3. • Business communication is
communication that promotes a
product, service, marketing, or
organization; relays information
within a business; or functions as
an official statement from a
4. It is a process.
It is inevitable.
Communication could be intentional and
Communication is systematic.
A two-way traffic.
o Communication is a social process.
o A dynamic process.
o Continuous process.
o Communication involves interaction
o It is spiraling process.
o It is contextual.
o Needs proper understanding.
o Leads achievement of the organizational
o Dispels misunderstanding.
o It shares thoughts and ideas, which
o It is the life blood of the business.
8. The scope of communication
• Information Sharing :
• To transmit information from a source to target
individuals or groups.
• Information can be:
• - policies and rules
Changes and development in the organization.
Special rewards and awards.
Settlements with the union.
Major changes in the organization.
9. • Feedback :
• Give feedback to employees on their achievements
To the departments on their performance.
Higher management on the fulfillment of goals.
• Control :
• Information is transmitted to ensure that plans
are being carried out according to the original
design. Communication helps to ensuring such
10. • Problem-Solving :
• In many cases communication helps to
• Many meetings are held between the
management and the unions on some issues
to find solution.
• Alternative solutions may be held to solve a
problem and evolve a consensus.
11. • Influence :
• Information is power. One purpose of communication is
to influence people.
• Group Building :
• Communication helps in building relationships. If
communication breaks down the group may breakdown.
• Decision-Making :
• For arriving at a decision several kinds of
communication are needed
12. • Facilitating Change :
• Change can be brought about effectively by
• Gate Keeping :
• Communication helps to build linkages of
the organization with the outside world.