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SEO Training
Everything You Need to Know About SEO
What is SEO?

• Search engine optimization

• Keywords

• On-site

• Off-site
Keywords

•   Name of the game
•   Get found
•   Words association
•   Be specific
•   Choose wisely
•   Not set in stone
•   “And” & “For” ignored
•   Live consulting
On-Site SEO

• Tools



• Terminology & Implementation
On-Site Tools




http://adwords.google.com
Google AdWords


• Keywords tool
  • Options and filters
  • Local monthly searches
  • Global monthly searches
  • Competition
  • Additional keyword ideas
  • Free
  • Ongoing training materials and classes
Options and Filters

Locations and Languages
Options and Filters
Device used for searching
Local Monthly Searches
Global Monthly Searches
Competition
Additional Keyword Ideas
On-Site SEO Terminology &
                          Implementation

•   Title tag
•   Meta description tag
•   Meta keyword tag
•   Alt tag
•   Anchor tag


• CONTENT
• Optimize posts suggested daily
Title Tag

• Title of entire website
   • Title of each page
• First set of words and name of website
• No more than 60, 7 words or less
• Must include main keywords
Meta Description Tag

•   Page description
•   Two to three sentences
•   Contains keywords
•   Clear call to action
•   Increase click-through-rate
Meta Keywords Tag

•   All keywords
•   Lists are ok, grammar not important
•   Not visible to consumers
•   Placed in page content
•   Beware of stuffing
    • Google does not look for meta keywords tag
Alt Tag

• Addition to images
• In the code but consumers can see
• Should be descriptive but contain Keywords
Anchor Tag

•   Also known as the code used for links
•   All links can have a title
•   Should have keywords
•   Link titles are indexed by search engines
CONTENT

• Content is KING & should contain all keywords
• Header hierarchy
  • Include one main and at least one secondary
    header per page
• Each page should have at least 250 words
• Should be towards the top of the page
• SEO/Social audits
Header Hierarchy
Example
Off-Site SEO

• Terminology & Implementation



• Tools
Off-Site SEO Terminology &
                             Implementation

• Page rank

• Directory scrubbing/submission

• Link building

• Social media
PageRank

• A Google ranking

• Based on the number and quality of links to
  your site

• Score ranges from 0 to 10
Directory Scrubbing/Submission

• Making sure that directories    Top Ten Search Engine/Directories
  have your website and the
  correct information
• Submitting to directories
  that don’t have your site
• Not always free
• Best to be done by you for
  correct information
• Directory scrubbing for these
  10 sites
Link Building
• Build links from a related site to yours

• Find related sites and reach out

• Find related blogs and reach out

• Offer reciprocal links

• More links = More relevancy
Social Media

•   Profiles can help link building
•   Profiles can be keyword optimized
•   Help with profile optimization
•   Optimized posts relate your brand to keywords
•   Google now includes social in search results
•   Get people engaged & interested in your brand
Off-Site Tools

• Directory Submission services



• TucsonLikes
Directory Submission Services

• Can range into the thousands of dollars

• Can save time

• Information is not always correct

• Many directories are free to submit
TucsonLikes

•   Help with profile optimization
•   Directory scrubbing for top 10 sites
•   Optimize posts suggested daily
•   Live consulting
•   SEO/Social audits
•   Ongoing training materials and classes
•   Effortless social media SEO!
The End

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SEO Training Seminar

  • 1. SEO Training Everything You Need to Know About SEO
  • 2. What is SEO? • Search engine optimization • Keywords • On-site • Off-site
  • 3. Keywords • Name of the game • Get found • Words association • Be specific • Choose wisely • Not set in stone • “And” & “For” ignored • Live consulting
  • 4. On-Site SEO • Tools • Terminology & Implementation
  • 6. Google AdWords • Keywords tool • Options and filters • Local monthly searches • Global monthly searches • Competition • Additional keyword ideas • Free • Ongoing training materials and classes
  • 8. Options and Filters Device used for searching
  • 13. On-Site SEO Terminology & Implementation • Title tag • Meta description tag • Meta keyword tag • Alt tag • Anchor tag • CONTENT • Optimize posts suggested daily
  • 14. Title Tag • Title of entire website • Title of each page • First set of words and name of website • No more than 60, 7 words or less • Must include main keywords
  • 15. Meta Description Tag • Page description • Two to three sentences • Contains keywords • Clear call to action • Increase click-through-rate
  • 16. Meta Keywords Tag • All keywords • Lists are ok, grammar not important • Not visible to consumers • Placed in page content • Beware of stuffing • Google does not look for meta keywords tag
  • 17. Alt Tag • Addition to images • In the code but consumers can see • Should be descriptive but contain Keywords
  • 18. Anchor Tag • Also known as the code used for links • All links can have a title • Should have keywords • Link titles are indexed by search engines
  • 19. CONTENT • Content is KING & should contain all keywords • Header hierarchy • Include one main and at least one secondary header per page • Each page should have at least 250 words • Should be towards the top of the page • SEO/Social audits
  • 22. Off-Site SEO • Terminology & Implementation • Tools
  • 23. Off-Site SEO Terminology & Implementation • Page rank • Directory scrubbing/submission • Link building • Social media
  • 24. PageRank • A Google ranking • Based on the number and quality of links to your site • Score ranges from 0 to 10
  • 25. Directory Scrubbing/Submission • Making sure that directories Top Ten Search Engine/Directories have your website and the correct information • Submitting to directories that don’t have your site • Not always free • Best to be done by you for correct information • Directory scrubbing for these 10 sites
  • 26. Link Building • Build links from a related site to yours • Find related sites and reach out • Find related blogs and reach out • Offer reciprocal links • More links = More relevancy
  • 27. Social Media • Profiles can help link building • Profiles can be keyword optimized • Help with profile optimization • Optimized posts relate your brand to keywords • Google now includes social in search results • Get people engaged & interested in your brand
  • 28. Off-Site Tools • Directory Submission services • TucsonLikes
  • 29. Directory Submission Services • Can range into the thousands of dollars • Can save time • Information is not always correct • Many directories are free to submit
  • 30. TucsonLikes • Help with profile optimization • Directory scrubbing for top 10 sites • Optimize posts suggested daily • Live consulting • SEO/Social audits • Ongoing training materials and classes • Effortless social media SEO!

Hinweis der Redaktion

  1. Trish: Learn more about Yelp
  2. Trish to update Content portion of PPT
  3. Trish to edit as needed