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Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
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                                        MODERATOR	
  
     Dan	
  Dearing	
                       Andrew	
  Gaffney	
  
     Group	
  Director,	
  	
               Publisher	
  
     Mobile	
  Security	
  Strat.	
         Retail	
  TouchPoints	
  
     BoxTone	
  
     @BoxTone_Inc	
                         @RTouchPoints	
  
•  60%	
  of	
  retailers	
  plan	
  to	
  increase	
  spending	
  on	
  
   mobile	
  solu8ons	
  in	
  the	
  next	
  12	
  months,	
  
   according	
  to	
  Boston	
  Retail’s	
  12th	
  Annual	
  POS	
  
   Benchmarking	
  Study.	
  	
  

•  Line	
  bus8ng	
  
•  CRM	
  Apps	
  
•  Clienteling/Guided	
  Selling	
  
•  Apple	
  sold	
  nearly	
  15	
  million	
  iPads	
  
   in	
  the	
  first	
  nine	
  months	
  of	
  its	
  
   release,	
  and	
  con8nues	
  to	
  
   accelerate	
  following	
  the	
  release	
  
   of	
  the	
  iPad	
  2.	
  
•  More	
  than	
  75%	
  of	
  businesses	
  
   planned	
  to	
  buy	
  the	
  iPad,	
  
   according	
  to	
  research	
  conducted	
  
   by	
  ChangeWave	
  last	
  year	
  
•  More	
  than	
  40	
  new	
  tablets	
  were	
  
   introduced	
  at	
  the	
  CES	
  Show	
  in	
  
   January	
  2011.	
  
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
•  JCPenney	
  (JCP)	
  leveraging	
  iPads	
  to	
  
   provide	
  an	
  enhanced	
  in-­‐store	
  customer	
  
   experience.	
  Calling	
  it	
  the	
  “findmore”	
  
   strategy,	
  JCP	
  is	
  encouraging	
  store	
  
   associates	
  and	
  customers	
  to	
  use	
  the	
  
   tablet	
  to	
  access	
  expanded	
  assortments	
  
   and	
  product	
  informa8on	
  on	
  the	
  
   retailer’s	
  web	
  site.	
                                    !



•  In	
  February	
  2011,	
  JCP	
  announced	
  that	
  it	
  
   was	
  rolling	
  out	
  its	
  findmore	
  smart	
  
   fixture	
  to	
  more	
  than	
  120	
  select	
  stores	
  
   across	
  the	
  U.S.	
  
•  Things	
  Remembered,	
  a	
  personalized	
  
   gies	
  retailer,	
  is	
  using	
  the	
  Global	
  Bay	
  
   soeware	
  in	
  select	
  stores	
  to	
  streamline	
  
   its	
  in-­‐store	
  ordering	
  process	
  by	
  offering	
  
   customers	
  an	
  interac8ve	
  gie	
  and	
  
   personaliza8on	
  process	
  via	
  iPad	
  kiosks.	
  	
  

•  By	
  empowering	
  consumers	
  to	
  input	
  
   their	
  messages	
  through	
  the	
  iPad	
  kiosk,	
  
   Things	
  Remembered	
  will	
  reduce	
  overall	
  
   transac8on	
  8me	
  and	
  eliminate	
  errors	
  
   that	
  were	
  previously	
  caused	
  by	
                    !

   incorrectly	
  or	
  illegibly	
  wriCen	
  orders.	
  
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
Things	
  to	
  consider:	
  
•  Na8ve	
  data	
  protec8on?	
  
•  Secure	
  and	
  flexible	
  app	
  
   distribu8on	
  ?	
  
•  Na8ve	
  support	
  for	
  in-­‐
   store	
  and	
  datacenter	
  
   infrastructure?	
  
Device	
                      Device	
                          Store	
  
        Security	
                   Management	
                       Support	
  	
  




•  Small	
  	
  &	
  cool	
     •  Smart	
  &	
  mobile	
     •  Remote	
  &	
  unstaffed	
  
•  Loss	
  protec8on	
          •  Maintenance	
              •  Over	
  the	
  air	
  
•  Thee	
  protec8on	
          •  Tracking	
                 •  Real-­‐8me	
  visibility	
  
What	
  do	
  you	
  see	
  as	
  your	
  top	
  
 mobile	
  device	
  challenge?	
  
•  Layered	
  security:	
  	
  device,	
  applica8ons,	
  
   infrastructure	
  
•  Device	
  Loss	
  Protec8on	
  is	
  key	
  for	
  mobile	
  
   devices	
  
     –  Na8ve	
  iOS	
  support	
  include	
  passcode,	
  data-­‐at-­‐rest	
  
        encryp8on	
  (DAR),	
  remote	
  and	
  local	
  wipe	
                   Lesson	
  Learned	
  	
  
     –  “Find	
  my	
  iPhone”	
  helps	
  you	
  locate	
  device	
                  $118M	
  
•  Leverage	
  what’s	
  already	
  in	
  use	
  
     –  VPN-­‐on-­‐demand	
  provides	
  end-­‐to-­‐end	
  protec8on	
  without	
  
        performance	
  impact	
  
     –  Secure	
  WiFi	
  for	
  in-­‐store	
  access	
  
     –  Cer8ficate	
  authen8ca8on	
  provide	
  the	
  best	
  security	
  and	
  user	
  
        experience	
  
•  Policy	
  Management	
  
    –  Na8ve	
  policy	
  enforcement	
  provides	
  	
  
      	
  “out	
  of	
  the	
  box”	
  simplicity	
  
•  Configura8on	
  Management	
  
    –  Over	
  the	
  air	
  maintenance	
  of	
  policy	
  &	
  
       configura8on	
  

•  App	
  Deployment	
  
    –  Internal	
  App	
  Catalog	
  for	
  internal	
  apps	
  and	
  App	
  Store	
  access	
  
•  Compliance	
  and	
  Asset	
  Tracking	
  
    –  Real-­‐8me	
  tracking	
  of	
  	
  the	
  device,	
  policy	
  and	
  apps	
  with	
  historical	
  
       repor8ng	
  
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
When	
  do	
  you	
  plan	
  to	
  roll	
  out	
  
  tablets	
  in	
  producAon?	
  
Invest	
  in	
  a	
  Mobile	
                                      Cost	
  
                    Management	
  
                      pla=orm	
                       Performance	
  

Stores	
                                                                         Business	
  
                                                                                Management	
  
                                   Support	
  

             Security	
                                     Opera8ons	
  
                                                           Management	
  
                                     Support	
  
                                   Management	
  
                                                                            Scale	
  
                                                                                 Enterprise
                                                                                    -­‐class	
  
               Security	
                                                         Pla=orm	
  
             Management	
  

                                               Time	
  
Your	
  GoToWebinar	
  A/endee	
  Viewer	
  is	
  made	
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  parts:	
  
      1.	
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  Window	
                                  2.	
  Control	
  Panel	
  




                                               Type	
  your	
  quesAon	
  here	
  
FEATURED	
  SPEAKER	
  




                                       MODERATOR	
  
Dan	
  Dearing	
                     Andrew	
  Gaffney	
  
Group	
  Director,	
  	
             Publisher	
  
Mobile	
  Security	
  Strat.	
       Retail	
  TouchPoints	
  
BoxTone	
                            @RTouchPoints	
  
@BoxTone_Inc	
  



  DDearing@BoxTone.com	
           Andrew@RetailTouchPoints.com	
  
      410.910.3341	
                     1.888.603.3626	
  
You	
  can	
  download	
  this	
  presenta8on	
  here:	
  	
  

h/p://rtou.ch/SecureMobile	
  




  Each	
  Webinar	
  aCendee	
  will	
  receive	
  a	
  
  complimentary	
  copy	
  of	
  “Rewri'ng	
  the	
  Rules	
  
  of	
  Retail:	
  Why	
  Tablets	
  Are	
  An	
  In-­‐Store	
  Game-­‐
  Changer”	
  

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Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

  • 2. Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:   1.  Viewer  Window   2.  Control  Panel   Type  your  quesAon  here  
  • 4.   Launched  in  2007       Over  20,000  subscribers     To  provide  execu8ves  with  relevant,   insigh=ul  content  across  a  variety  of  digital   medium   Free  subscrip8on  to  our  weekly  newsleCer…   www.retailtouchpoints.com/signup  
  • 5. FEATURED  SPEAKER   MODERATOR   Dan  Dearing   Andrew  Gaffney   Group  Director,     Publisher   Mobile  Security  Strat.   Retail  TouchPoints   BoxTone   @BoxTone_Inc   @RTouchPoints  
  • 6. •  60%  of  retailers  plan  to  increase  spending  on   mobile  solu8ons  in  the  next  12  months,   according  to  Boston  Retail’s  12th  Annual  POS   Benchmarking  Study.     •  Line  bus8ng   •  CRM  Apps   •  Clienteling/Guided  Selling  
  • 7. •  Apple  sold  nearly  15  million  iPads   in  the  first  nine  months  of  its   release,  and  con8nues  to   accelerate  following  the  release   of  the  iPad  2.  
  • 8. •  More  than  75%  of  businesses   planned  to  buy  the  iPad,   according  to  research  conducted   by  ChangeWave  last  year  
  • 9. •  More  than  40  new  tablets  were   introduced  at  the  CES  Show  in   January  2011.  
  • 11. •  JCPenney  (JCP)  leveraging  iPads  to   provide  an  enhanced  in-­‐store  customer   experience.  Calling  it  the  “findmore”   strategy,  JCP  is  encouraging  store   associates  and  customers  to  use  the   tablet  to  access  expanded  assortments   and  product  informa8on  on  the   retailer’s  web  site.   ! •  In  February  2011,  JCP  announced  that  it   was  rolling  out  its  findmore  smart   fixture  to  more  than  120  select  stores   across  the  U.S.  
  • 12. •  Things  Remembered,  a  personalized   gies  retailer,  is  using  the  Global  Bay   soeware  in  select  stores  to  streamline   its  in-­‐store  ordering  process  by  offering   customers  an  interac8ve  gie  and   personaliza8on  process  via  iPad  kiosks.     •  By  empowering  consumers  to  input   their  messages  through  the  iPad  kiosk,   Things  Remembered  will  reduce  overall   transac8on  8me  and  eliminate  errors   that  were  previously  caused  by   ! incorrectly  or  illegibly  wriCen  orders.  
  • 14. Things  to  consider:   •  Na8ve  data  protec8on?   •  Secure  and  flexible  app   distribu8on  ?   •  Na8ve  support  for  in-­‐ store  and  datacenter   infrastructure?  
  • 15. Device   Device   Store   Security   Management   Support     •  Small    &  cool   •  Smart  &  mobile   •  Remote  &  unstaffed   •  Loss  protec8on   •  Maintenance   •  Over  the  air   •  Thee  protec8on   •  Tracking   •  Real-­‐8me  visibility  
  • 16. What  do  you  see  as  your  top   mobile  device  challenge?  
  • 17. •  Layered  security:    device,  applica8ons,   infrastructure   •  Device  Loss  Protec8on  is  key  for  mobile   devices   –  Na8ve  iOS  support  include  passcode,  data-­‐at-­‐rest   encryp8on  (DAR),  remote  and  local  wipe   Lesson  Learned     –  “Find  my  iPhone”  helps  you  locate  device   $118M   •  Leverage  what’s  already  in  use   –  VPN-­‐on-­‐demand  provides  end-­‐to-­‐end  protec8on  without   performance  impact   –  Secure  WiFi  for  in-­‐store  access   –  Cer8ficate  authen8ca8on  provide  the  best  security  and  user   experience  
  • 18. •  Policy  Management   –  Na8ve  policy  enforcement  provides      “out  of  the  box”  simplicity   •  Configura8on  Management   –  Over  the  air  maintenance  of  policy  &   configura8on   •  App  Deployment   –  Internal  App  Catalog  for  internal  apps  and  App  Store  access   •  Compliance  and  Asset  Tracking   –  Real-­‐8me  tracking  of    the  device,  policy  and  apps  with  historical   repor8ng  
  • 22. When  do  you  plan  to  roll  out   tablets  in  producAon?  
  • 23. Invest  in  a  Mobile   Cost   Management   pla=orm   Performance   Stores   Business   Management   Support   Security   Opera8ons   Management   Support   Management   Scale   Enterprise -­‐class   Security   Pla=orm   Management   Time  
  • 24. Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:   1.  Viewer  Window   2.  Control  Panel   Type  your  quesAon  here  
  • 25. FEATURED  SPEAKER   MODERATOR   Dan  Dearing   Andrew  Gaffney   Group  Director,     Publisher   Mobile  Security  Strat.   Retail  TouchPoints   BoxTone   @RTouchPoints   @BoxTone_Inc   DDearing@BoxTone.com   Andrew@RetailTouchPoints.com   410.910.3341   1.888.603.3626  
  • 26. You  can  download  this  presenta8on  here:     h/p://rtou.ch/SecureMobile   Each  Webinar  aCendee  will  receive  a   complimentary  copy  of  “Rewri'ng  the  Rules   of  Retail:  Why  Tablets  Are  An  In-­‐Store  Game-­‐ Changer”