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Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce

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Access the full event here: https://event.on24.com/wcc/r/1955053/B955DD992D6AAED7D2A7E3FA7BA8EB6B

Join Magento and Shopgate as we discuss how City Gear went from a small retailer in Memphis to recently acquired by publicly traded Hibbett Sports with Chris Brigham, the Director of Omnichannel at City Gear. City Gear is a prolific urban footwear and apparel retailer, known for high-profile shoe releases from brands like Nike, Air Jordan, and Adidas. With over 130 brick-and-mortar stores in the U.S. and has endorsement deals with multiple professional sports teams, the past 40 years has been an evolution from brick and mortar to an unified digital commerce approach. The omnichannel urban footwear and apparel retailer, launched its ecommerce presence in 2014 on Magento, and further extended their brand in 2016 with a mobile app from Shopgate. Not sure how to move into omnichannel commerce? This webinar will cover the challenges and successes City Gear experienced bridging the gap between online and offline commerce.

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Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce

  1. 1. #CCS19 Bridging the Gap Between Offline and Online: City Gear Steps Into Digital Commerce SPONSORED BY:
  2. 2. #CCS19 Follow this event on LinkedIn & Twitter #CCS19 Retail Touchpoints: @RTouchPoints Glenn Taylor: @GlennJTaylor Magento: @Magento Shopgate: @Shopgate City Gear: @CityGear
  3. 3. #CCS19 About Retail TouchPoints  Launched in 2007  Over 45,000 retail subscribers  To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  4. 4. #CCS19 Prize Pack: Register & Attend to Win Earn 1 automatic entry when you register and a second entry when you attend live. Register For & Attend #CCS19 Webinars For the Best Chance to Win! • Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day • Apple AirPods – 1 Winner • $10 Starbucks Gift Cards – 1 Winner Per Session
  5. 5. #CCS19 Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #CCS19
  6. 6. #CCS19 Panelists Casey Gannon VP of Marketing Shopgate @Shopgate Travis Eiland Head of Commerce Strategy & Growth Magento @Magento Chris Brigham Director of Omnichannel City Gear @CityGear MODERATOR: Glenn Taylor Senior Editor Retail TouchPoints
  7. 7. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Bridging the Gap Between Offline & Online City Gear Steps Into Digital Commerce
  8. 8. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 8
  9. 9. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 9
  10. 10. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 5 characteristics of an omnichannel customer experience 1. It’s Portable 2. It’s Relevant 3. It’s Personalized 4. It’s Transparent 5. It’s Flexible and Responsive 10 Omnichannel is a Business Imperative to Stay Competitive
  11. 11. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Omnichannel Marketing Brings Experiences Together  Brand engagement is no longer just about messaging.  Engagement is more than transactional.  Channels can dictate the experiences you deliver. 11
  12. 12. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 12
  13. 13. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Shopgate: Connected Commerce Experiences Consumer App The Shopgate suite of modern commerce solutions activates the vision of innovative retailers to drive in-store traffic, lift revenue, and create the ultimate customer experience while reducing the total cost of ownership. Increase revenue and customer retention with a powerful mobile app that lets consumers shop when and where they want. Fulfillment Increase your in-store traffic by turning your stores into highly efficient fulfillment centers that allow your customer to pick up and return products at their convenience. Clienteling Equip store associates to create and deliver the ultimate in-store customer experience that lifts sales and builds customer loyalty. Platform Reduce your total cost of ownership and get to market faster with Shopgate’s suite of modern commerce solutions, powered by Shopgate Connect. 13
  14. 14. © 2018 Adobe. All Rights Reserved. Adobe Confidential. Bridge the Gap Between Online and Offline with a Powerful Mobile Shopping App When retailers invest in a mobile app, the gains are substantial: ● Increase customer retention with targeted and segmented push notifications. Drive in-store visits with geotargeted push notifications and the option to buy online, pick up in-store. ● Streamline the payment process to increase conversions and reduce cart abandonment ● Give your consumer a remarkable experience by providing the unexpected with camera and sensor enabled experiences the increase conversions. Mobile app sales accounted for 67% of mobile revenue in 2018. The conversion rate for shopping apps was 21%, more than 3x higher than the standard mobile web conversion rate. 14
  15. 15. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 2019 Consumer Expectations 15 Create a seamless shopping experience Make it simple, quick and convenient Deliver on customer-centricity
  16. 16. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 16
  17. 17. © 2018 Adobe. All Rights Reserved. Adobe Confidential.
  18. 18. © 2018 Adobe. All Rights Reserved. Adobe Confidential. 18
  19. 19. #CCS19 Q&A // Panelists Casey Gannon VP of Marketing Shopgate @Shopgate Travis Eiland Head of Commerce Strategy & Growth Magento @Magento Chris Brigham Director of Omnichannel City Gear @CityGear MODERATOR: Glenn Taylor Senior Editor Retail TouchPoints
  20. 20. #CCS19
  21. 21. #CCS19 Thanks for attending Catch up on all of the #CCS19 here: http://webinars.retailtouchpoints.com/connected-consumer-series/2019/

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