                     STEP
                                                  business units ?                      1




  Traditional inventory            Resource based pricing …. and a forward price

 Sum of                            Virtual machine profiles        PRICE TODAY
 • Internet capacity               • Virtual 1    4GB – 1vCore     $opex/machine
                                                                                   CHARGABLE to
 • Telecoms links                  • Virtual 2    8GB – 1vCore     $opex/machine   Business UNITS
 • Ethernet switches               • Virtual 3    8GB – 2vCore     $opex/machine
 • Firewalls                       • Virtual 4    16GB – 1vCore    $opex/machine
 • Load-balancers                  • Virtual 5    16GB – 1vCore    $opex/machine
 • Intrusion prevention            • Virtual 6    32GB – 12vCore   $opex/machine
 • Web servers                     Physical machine profile
 • Application servers             • Physical 1  8GB – 8Core       $opex/machine
 • Data base servers               • Physical 2  48GB – 12Core     $opex/machine
 • Hypervisors                     • Physical 3  128GB – 32Core    $opex/machine   FUTURE PRICE
 • Fibre switches
 • Storage appliance                                                               Locked in volume
                                   Storage and back up
 • Tape back-ups                                                                   discount price
                                   • Storage 1   fast disk         $/TB
 • Colocation racks
                                   • Backup 1    tape              $/TB
                                   • Backup 2    disk              $/TB


Harbour MSP company confidential                                                              19
What does your business expect   STEP
                                                        from you?     2




Harbour MSP company confidential                                           20
How do you want to operate ?              STEP
                                               Bring your own? or lease from us ?              3
   Where                           needed help.

     Own your own equipment                                             Lease a utility service
  Fully              Partial                                                     Partial      Fully
                                   Break fix                      Break fix
 managed            managed                                                     managed      managed

                                                   Connectivity
                                                    resources                                 
                                                     Network
                                                    resources                                 
                                                    Middleware
                                                    resources                                 
                                                    Compute
                                                    resources                                 
                                                     Storage
                                                    resources                                 
                                                     Back up
                                                    resources                                 
Harbour MSP company confidential                                                                    21
How do you want to operate ?              STEP
                                                 Bring your own? or lease from us ?              3

Where                              needed help.
     Own your own equipment                                               Lease a utility service
  Fully              Partial                                                       Partial      Fully
                                     Break fix                      Break fix
 managed            managed                                                       managed      managed

                                                     Connectivity
                                                      resources


                                                       Network
                                                      resources                                     
                                                      Middleware
                                                      resources


                                                      Compute
                                                      resources                                 
                                                       Storage
                                                      resources                                 
                                                       Back up
                                                      resources
                                                                                                
Harbour MSP company confidential                                                                        22
How do you want to operate ?                 STEP
                                         Bring your own? or lease from us ?                 3

   Where                           needed help.

     Own your own equipment                                          Lease a utility service
  Fully              Partial                                                  Partial      Fully
                                    Break fix                  Break fix
 managed            managed                                                  managed      managed

                                                Connectivity
                                                 resources      
                                                  Network
                                                 resources                                 
                                                Middleware
                                                resources


                                                 Compute
                                                resources


                                                  Storage
                                                 resources                                 
                                                  Back up
                                                 resources                                 
Harbour MSP company confidential                                                                 23
How do you want to operate ?                 STEP
                                        Bring your own? or lease from us ?                 3

Where another example needed help.

     Own your own equipment                                         Lease a utility service
  Fully              Partial                                                 Partial      Fully
                                   Break fix                  Break fix
 managed            managed                                                 managed      managed

                                               Connectivity
                                                resources      
                                                 Network
                                               resources


                                               Middleware
                                               resources


                                                Compute
                                               resources


                                                 Storage
                                                resources                                 
                                                 Back up
                                                resources                                 
Harbour MSP company confidential                                                                24
How do you want to migrate?   STEP
                                                                   4




Harbour MSP company confidential                                        25
Conclusion                                                              STEP
                                                                             5

    STEP 5 is to get to the detail.

    Harbour MSP can help.

    In our experience the very best way to do this is for us to run a 2-
    hour workshop.

    Get your best people and our best people in a room with a
    whiteboard and our planning templates.

    The key deliverable being a roadmap document
    defining, specifying and pricing your optimal Private Cloud
    infrastructure.


Harbour MSP company confidential                                                  26
THANK YOU




Harbour MSP company confidential               27

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Private Cloud - Harbour MSP

  • 1. Private Cloud Forum 22nd November 2011 Harbour MSP company confidential 1
  • 2. The Harbour MSP definition of Private Cloud Computing Its NOT just about technology. “ … series of sharing technologies, designs and operational processes that enable organisations to reduce cost, enhance reliability react to business change faster than traditional IT ever could …“ Harbour MSP company confidential 2
  • 3. Today is about sharing 4 years experiences in Private Cloud Introductions and definitions Case Study One Australian engineering firm - needing a Private Cloud that is reliable and flexible Case Study Two SaaS provider – looking for a Private Cloud on which to place its own customers – so the Private Cloud must be agile, affordable and secure Case Study Three One of the world’s leading software and technology services companies, looking to design and sign off business case for private cloud in just 23 days! Harbour MSP company confidential 3
  • 4. Cloud take up Expected cloud TODAY take up 43% 80+% in 2011 in 2016 Australian IT departments that Australian IT departments use a cloud service today that expect to use a cloud service Harbour MSP company confidential 4
  • 5. Cloud models Cloud examples Software Rent the as a software service “SaaS” Platform Rent the as a middleware service “PaaS” Infrastructure Rent the Public Hybrid Private as a service IT infrastructure Completely Mix of shared Completely “IaaS” shared & dedicated dedicated Harbour MSP company confidential 5
  • 6. Its not just about the technology Enablers Delivering Technologies Reliability Design techniques Security Operational processes Agility Governance Affordability Commercial practices Flexibility Harbour MSP company confidential 6
  • 7. What’s the right type of Cloud for your organisation? Reliability Private Public Least Most Security Private Least Most Public Agility Private Least Most Public Affordability Private Public Least Most Flexibility Private Least Most Public Harbour MSP company confidential 7
  • 8. What’s the right type of Cloud for you? Harbour MSP company confidential 8
  • 9. case study 1 CASE STUDY ONE - A Private Cloud for a major engineering firm CLIENT: a major engineering firm SITUATION: Rollout of Oracle eBusiness SOLUTION: Private Cloud environment from Harbour MSP BENEFITS: Private Cloud: Reliability and Flexibility Harbour MSP company confidential 9
  • 10. case study 1 Reliability is everything on a 6-figure per day at-risk project Project drivers Internal team ? Managed Service/Outsource ? Design Highly capable generalists Specialists Build Best efforts SLA - backed Operate • Incident resolution Best efforts 60 minute • Indian operating hrs Bus. hrs: 8am – 6pm 24 hrs x 365 • SLA Best efforts SLA - backed Development costs Cost drivers Cost drivers •$10’s of mill • Incremental FTE 24x7 • Fixed cost <$1.0m p.a. •$6-figures per day • Uncapped • Capped incident costs Harbour MSP company confidential 10
  • 11. case study 1 Flexibility is vital in a complex business environment 151 151 151 151 Future Virtual machine capacity 101 77 77 77 77 77 59 Original plan 61 43 28 Actual 16 Jan April June Oct Jan April June Oct 2011 2011 2011 2011 2012 2012 2012 2012 Harbour MSP company confidential 11
  • 12. case study 2 CASE STUDY TWO CLIENT: Global SaaS provider SITUATION: First deployment of on-demand private cloud outside the its USA operations. SOLUTION: Harbour MSP Private Cloud BENEFITS: Private Cloud: Reliability and Flexibility Harbour MSP company confidential 12
  • 13. A common services architecture to minimise cost and shorten delivery Tenant 1 Tenant 2 Tenant N Connectivity resources Network resources Compute resources Storage resources Back-up resources Harbour MSP company confidential 13
  • 14. case study 2 Minimising cost and speeding up delivery for multiple tenants Tenant 1 Tenant 2 Tenant 3 Tenant N 1 Connectivity Multi-carrier DR WAN resources internet Network 2 Firewall VPN head end Load-balancing SSL resources 3 Configure Dedicated compute per tenant Compute resources Patching Anti-virus 4 Storage High IO Replication Online back up resources disk 5 Back-up Tape De-dupe Encryption Off-site Recover resources Harbour MSP company confidential 14
  • 15. case study 2 Managing complexity drives standards and governance 2008 2011 First time a Data Centre/Cloud Design standards provision was outsourced Significant changes for all teams ITIL process standards and governance service interface Controlling change when its easy to change Specialisation, expertise and role Increasing complexity of trouble standards shooting Security standards Mission critical customer environments Capacity: New tenant per 6 – 9 months Capacity: New tenant per months Delivery: 3 month per tenant Delivery: 2 to 3 week run up Availability: > 99.999% to date Harbour MSP company confidential 15
  • 16. case study 2 Managing the security and compliance monster Key learnings Application Be very clear on what you are compliant to and to what extent Database Focus on your core capabilities – avoid the temptation to push resources where they are not specialists Operating system Invest the time in understanding the required controls and how they Network apply to your business … they look harder than they are WAN Invest in systems and processes that are not reliant on individuals retaining information Internet Remember your auditor is human … make it easy for them to pass your environment Physical Harbour MSP company confidential 16
  • 17. case study 3 CASE STUDY THREE CLIENT: One of the world’s leading software and technology services companies, SITUATION: Asian product launch SOLUTION: Design and business case sign off in just 23 days! PRIVATE CLOUD BENEFITS: Agility and Affordability Harbour MSP company confidential 17
  • 18. case study 3 Get YOUR Private Cloud environment up and running in just 4 steps … STEP STEP STEP STEP 1 2 3 4 Define the Define the What sort Migration starting service of Private plan point levels Cloud inventory am I ? Harbour MSP company confidential 18
  • 19. How do you want to charge your STEP business units ? 1 Traditional inventory Resource based pricing …. and a forward price Sum of Virtual machine profiles PRICE TODAY • Internet capacity • Virtual 1 4GB – 1vCore $opex/machine CHARGABLE to • Telecoms links • Virtual 2 8GB – 1vCore $opex/machine Business UNITS • Ethernet switches • Virtual 3 8GB – 2vCore $opex/machine • Firewalls • Virtual 4 16GB – 1vCore $opex/machine • Load-balancers • Virtual 5 16GB – 1vCore $opex/machine • Intrusion prevention • Virtual 6 32GB – 12vCore $opex/machine • Web servers Physical machine profile • Application servers • Physical 1 8GB – 8Core $opex/machine • Data base servers • Physical 2 48GB – 12Core $opex/machine • Hypervisors • Physical 3 128GB – 32Core $opex/machine FUTURE PRICE • Fibre switches • Storage appliance Locked in volume Storage and back up • Tape back-ups discount price • Storage 1 fast disk $/TB • Colocation racks • Backup 1 tape $/TB • Backup 2 disk $/TB Harbour MSP company confidential 19
  • 20. What does your business expect STEP from you? 2 Harbour MSP company confidential 20
  • 21. How do you want to operate ? STEP Bring your own? or lease from us ? 3 Where needed help. Own your own equipment Lease a utility service Fully Partial Partial Fully Break fix Break fix managed managed managed managed Connectivity resources  Network resources  Middleware resources  Compute resources  Storage resources  Back up resources  Harbour MSP company confidential 21
  • 22. How do you want to operate ? STEP Bring your own? or lease from us ? 3 Where needed help. Own your own equipment Lease a utility service Fully Partial Partial Fully Break fix Break fix managed managed managed managed Connectivity resources Network resources  Middleware resources Compute resources  Storage resources  Back up resources  Harbour MSP company confidential 22
  • 23. How do you want to operate ? STEP Bring your own? or lease from us ? 3 Where needed help. Own your own equipment Lease a utility service Fully Partial Partial Fully Break fix Break fix managed managed managed managed Connectivity resources  Network resources  Middleware resources Compute  resources Storage resources  Back up resources  Harbour MSP company confidential 23
  • 24. How do you want to operate ? STEP Bring your own? or lease from us ? 3 Where another example needed help. Own your own equipment Lease a utility service Fully Partial Partial Fully Break fix Break fix managed managed managed managed Connectivity resources  Network  resources Middleware resources Compute  resources Storage resources  Back up resources  Harbour MSP company confidential 24
  • 25. How do you want to migrate? STEP 4 Harbour MSP company confidential 25
  • 26. Conclusion STEP 5 STEP 5 is to get to the detail. Harbour MSP can help. In our experience the very best way to do this is for us to run a 2- hour workshop. Get your best people and our best people in a room with a whiteboard and our planning templates. The key deliverable being a roadmap document defining, specifying and pricing your optimal Private Cloud infrastructure. Harbour MSP company confidential 26
  • 27. THANK YOU Harbour MSP company confidential 27

Hinweis der Redaktion

  1. We agree on the models but, we’re not so convinced with Industry focus on just the technology. We believe that Private cloud is a combination of technologies, design and operational processes, governance and commercial practicesthat when used togetherEnable organisations to enhance reliability and security, reduce cost and be more agile so they can react to business change faster than traditional IT ever couldThe rational for this is that while server virtualisation as a technology has attribute improve reliability, reliability is only improved if you have the operational procedures and governance to go with the infrastructure.Similarly, server virtualisation enables fast provisioning which is only useful if you have a contract and operational processes that let you take advantage of that function … and in fact can negatively impact reliability if an environment is allowed to be changed without sensible processes and governance.
  2. We also believe that all organisations are different.Some organisation suite PRIVATE … some suit PUBLIC. By the way, we don’t have any religious beliefs that Public clouds are bad … its just something that we don’t do as a business.However, in discussions with enterprise customers, we find that organisations that go down the Private Cloud tend to want the highest levels of reliability and security … from a security perspective they have often have compliance requirementswith improved agility and affordability and theConversely organisations that go down the Public path are looking for good levels of reliability and security but cost reduction or agility requirement over-ride reliability and security.But the most important factor is that PRIVATE TYPE organisations want FLEXIBILITY to design, build and operate the environment to their requirements in their own way.
  3. CASE STUDY ONE)- “The Client” is a leading engineering projects firm, with global capability in strategic consulting, engineering and project delivery. - Operates in 3 major regions - Asia Pacific, the Americas and EMEA - 6,500 people in 40 offices - The project was to consolidate 100+ disparate applications under the Oracle E-business suite of applications. The platform comprising some 100 Virtual machines and 30 plus Terra Bytes of storage was required to take them through 15 months of development and into a globally available production ready platform. - The challenge was to create an environment which was available 24x7, could easily scale up and down to meet varying demands of a complex development project and met approved budgets.
  4. Environment uptime was paramount. Downtime would result in substantial losses - up to 6 figures per day in lost productivity and would compromise the timelines for project completion. The entire development cost on a project like this was estimated at over $30million.  If we step back for a moment, there is a decision point here for “The Client” – and they need to decide: “Do we execute in-house ? or do we oustource??”. It’s a good question …. Enterprise IT departments are very good [pretty much anybody can build and operate these things] but when it comes to an in-house team compared to outsourced – our experience shows that: In-house team’s suffer a lack of focus: The risk of delay and/or failure with an in house team is high. They simply cannot build the infrastructure as quickly due to a lack of focus. In this example, Harbour had just a 5-week build time for “The Client”; which got us up and running very quickly.Limited hours for implementation: The in-house team will provide limited hours of coverage; its “best efforts” and it is difficult to impose SLA’s – the in-house team will try their hardest, but can seldom guarantee an outcome. In an outsourced environment, you are “guaranteeing an outcome”. Limited hours for Incident management: business hours vs. 24/7 coverage. High risk of budget blow outs: Cap your risk; the hosting bill is such a small portion of the whole project – don’t risk the cost of delay or cost of downtime.
  5. This slide demonstrates the flexibility of the private cloud infrastructure over time.“The Client” requested a varying capacity over the term of the project – at any point they could “go on hold” [or indeed scale up ...!] They did not want to spend at a high burn rate, especially at the beginning. Indeed, large environments were switched on and off as the project ebbed and flowed.We clearly understood the need for FLEXIBILITY and they only wanted to pay for only what they used …Over time, we found that we could actually predict what “The Client”’s capacity requirements would be .. which helped understand the ebbs and flows better too.Affordability:Near-second response times at a fixed monthly cost ? If something went wrong, “The Client” is guaranteed that someone will be attending to the issue. 3 people were pinged on their phone – all for a fixed monthly price; no effect on the payroll, no need to hire an expert in routers, unix to fix a problem etc. The cost of failure to “The Client” was $100k per day.They outsourced the ITIL setup and governance.  Reliability: The Harbour Service Delivery Team were pegged with delivering near second response times. “The Client” couldn’t get that level of responsiveness by doing it internally.
  6. They needed to put multiple tenants on … First thing we did was consider the design of the services – to create common serves where we could.Telecoms services Networking services Dedicated compute layerCommon storageCommon backupWe’re trying to leverage technical elements within the architecture n order to keep the costs down as much as possibleAt the same time meeting compliance and regulatory obligationsEconomies of scale. The COMMON Services Architecture supports multiple apps – Its all done through a cookie cutter approach – with consideration given to each application during the build cycle.WE have built – for The Client – a platform onto which they can quickly get a new client into existence.To do this without the existence of the platform would take 5-6 months .. we can do these things now in 4weeks – sometimes less. We now understand the The Client’s configuration governance and security issues better than they do !
  7. As a potted history, in 2008 we started with The Client - working through what was essentially a chaotic environment. There was so much complexity, we were drowning in it – much as the customer themselves were in their other DCs. Our only way to survive this was to create standards and procedures. Everything from standardising on hardware and software platforms; the tools and processes we re-use. There was no “blueprint” for us to follow. We needed to get the client to re-think what they had forgotten. We’ve created our own design standards and disciplines.  From carnage to professionally documented, well managed modular and structured architecture. Can’t do both –building and managing infrastructure AND maintaining applications as well.  We’ve stopped clients wrecking their own environs because we’ve seen others do it .. [we have experience and grey hair] Develop operational scripts … as much automation as possible Professional Release Management – it’s all about managing RISK. Governance and the service interface does give us a common view.  Typically – there’s a lot of protectionism – lots of conflicts of interests internally. But what polarises us is that we have a contract with SLAs.  We’ve come from chaos to specialism  Generalist vs Specialist – we have the experience due to the economies of scale. Controlling change when it’s too easy to make changes – the SAN database and project governance Managing security and compliance – managing the locking down of systems and processesSTATS:In 2008 - New client every4-5 monthsIn 2011 – Our forecast shows that we can cope with two per month. DELIVERY TIME:In 2008 – took 12 weeksIn 2011 – takes 2 weeks UPTIME:100%
  8. Case Study Three)CASE STUDY 3 is transaction processing provider for the Financial services, Insurance and Government sectorsCASE STUDY 3 is in the process of launching in the Asian market and needed to get a design, price-point and performance that would meet their business case needs and they needed to do it quickly.What’s interesting about this case is that the design and costing process took 23 day from receipt of RFP to a price being agreed. 
  9. What we want to do is take you a 4 prof practical design steps including some of the things that CASE STUDY 3 and other organisations If you’re interested in Private Cloud, you can follow these design steps Step 1 - Define your starting point – what is your presentinventoryStep 2 - Traditional system design – what are your availability, recovery, capacity requirementsStep 3 - what sort of private cloud How much sharing do you want – what assets can be shared   How much do you want to do yourself … how much do you want to outsource – leads in to our selective outsource story  How do you want to consume services – leads in to our flexible pricing and billing on a per resource basis and opex vs. capexStep 4 - How do you want to migrate?
  10. BUSINESS FRIENDLY PRICING - CASE STUDY 3 wanted pricing that could be understood by the rest of the business and charged back to the business and in CASE STUDY 3 case their customers.Traditionally, design and costing is undertaken as a inventory or bill of materials which doesn’t really mean much to anyone outside of the design team.RESOURCE INVENTORY - The approach CASE STUDY 3 and many organisations that we meet are taking is to develop an inventory of requirements at a resource level … or what does the application need?In the CASE STUDY 3 example, they had 6 standard virtual machine profiles, 3 physical machine profiles, 1 storage and 2 back up options. We provided a price per unit includes all of the inputs – for example in virtual machine 1 includes an allocation of power, space, hardware, support for all of the networking and servers resources consumed by the virtual machine.FAST DESIGN - And because we use standard models to translate demand into a design … so that the design and cost phase is significantly quicker.FAST PRICING - So every time they deployed a new customer … or grew a customer, they don’t have to do a redesign … and pricing their service becomes very easy … similarly billing their customers is easy.FORWARD PRICING - Also, they can model what their future cost will be as they expand their platform … and can make forward pricing decisions to reach an economy of scale.
  11. CASE STUDY 3 was also very good at describing theirrequirements at a high level in terms off what were their business outcomes … and avoided defining This made it much faster to decode requirements and design solution using best practice.
  12. One thing that many of the customers comment of is that there is now more choice in terms of the financial structure and and support model you can get from CloudTraditionally, outsourcing was an all of nothing situation which really put a lot of organisation off. We find many organisations like to selectively outsource where it gives them an economic advantage or helps them to offer better support.Some of the options are:Financial – lease a cloud service … or own your own equipmentSupport – pick the support you want on a case by case basis from hardware break fix to partial management to full managementMix and match – can I mix a combination of ownership model and supportIf you look at case study 3 … they wanted:Financially – ability to onward charge their customersSupport – they need in theatre support so went for the fully managed support model
  13. Finally … that old bear of migrationThere are a number of very good tools available for migration subject to your circumstances …. If organisations have a good view on their requirements, we can usually find a migration approach that will work.