A portion of the deck created for Small Business Owner's presentation at the Waterloo Regional Small Business Centre

1. Facebook Business Page
Before you begin – What you
need to know.
1.
2.
3.
4.
5.
6.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62
Your goals
Your Audience
Your Vanity URL
Image Inventory
Content Inventory
Style and voice

2. Step 1 – Login and Get Started
You Can create your page without
having a personal profile, but it‟s not
recommended for a few reasons.
So your first step is, if you don‟t have
one, create a personal profile. This wiki
will show you how.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

3. Step 2 – Creating your Page
You‟re logged in and have
navigated to the Business
Page Builder, now what?
Review the categories
and determine which fits
your business best:
Click on a box and
browse the categories in
the drop down. Choose
yours.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

4. Categories
Categories are not as critical, so avoid
spending too much time debating for two
reasons.
1. You can change this at any time.
2. They‟ll still help within Graph Search
Do take a little time to review each
category. For storefronts, the Local Places
has the best impact, though you can‟t
display your web address in the visible
about section.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

5. Add your Company Name.
Having keywords in your Page
title can be a good idea
because the keywords help
your Page to come up in
Facebook search.
You have a limit of 70
characters for your Page name.
Unfortunately you can‟t use
fancy capitalization like
AptiSense, only capital is at the
beginning.
You can change your page
name, up to the point you
gather 200 fans.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

6. Setting up your About Section
 You have 200 Characters for
a short about us.
 Add your website
 Choose a unique web
address – normally your
company name. Try not to
stray too far from the correct
spelling. If not available, you
many need to get creative.
 Answer the questions – these
are mandatory
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

7. Add your Profile Picture
Your profile picture is
the image that will
appear as your avatar
in all posts, replies
and messages.
Choose wisely 
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

8. Add your Page to your Favorites
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

9. Create your first ad – or not
As part of your set up – you‟re
encouraged to create an ad to get
As
your name out.
It‟s not a bad idea, but I‟d recommend
building some content on your page
first, getting comfortable with how to
navigate and use your page
effectively, then invest in paid
advertising down the road.
You can skip this portion and move
on to starting to build your page.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

10. Welcome to your page – let’s get started
Your Admin Panel,
only you and your
admins can see this.
You can invite your
personal FB contacts
from here.
What the public sees.
Next step, up load
your Cover Photo –
851 pixels wide by
315 pixels high.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

11. Your Admin Panel
Where you‟ll see
activity on your
page; such as
„likes‟ and „shares‟
If a Fan messages
you, here is where
it will appear.
When you‟re ready to
advertise, here is
where you‟ll start
© 2013 Aptisense
Where you invite
you‟re personal
Facebook contacts
#wrsbrc
Presented by: @krcraft & @gdiver62

12. Share Something and build an audience
You‟ll find our page here. One of the
best ways to share your fan page is to
invite your personal friends and family
from Facebook and email those that you
have a personal relationship with and
the authorization to share with.
For example, the URL for AptiSense is
https://www.facebook.com/Aptisense
and you‟ll find our info there.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

13. Share a post with Facebook’s
native scheduler
You have three options to create a
post:
 Status
 Photo/Video or,
 Offer/Event.
Most of your work will be within
the status or photo. To add video
you‟ll need to have it on your hard
drive to upload. YouTube videos
are shared via the status.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

14. Schedule your Post
1. Write your own comments on the
post you are sharing
2. You can change the thumbnail
picture to one you like
better, choose FB provided or
upload your own
3. Change if you like the information
in the snippet Facebook creates
4. Schedule your post by using the
drop down menu – you can go out
quite a way.
5. Click “Schedule” and your post will
appear on your page at the
appointed time.
1
2
3
4
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62
5

15. See your post in the Activity Log
Your post is scheduled to
go at the time you‟ve
selected, what can you do
from here?
1. Wait until it‟s posted and
share through your
personal page
2. Schedule it for a
different time
3. Delete the post and
start over or replace it.
What you can‟t do is edit
what you‟ve written.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

16. Add or Change your Cover Photo
The sizing is
851 pixels
wide by 315
pixels high.
FB terms of
service notes
that the image
can have only
20% text.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

17. Edit your About Section
Your opportunity to add more
information about the page you
are building, for the benefit of your
audience.
You can:
 Add more web presences, blog
address, etc
 The information on the about
section, changes by category
so explore and fill in as much
as you can and are comfortable
with.
 Then edit your settings, you
can restrict who will see you
page by age, country, etc.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

18. Admin – Page Info
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

19. Admin – Settings/Permissions
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

20. Admin – Admin Roles
It is highly recommended that
you have a second person as
an Admin.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

21. Admin - More
For the creation of your tabs
there are native apps in
Facebook for your Twitter,
Pinterest, and YouTube feeds.
I‟d recommend looking at third
party apps like ShortStack,
TabSite and Allure as well to
add more punch and power.
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

22. Congratulations – your set up and ready
Use your keywords to help
you get found in Facebook‟s
native Graph Search and in
return in SERP‟s for your
category .
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62

23. Resources
Facebook‟s: How to Create a Business Page - https://www.facebook.com/business/build
HubSpots: Create a Facebook Business Page in 5 Easy Steps: http://bit.ly/18jBbkp
© 2013 Aptisense
#wrsbrc
Presented by: @krcraft & @gdiver62