2. What is SEO?
• Search engine optimization
• Keywords
• On-site
• Off-site
3. Keywords
• Name of the game
• Get found
• Words association
• Be specific
• Choose wisely
• Not set in stone
• “And” & “For” ignored
• Live consulting
13. On-Site SEO Terminology &
Implementation
• Title tag
• Meta description tag
• Meta keyword tag
• Alt tag
• Anchor tag
• CONTENT
• Optimize posts suggested daily
14. Title Tag
• Title of entire website
• Title of each page
• First set of words and name of website
• No more than 60, 7 words or less
• Must include main keywords
15. Meta Description Tag
• Page description
• Two to three sentences
• Contains keywords
• Clear call to action
• Increase click-through-rate
16. Meta Keywords Tag
• All keywords
• Lists are ok, grammar not important
• Not visible to consumers
• Placed in page content
• Beware of stuffing
• Google does not look for meta keywords tag
17. Alt Tag
• Addition to images
• In the code but consumers can see
• Should be descriptive but contain Keywords
18. Anchor Tag
• Also known as the code used for links
• All links can have a title
• Should have keywords
• Link titles are indexed by search engines
19. CONTENT
• Content is KING & should contain all keywords
• Header hierarchy
• Include one main and at least one secondary
header per page
• Each page should have at least 250 words
• Should be towards the top of the page
• SEO/Social audits
23. Off-Site SEO Terminology &
Implementation
• Page rank
• Directory scrubbing/submission
• Link building
• Social media
24. PageRank
• A Google ranking
• Based on the number and quality of links to
your site
• Score ranges from 0 to 10
25. Directory Scrubbing/Submission
• Making sure that directories Top Ten Search Engine/Directories
have your website and the
correct information
• Submitting to directories
that don’t have your site
• Not always free
• Best to be done by you for
correct information
• Directory scrubbing for these
10 sites
26. Link Building
• Build links from a related site to yours
• Find related sites and reach out
• Find related blogs and reach out
• Offer reciprocal links
• More links = More relevancy
27. Social Media
• Profiles can help link building
• Profiles can be keyword optimized
• Help with profile optimization
• Optimized posts relate your brand to keywords
• Google now includes social in search results
• Get people engaged & interested in your brand
29. Directory Submission Services
• Can range into the thousands of dollars
• Can save time
• Information is not always correct
• Many directories are free to submit
30. TucsonLikes
• Help with profile optimization
• Directory scrubbing for top 10 sites
• Optimize posts suggested daily
• Live consulting
• SEO/Social audits
• Ongoing training materials and classes
• Effortless social media SEO!