Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
HOW TO WRITE A
HIGHLY EFFECTIVE
ELEVATOR PITCH
STARTUP SECRETS
A pitch is your best argument
for why your company
deserves my attention
g3partners.asia
I might be a
potential
Investor,
Corporate
Partner, Hire,
Customer…
g3partners.asia
There is no PERFECT pitch format.
Understand your audience and adjust.
g3partners.asia
An elevator
pitch is...
It cannot include everything, so
don’t try
A brief introduction,
that should lead to a
deeper dial...
Use your elevator pitch to start
conversations...
>> Conferences & trade shows
>> Networking events
>> Meeting potential c...
You’ll use it 100 x more often than
your investor pitch. In fact, any time
you meet someone new is an
opportunity to use i...
Once you’ve developed it, share it
with your team so everyone is ‘singing
off the same hymn sheet’
g3partners.asia
But I need
a 5 Minute
Investor
Pitch!
The elevator pitch
distills your value
proposition to its
simplest form
Simple is al...
What to include
> Problem
> Solution
> Target Customers
> Business Model
> Achievements
> Call to Action g3partners.asia
What to include
Problem
Pitch an obvious and applicable
problem
g3partners.asia
What to include
Solution
What’s your solution?
More importantly, what’s the value of it?
g3partners.asia
What to include
Target Customers
Who will buy your product/service?
g3partners.asia
What to include
Business Model
How do you plan to make money?
Financial projections?
g3partners.asia
What to include
Achievements
What have you achieved so far?
g3partners.asia
What to include
Call to Action
What do you want me to do next?
g3partners.asia
Identifying the ‘Problem’
> If your company doesn’t solve a problem for someone, give up!
> The problem you’re solving mig...
Even more on the ‘Problem’
> Try to give your problem an emotional twist
> BIGGER is definitely better!!
> Explaining your...
What to include - Example
>> Problem - Startups struggle with cross-border marketing & PR, in English
>> Solution - We hel...
Elevator Pitch: Template 1
> “We solve [problem]
> by providing [advantage],
> to help [target]
> accomplish [target’s goa...
Elevator Pitch: Example 1
“We solve startups’ cross-border growth barriers
by providing marketing services that accomplish...
“My company, [company name], is developing
[product/service] to help [your target audience] [solve a
problem]. [secret sau...
“My company, BlueCoffee, is developing a small-scale, cost effective
coffee roaster to help independent coffee shops roast...
Now you’ve got the basics. Time to make it your own…
>> "My company develops mobile applications that businesses use to tr...
>> My company, [CONFIDENTIAL] helps enterprises reduce the time and cost of cloud
migration by 20 X.
>> Market data sugges...
Elevator Pitch Tips
>> Make me care
To attract and retain attention (even for 30 seconds), it really comes down to answering
this question… Wh...
>> Keep it simple
If you’re meeting someone for the first time they know nothing about you and
may not know very much abou...
You did this pitch for a reason right?
>> Clearly state your goals at the end, whether you’re raising
money, trying to win...
Should I use the same format each time?
>> Of course not! You will need to adjust your content, flow and
delivery based on...
Who are we?
G3 Partners is a marketing and communications
agency that only works with startups and growth
stage tech businesses that a...
ABOUT THE AUTHORS
Nathan Millard
CEO & Founder | G3 Partners
nathan@g3partners.asia
Nathan is G3 Partners’ CEO and has ove...
ABOUT THE AUTHORS
Erik Cornelius
Co-founder | G3 Partners
erik@g3partners.asia
Erik is G3 Partners’ COO. He has more than ...
g3partners.asia
Did you find this
presentation useful?
Please share it!
Nächste SlideShare
Wird geladen in …5
×

How to Write a Highly Effective Elevator Pitch

1.949 Aufrufe

Veröffentlicht am

Write and deliver the perfect elevator pitch with this step-by-step guide. Your elevator pitch is your best argument for why your company deserves my attention. It's worth getting right.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
  • Discover a WEIRD trick I use to make over $3500 per month taking paid surveys online. read more... ●●● http://ishbv.com/surveys6/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Like to know how to take easy surveys and get huge checks - then you need to visit us now! Having so many paid surveys available to you all the time let you live the kind of life you want. learn more...♣♣♣ http://ishbv.com/surveys6/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

How to Write a Highly Effective Elevator Pitch

  1. 1. HOW TO WRITE A HIGHLY EFFECTIVE ELEVATOR PITCH STARTUP SECRETS
  2. 2. A pitch is your best argument for why your company deserves my attention g3partners.asia
  3. 3. I might be a potential Investor, Corporate Partner, Hire, Customer… g3partners.asia
  4. 4. There is no PERFECT pitch format. Understand your audience and adjust. g3partners.asia
  5. 5. An elevator pitch is... It cannot include everything, so don’t try A brief introduction, that should lead to a deeper dialogue about your company g3partners.asia
  6. 6. Use your elevator pitch to start conversations... >> Conferences & trade shows >> Networking events >> Meeting potential clients, investors, staff members >> Speaking to potential suppliers or partners g3partners.asia
  7. 7. You’ll use it 100 x more often than your investor pitch. In fact, any time you meet someone new is an opportunity to use it g3partners.asia
  8. 8. Once you’ve developed it, share it with your team so everyone is ‘singing off the same hymn sheet’ g3partners.asia
  9. 9. But I need a 5 Minute Investor Pitch! The elevator pitch distills your value proposition to its simplest form Simple is always good! Starting simple helps you stay focused when you move on to crafting your 5-minute pitch g3partners.asia
  10. 10. What to include > Problem > Solution > Target Customers > Business Model > Achievements > Call to Action g3partners.asia
  11. 11. What to include Problem Pitch an obvious and applicable problem g3partners.asia
  12. 12. What to include Solution What’s your solution? More importantly, what’s the value of it? g3partners.asia
  13. 13. What to include Target Customers Who will buy your product/service? g3partners.asia
  14. 14. What to include Business Model How do you plan to make money? Financial projections? g3partners.asia
  15. 15. What to include Achievements What have you achieved so far? g3partners.asia
  16. 16. What to include Call to Action What do you want me to do next? g3partners.asia
  17. 17. Identifying the ‘Problem’ > If your company doesn’t solve a problem for someone, give up! > The problem you’re solving might be: > Helping Kim Kardashian organise her party schedule > Saving infant lives in India Either way, YOU MUST SOLVE A PROBLEM FOR SOMEONE! g3partners.asia
  18. 18. Even more on the ‘Problem’ > Try to give your problem an emotional twist > BIGGER is definitely better!! > Explaining your problem as a story helps people engage more If your audience can’t relate to the problem you’re solving, forget it! g3partners.asia
  19. 19. What to include - Example >> Problem - Startups struggle with cross-border marketing & PR, in English >> Solution - We help startups raise funding, find customers and hire staff by designing winning marketing and PR strategies that we implement with our clients >> Target Customers - We work with tech startups in that are expanding internationally >> Business Model - We charge startup friendly fees on a modular or project basis and we’re on course to reach USD $1 million revenue in our second year >> Achievements - We’ve bootstrapped to a team of eight in 18 months and we’ve worked with some of the fastest growing startups in Asia >> Call to Action - Are you a startup seeking support with cross-border marketing or PR? g3partners.asia
  20. 20. Elevator Pitch: Template 1 > “We solve [problem] > by providing [advantage], > to help [target] > accomplish [target’s goal]. > We will make money by [business model] > to help target get [benefit]. > [Call to action].” g3partners.asia
  21. 21. Elevator Pitch: Example 1 “We solve startups’ cross-border growth barriers by providing marketing services that accomplish goals like raising investment or finding customers. We make money by charging clients for our services to help startups expand internationally more quickly. Are you at a startup that’s trying to expand internationally.” g3partners.asia
  22. 22. “My company, [company name], is developing [product/service] to help [your target audience] [solve a problem]. [secret sauce]. [Call to action]”. Elevator Pitch: Template 2 g3partners.asia
  23. 23. “My company, BlueCoffee, is developing a small-scale, cost effective coffee roaster to help independent coffee shops roast their own beans. We also purchase coffee beans direct from premium growers in Brazil and Kenya. We help our customers save money and improve the quality of their coffee and we provide growers guaranteed revenue and promote sustainability and accountability. Are you the owner of an independant coffee shop?” Elevator Pitch: Example 2 g3partners.asia
  24. 24. Now you’ve got the basics. Time to make it your own… >> "My company develops mobile applications that businesses use to train their staff remotely. This means that senior managers can spend time on other important tasks. >> "Unlike other similar companies, we visit each organization to find out exactly what people need. This means that, on average, 95 percent of our clients are happy with the first version of their app. >> "So, how does your organization handle the training of new people?" Elevator Pitch: Example 3 g3partners.asia
  25. 25. >> My company, [CONFIDENTIAL] helps enterprises reduce the time and cost of cloud migration by 20 X. >> Market data suggests that in 2016 around 7M servers will be moved from on-premises to cloud. That number is likely to increase by 250% year on year and our full suite of services are primed and ready to support. We charge on a per-migration basis and our fees are typically 1/20 the cost and 20X faster than traditional options. >> Global brands like HP, Microsoft and NEC love us and we’re working on a full US launch in Q3 2016. We’re looking for investment and distribution partners who can join our journey. Elevator Pitch: Example 4 g3partners.asia
  26. 26. Elevator Pitch Tips
  27. 27. >> Make me care To attract and retain attention (even for 30 seconds), it really comes down to answering this question… What can you do for me? >> Make me trust you Got some great achievements? Tell us about them. Achievements build trust and credibility! >> Make me want more Elevator pitches are conversation starters. Don’t pack in too much! g3partners.asia
  28. 28. >> Keep it simple If you’re meeting someone for the first time they know nothing about you and may not know very much about your industry… Keep it simple, or lose me >> Your tech doesn’t matter [Most] people care about solutions to problems, not patents or algorithms So tell me: How does your solution make my life better g3partners.asia
  29. 29. You did this pitch for a reason right? >> Clearly state your goals at the end, whether you’re raising money, trying to win an employee, corporate partner or a customer Or, position a follow-on question Don’t let them walk away g3partners.asia
  30. 30. Should I use the same format each time? >> Of course not! You will need to adjust your content, flow and delivery based on your goals and the audience you’re speaking to Learning a script will make sure you don’t miss important information Elevator Pitch Delivery g3partners.asia
  31. 31. Who are we?
  32. 32. G3 Partners is a marketing and communications agency that only works with startups and growth stage tech businesses that are expanding internationally. We’re NOT consultants, we’re practitioners and we’re equally comfortable developing strategies as we are executing them on behalf of our clients - In short, we don’t charge for reports, we charge for results! A few of the ways we can help: > Website content and marketing material (developing and updating content & design) > Social media management (new accounts, content creation & Ad campaigns) > Crowdfunding campaigns (planning, content, video, launch, management & wrap-up) > Media engagement (articles, press releases, thought leadership) > Content marketing (text, image & video) > Investment support (strategy planning, content preparation, investor outreach) MARKETING • PR • GROWTH for Startups in Asia and Beyond g3partners.asia execs@g3partners.asia
  33. 33. ABOUT THE AUTHORS Nathan Millard CEO & Founder | G3 Partners nathan@g3partners.asia Nathan is G3 Partners’ CEO and has over 10 years’ experience in supporting global communications for small and large businesses, primarily in Asia. Prior to founding G3 Partners, he was Korea’s most active writer about startups, in English. He is an official Global Communications mentor at Google Campus Seoul. g3partners.asia
  34. 34. ABOUT THE AUTHORS Erik Cornelius Co-founder | G3 Partners erik@g3partners.asia Erik is G3 Partners’ COO. He has more than a decade of PR, marketing and market research experience in Korea, serving clients ranging in size from startups to Samsung. His professional passion is telling the stories of Asian startups to the rest of the world. g3partners.asia
  35. 35. g3partners.asia Did you find this presentation useful? Please share it!

×