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As consumer behaviors change, we see that trends more heavily focused on a local marketplace are driving how and where customers shop. A trademark of the informed consumer, patrons are increasingly interested in knowing both about the origins of their products, and the quality of customer care a company offers—something every brand must consider.
Seeing this change in their very own marketplace, Intermarché has sought to add clarity to their supermarkets by showcasing their carefully curated products in a uniquely state-of-the-art way. By turning towards modern innovations to find a lighting solution that meets their customers’ needs, the company has once again illuminated what consumers view as a quality shopping experience.