The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.

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5 Stages of the Partner Journey
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Speakers
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PartnerPath
Terry Moffatt
Channel Marketer Report

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Novice
Tolerant
Reliant
Accomplished
Centric
We Elevate the Impact of Your Partnering
PartnerPath is the only company with a holistic approach to go-to-market models to
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Two Realities
Everything is
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Cloud
Consumption
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Why Partner Journey?
Partners
have the
power
Trusted Advisor
Partners build
solutions
Solution Focus

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60% of a solution
provider’s decision
on what products to
market, sell and
support is completed
before they engage
in a vendor’s
enrollment process
60%

12. PartnerPath
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Introducing
the Partner
Journey

13. PartnerPath
13
Partner explores
new products,
technologies or
vendors
Awareness

14. PartnerPath
14

15. PartnerPath
15

16. PartnerPath
16
Partner evaluates
products,
technologies
and/or vendors
to adopt
Consideration

17. PartnerPath
17
What is Important to Partners?

18. PartnerPath
18
Partner selects the
product, technology
or vendor to move
forward with
Decision

19. PartnerPath
19

20. PartnerPath
20
Partner engages in a
relationship with the
vendor.
Experience

21. PartnerPath
21

22. PartnerPath
22
Success is achieved and
partner continues to invest in
the relationship (starting again
at Awareness)
Growth

23. PartnerPath
23

24. PartnerPath
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Questions?
dkrakora@partner-path.com
Diane Krakora
Principal

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Q&A / Speakers
Diane Krakora
PartnerPath
Terry Moffatt
Channel Marketer Report

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