GF presentation - USA

Give life a chance
100% of funds raised are dedicated towards treatment of critically ill children

Our Mission
Our Vision Our Commitment
We provide financial
support for under-
privileged children in areas
of Heart, Cancer and
Thalassemia
The life of every child is
precious; no child should
die due to lack of funds
for medical treatment
100% of funds raised are
used towards treatment of
critically ill children as all
overhead costs are borne by
the founder trustees

JYOTI SAGAR
FOUNDER TRUSTEE, GENESIS FOUNDATION
Jyoti Sagar is the founder of a Corporate Commercial practice – J. Sagar
Associates (JSA), and K&S Partners - an Intellectual Property boutique
and a leading IP practice. Jyoti has pioneered a new paradigm in Indian
law firm organisations and management structures.
He is also Associate President with Society of Indian Law Firms and Past
President of Asian Patent Attorneys Association (Indian Group).
Jyoti is Founder Trustee of Genesis Foundation, along with being the
Chairman for Society for Urban Regeneration of Gurgaon. He also
supports Deepalaya, which engages in educating slum children in the
NCR. He is a member of the Governing Council of Common Cause, and
also serves on the Board of Governors for The Scindia School, Gwalior.
Trustees

PREMA SAGAR
FOUNDER TRUSTEE, GENESIS FOUNDATION
Prema Sagar is founder of Genesis Burson-Marsteller and the Vice Chair for
Burson-Marsteller Asia-Pacific, along with being a member of the Global
Leadership Team.
She is also Founder Trustee of Genesis Foundation that provides access to world-
class medical care for abandoned and underprivileged children facing life-
threatening ailments in the area of cancer, heart, thalassemia, organ failure and
extreme deformities. Prema is a trustee of the Zariya Foundation as well, a Swiss
non-profit that is spreading Mother Teresa’s message and is raising funds to
finance a motion picture based on her legacy.
Additionally, she is the Council Member for India of the International Public
Relations Association (IPRA); Founder President of the Public Relations
Consultants Association of India (PRCAI) and Founding Member of the Public
Affairs Forum of India (PAFI).
Trustees

AKASH
DHARMARAJ
Clinical psychologist
and psychotherapist
India
Advisory Board
BERJIS
DESAI
Senior Partner
J. Sagar Associates
India
RAGHAV
BAHL
Founder & Chairman
– Quintillion Media
India
ROLF
BLASER
CEO, Safilo Group
India
JACQUELINE
FRITSCHI-
CORNAZ
Actress/Producer
Switzerland

ANTTI ÖHRLING
COO Jolla/Sailfish,
Co-Founder & VP at
the Nordic Frugal
Innovation Society
London
Advisory Board
LARS-OLOF
LINDGREN
Chairman Saab
India, Former
Ambassador of
Sweden to India
Sweden
RITU
CHOPRA
Exec Dir, The PAR²A
Center, School of
Education & Human
Development,
University of
Colorado
USA
BOB
PICKARD
Principal, Signal
Leadership
Communication Inc.
Canada
ASHA
DIXIT
CEO & MD,
Money
Matters for
Expats Pte Ltd
Singapore

Situation Analysis
Many children die due to lack of awareness, timely
detection and appropriate medical intervention
Many children diagnosed with these conditions can
lead healthy lives if they are treated in a timely
manner
The Government of India spends less than 2% of its
GDP on healthcare
Children from underprivileged sections of the society
are more vulnerable

Situation Analysis
Many children die due to lack of awareness, timely
detection and appropriate medical intervention
Many children diagnosed with these conditions can
lead healthy lives if they are treated in a timely
manner
The Government of India spends less than 2% of its
GDP on healthcare
Health Indicators Ranks
India 6 at places ahead
of Pakistan and way
behind countries like
Sri Lanka (79), China
(92), even war-torn
Syria (117) and Iraq
(128).

Our Work
Identifying children who
are in need of urgent
medical attention and
work directly with their
families, doctors and
guardians
Building on relationships
with a network of doctors,
hospitals and
pharmaceutical companies,
committed to saving the
lives of critically ill under-
privileged children and
work with them to provide
medical support
Continue to build a
repository of valuable
information across areas
of health that we focus
on and work closely with
Heart, Cancer and
Thalassemia
Focusing on fund-raising
initiatives aimed at building a
community committed to
awareness, collaboration and
participation of individual
and institutional
stakeholders – through
events, CSR programmes,
donations and crowd
sourcing
HOPE
CARE
GIVE
LEARN

HOPE
102% increase in the
number of children
supported under our
HOPE programme in
FY 15-16
Targeting 500 children FY 16-17
The number of children
treated in the key areas of
Cardiac Disorder, Cancer and
Thalassemia doubled over
2014-15
36% CAGR increase in
children supported over
last five years
More Funds, More Children

Face to Face Meeting with doctors and patient
HOPE
Application for support from hospitals Referral from District Hospitals & GF website
Identification
GF evaluation criteria Scrutiny of documents
Screening and Due Diligence
Face to Face meeting with doctors and patient
Payment to Hospital + Discharge Summary and Receipts
Record Keeping
Process

HOPE
77%
The number of
children treated for
cardiac ailments
increased by
Since 2011, CAGR
growth of
Success rate of
treatment in CHD
kids supported
suffering from
Congenital Heart
Disease (CHD)
161%
over 2014-15
42%
in the number of
children
supported for
cardiac ailments
98.6%
Paediatric Cardiology

Care
Hospital Associations
• Max Super Speciality
• Indraprastha Apollo Hospital
• Fortis group of hospitals
• Dharamshila
• Jaypee Hospital
• Rajiv Gandhi Cancer Institute
& Research Centre
• Medanta, Gurgaon
• Artemis, Gurgaon
• Fortis Escorts
• Sir Gangaram Hospital
• Dr. Shroff Charity Eye Hospital
• AIIMS
• Kokila Dhirubhai Ambani
Hospital
• H.N Reliance Hospital
• Jupiter Hospital
• Tata Memorial Hospital
• Wadia Hospital
• SION Hospital • Frontier Life Line Hospital
• Madras Medical Mission
• Christian Medical college,
Vellore
• MIOT Hospital
• Amrita Hospital
• Narayana Health
• Fortis
• Tata Medical Centre
GOVERNMENT GOVERNMENT
CHARITABLE TRUST/HOSPITAL CHARITABLE TRUST/HOSPITAL
CHARITABLE TRUST/HOSPITAL
PRIVATE
PRIVATE
PRIVATEPRIVATE
DELHI/NCR MUMBAI CHENNAI KOLKATA
BANGALORE
COCHIN

Clinical Professor & Head, Pediatric
Cardiology, Amrita Institute of Medical
Sciences and Research Centre, Kochi
Care
Dr. R. Krishna
Kumar
Qualification:
MD, DM, FACC, FAHA
Dr. Kulbhushan
S. Dagar
Qualification:
MBBS, MS, M.Ch (CTVS)
Chief Surgeon & Director, Neonatal &
Congenital Heart Surgery, Max Super Specialty
Hospital, Saket, New Delhi
Heart Heart
Medical Board

Director, Pediatric Hematology,
Oncology and Bone Marrow
Transplantation, Institute for Child
Health, Sir Ganga Ram Hospital,
New Delhi
Care
Dr. Anupam Sachdeva
Dr Kulbhushan S
Dagar
Director, Pediatric Hemato-
Oncology & Bone Marrow
Transplant, The Medanta –
Medicity Hospital, Gurgaon
Dr. Satya Prakash Yadav
Senior Consultant Pediatrics Oncology
and Hematology, Thalassemia
Specialist, Indraprastha Apollo
Hospital, New Delhi
Dr. Amita Mahajan
Cancer
Cancer Cancer & Thalassimia
Medical Board

Head of Pediatrics and Thalassemia
Specialist, Sir Ganga Ram Hospital, New Delhi
Care
Dr V.K.
Khanna
Dr. Dharma
Chaudhary
Director, Bone Marrow Transplant, B L Kapur
Memorial Hospital, New Delhi
Thalessimia Thalessimia
Medical Board

Care
Amrita Institute of
Medical Sciences
Madras Medical
Mission
Jaypee Hospital,
Noida
Max Super Specialty Hospital,
New Delhi
Frontier Life Line
Hospital
H.N. Reliance
Foundation Hospital
Kokila Dhirubhai Ambani
Hospital
Jupiter Hospital
Dr. Krishna Kumar
Paediatric Cardiologist
Dr. K. Shivakumar
Dr. Rajesh Sharma
Paediatric Cardiac
Surgeon
Dr. K Dagar Paediatric
Cardiac Surgeon
Dr. Neeraj Awasthi
Dr. K.M. Cherian
Paediatric Cardiac
Surgeon
Dr. K. Shivaprakash
Paediatric Cardiac
Surgeon
Dr. Suresh Rao
Paediatric Cardiac
Surgeon
Dr. Snehal Kulkarni
Dr. Ashutosh Singh Paediatric Cardiac
Surgeon (trained under Dr. K.M
Cherian)
Dr. L Srinivas Rao Paediatric
Cardiologist (trained under Dr.
Krishna Kumar)
Doctors
Paediatric Cardiology

Care
Miot International
“The contribution made by
Genesis Foundation has helped
many of these underprivileged
children to have access to and
avial tertiary level healthcare of
world-class standards, which
would otherwise been
impossible.”
Dr. Robert Coelho M.S., M.Ch.,
Director and Chief Paediatric
Cardiac Surgeon
Miot Hospital, Chennai
Jupiter Hospital
“We are glad to be associated
with Genesis Foundation. We
highly appreciate the efforts and
deeds by your team in reaching
out to underprivileged children.
We are grateful and will look
forward to participate in any
capacity with this wonderful
organization to carry out more
number of cardiac procedures.”
Dr. Srinivas. L
Consultant Interventional
Sir H.N Reliance Foundation Hospital
“We have been collaborating with several NGO
and charitable organisations for treating children
with congenital heart diseases. I can emphatically
state that Genesis foundation has been one of
the most diligent organisations in this regard. Be
it swiftness in deciding to sponsoring a child/ the
effort that goes into realising their goals with
certain deadlines/the transparency with which
the organization functions, their actions have
been emulative and praiseworthy.”
Dr. Shivaprakash K
Head of Department, Paediatric Cardic Sciences
and Chief Paediatric and Congenital Heart
Surgeon
Doctor Testimonials

Give
CORPORATE
SOCIAL
RESPONSIBILITY
FUNDRAISING
EVENTS
DONATIONS

Give
Projects are
designed to make
CSR contribution
targeted and simple
to execute
Tailored to fund
complete treatment of
a specified number of
children suffering from
Cardiac Disorder,
Cancer or Thalassemia
End to end
implementation
support including
monitoring, impact
assessment and
reporting
Genesis Foundation
works as
implementation partner
with corporates to help
them meet their
CSR goals
OUR CSR Programs

Cost of Treatment
Retinoblastoma
$1,200 - 1,600
Solid tumor $1,500 - 4,600
Leukemia $3,000 - 7,700
Going up to $14,000
varies between
$2,300- 3,000
going up to
$4,600 - 7,700
$18,500 - 23,000
PAEDIATRIC CANCER CARDIAC DISORDER THALASSEMIA
Treatment cost
Treatment cost
Treatment cost
(In USD)

Winning Hearts designed
to support medical
treatment of specified
number of children
suffering from CD
ThalSupport
designed to support medical
treatment of specified
number of children
suffering from Thalassemia
PAEDIATRIC CANCER CARDIAC DISORDER THALASSEMIA
Cancer Concern designed to
support medical treatment
of specified number of
children suffering from
Cancer
eg. support of 25 cancer cases
(solid tumors) at an average
cost of $3,000
Total project cost
$ 77,000
eg. support of 50 cardiac
cases at an average cost
of $3,000
Total project cost
$154,000
eg. support of 10
Thalassemia cases (BMT) at
an average cost of $21,500
Total project cost
$216,000
CSR Programmes(In USD)

Other Ways of Giving
We make ‘Giving’ Participative and Fun! through events, collaborations and outreach
Involving HNIs, music lovers
and performers in our events
to make ‘giving’participative,
fun and effective
Power of 100
with corporate
organisations
Digital crowd-
funding campaigns
CSR
Partnerships
Individual
Donations
Funding campaigns
for US

Donor Testimonials
“Heart is always with the
kids. My association with
Genesis is due the core
purpose of humanity. I will
always be associated with
the cause.”
“GF is the only organization I
know that takes every rupee it
gets to support the cause
because the administrative
expenses are the promoters’
charity. It makes me feel like I
am taking the money directly to
the ones who need it more
than I do.”
“GF is into an important
critical-care area which
requires an evangelical zeal
and application. It works with
full transparency and
dedication. All the financial
support goes wholly and
directly into treatment.”
Rajeev BakshiHarit NagpalYM Deosthalee
Chairman and Managing Director
L&T Holdings
Managing Director & CEO,
Tata Sky Ltd.
Former Managing Director
Metro Cash & Carry

Our Supporters

$1 a Day for GF Kids
All it takes is - A Dollar a Day
Lets pledge to donate – it’s a
small price to pay for saving
a young life

Partner with Us
Under Schedule VII (i) of the Act
promoting healthcare is an area
eligible to receive CSR support
We fulfill all criteria laid out under Section 135 of
Companies Act 2013 for eligibility as implementation
partners for CSR
We have all essential requisite registrations
including FCRA, Section 12-A and Section
80-G registration
We command a high level of trust
and credibility amongst the
hospitals and doctors we work with
Donations through CAF & ICAN Charity are
tax exempt under IRC 501(3)
We maintain high levels of
transparency in our processes
There are very few non-profit organizations in the
healthcare sector in India that are dedicated to
supporting life threatening critical ailments for this
category of children
By partnering with GF you will fulfill a
significant need in the country

Our Dream
Health continues to be low
priority for the
Government. Super
specialty hospitals lacking.
Disease awareness issues
plague the tertiary
healthcare sector in India
leading to high child
mortality.
A Way of Life
Build a culture of ‘Giving’
through fundraising initiatives
aimed at mobilising a larger
and more varied community of
donors and supporters
Government support
To lead a campaign in
partnership with eminent
doctors and other NGOs from
India and abroad, to garner
larger government support in
tertiary healthcare.
Awareness
Organise medical camps in
partnership with hospitals and
other organisations in India to
spread awareness regarding
Cardiac Disorder, Cancer and
Thalassemia

Thank You
for your time

GF presentation - USA

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