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What is Creativity? 
Creativity is defined as the tendency to generate or 
recognize ideas, alternatives, or possibilities...
Three reasons why people are 
motivated to be creative: 
• Need for novel, varied, and complex stimulation 
• Need to comm...
Social attitudes to creativity 
The various types of human societies limit or enhance the 
creativity of individuals and s...
The business innovation is now achieved with great 
attention to research and development, or may be 
developed by mere mo...
What is Innovation?
Everywhere you look, people are talking about 
innovation. There are conferences and gurus, 
workshops and webinars, apost...
To be called an INNOVATION, an idea must 
be replicable at an economical cost and must 
satisfy a specific need. 
Innovati...
Innovation is 
synonymous with 
risk-taking and 
organizations that 
create revolutionary 
products or 
technologies take ...
What is Design? 
= 
Beauty Solutions
Solutions ……. 
The goal of any design is to 
solveneeds in different situations 
Among those needs, designing covers 
how ...
Why with Beauty? 
It's the secret ingredient, invisible; which makes 
the product transcends beyond the functionality 
and...
Another elements that 
makes good design 
INTERACTIONS 
People Contents Personalization
DECISSIONS 
Simplicity – How its look 
Clarity – How to use 
Efficiency – How it is 
Freedom ETHIC 
Honesty 
Progress
ART 
Creativity 
Emotions 
Evocation
RESULTS
BUENOS AIRES 
City of Design 
Creative Industries 
Our mission is to position Buenos Aires as acreative 
city, contributin...
Audiovisual 
District 
Tech 
District 
Art District 
Design 
District 
Farmaceutical 
Area 
Logistic 
Area 
BUENOS AIRES C...
Thank you! 
Gastón Marando 
Deputy Director 
General Department of Creative Industries 
General Department of Foreign Trad...
Presentación internacionalización de diseño
Presentación internacionalización de diseño
Presentación internacionalización de diseño
Presentación internacionalización de diseño
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Presentación internacionalización de diseño

The CMD’s mission is to be the leading public advocate in the city of the economic and cultural importance of design. It financially and logistically supports and stimulates private and public initiatives related to design in the city. It assists local entrepreneurs in launching their ventures, coordinates interaction between designers, design managers, business executives, academics and policy makers and promotes the importance of design to the city’s economy.

One way that the CMD is working to draw attention to design as a tool of economic growth is the revitalization of the southern end of Barracas, by turning it into a design district. The Project Design District is still being formulated, but plans have focused on offering preferential loans, tax cuts, and subsidies for the restoration of buildings to design related companies that would install their offices or workshops in the area surrounding the CMD.

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Presentación internacionalización de diseño

  1. 1. What is Creativity? Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.
  2. 2. Three reasons why people are motivated to be creative: • Need for novel, varied, and complex stimulation • Need to communicate ideas and values • Need to solve problems
  3. 3. Social attitudes to creativity The various types of human societies limit or enhance the creativity of individuals and shape their identity Tradition and creativity are complementary parts of human invention, based on imagination, which are reflected forming identity traits. Creativity comes from the fantasy and imagination, freeing conformity and convention, to fill the gaps that the logical mind can not fill, of thoughts and ideas beyond reality, bringing the future every day.
  4. 4. The business innovation is now achieved with great attention to research and development, or may be developed by mere modifications in work practice, for exchange and combination of professional experience and in many other ways. In any case, documented and innovations are protected by patents or other intellectual property scheme.
  5. 5. What is Innovation?
  6. 6. Everywhere you look, people are talking about innovation. There are conferences and gurus, workshops and webinars, apostles and practitioners. But what is it, really?
  7. 7. To be called an INNOVATION, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers.
  8. 8. Innovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets. Imitators take less risk because they will start with an innovator's product and take a more effective approach.
  9. 9. What is Design? = Beauty Solutions
  10. 10. Solutions ……. The goal of any design is to solveneeds in different situations Among those needs, designing covers how it works inside and out. Situations = mean the context and support for: physical locations, equipment, clothing, paper,webs ... EVERYTHING
  11. 11. Why with Beauty? It's the secret ingredient, invisible; which makes the product transcends beyond the functionality and the user makes the pleasure of living the experience of use. Without beauty there is no design. Solutions are shaped. Functional forms, with certain criteria and logic. Beauty is a very aesthetic concept, subjective and cultural.
  12. 12. Another elements that makes good design INTERACTIONS People Contents Personalization
  13. 13. DECISSIONS Simplicity – How its look Clarity – How to use Efficiency – How it is Freedom ETHIC Honesty Progress
  14. 14. ART Creativity Emotions Evocation
  15. 15. RESULTS
  16. 16. BUENOS AIRES City of Design Creative Industries Our mission is to position Buenos Aires as acreative city, contributing to the generation of employment and value added production in the City.The objective is to support these industries in order to generate opportunities for access to international markets open to diversity of our productions.
  17. 17. Audiovisual District Tech District Art District Design District Farmaceutical Area Logistic Area BUENOS AIRES CITY
  18. 18. Thank you! Gastón Marando Deputy Director General Department of Creative Industries General Department of Foreign Trade City of Buenos Aires www.buenosaires.gob.ar/comercioexterior www.fidbsas.com www.facebook.com/creativasycomext www.twitter.com/creativasycomex

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The CMD’s mission is to be the leading public advocate in the city of the economic and cultural importance of design. It financially and logistically supports and stimulates private and public initiatives related to design in the city. It assists local entrepreneurs in launching their ventures, coordinates interaction between designers, design managers, business executives, academics and policy makers and promotes the importance of design to the city’s economy. One way that the CMD is working to draw attention to design as a tool of economic growth is the revitalization of the southern end of Barracas, by turning it into a design district. The Project Design District is still being formulated, but plans have focused on offering preferential loans, tax cuts, and subsidies for the restoration of buildings to design related companies that would install their offices or workshops in the area surrounding the CMD.

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