A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. China Media Monitor
| Fortnightly newsletter on the China Media industry | Issue No. 5, Published 15th June 2009 | Published by Heernet Ventures Ltd. (heernet.com) |
News
Ali Wang Wang launches online advertising services
Youku.com and Taobao.com form strategic partnership
China Telecom launches online shop on Taobao.com
Next Media Ltd launches free online video news service
Shanda Interactive Entertainment Inc to acquire 51% stake in Hurray Holding Co.
The9 and Kingsoft agree to jointly operate online game
Channel V launches mobile TV in Hong Kong
China Mobile enters agreement with China Satellite Mobile Broadcasting Corp
EchoStar and AsiaSat form joint venture
Microsoft launches Bing, an online search engine
Tenpay enters agreement with Ctrip.com
Government Information Office plans to launch online newspaper title
Data
Share price performance
Deal sheet
Chinese media market coverage
Heernet Ventures publishes this newsletter as part of its research coverage of the Chinese media industry. You can access more
research on the Chinese media industry from our research website at G2Mi.com.
If you are a media company or financial investor seeking growth opportunities in the Chinese media industry, we can assist you to
ensure that you are successful in identifying and executing the best opportunities. With dedicated teams in both Europe and Asia,
we are well placed to provide ‘on the ground’ assistance and support.
We can help you understand the structure of the Chinese media industry and the key challenges that exist for foreign investors.
We can also assist with deep analysis of key industry segments and assist you in both identifying and negotiating with suitable,
local companies.
For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
© Heernet Ventures Limited 2009

2. China Media Monitor
News
Ali Wang Wang launches advertising products Shanda Interactive Entertainment Inc to acquire
Date 11 June, 2009
51% stake in Hurray Holding Co.
Date 09 June, 2009
Ali Wang Wang, an instant messaging tool developed by
Alisoft, has launched targeted online advertising services. Shanda Interactive Entertainment Inc. has entered into an
Alisoft is a software subsidiary of Alibaba.com Ltd, a B2B agreement to acquire a 51% stake in Hurray Holding Co. for
e-commerce company. US$46.2 million. Shanda Interactive Entertainment Inc. is
an interactive entertainment media company that offers
MMORPG and advanced casual online games. Hurray
Youku.com and Taobao.com form strategic Holding Co. Ltd is a China-based company that operates in
partnership artist development, music production, wireless music
Date 11 June, 2009
distribution and other wireless value-added services
Youku.com has entered into a strategic partnership with
Taobao.com to promote video shopping in China’s e- The9 and Kingsoft agree to jointly operate online
commerce sector. According to the agreement, the 2 game
companies will jointly launch a video shopping service this Date 09 June 2009
month. The service will first be offered to Taobao.com’s
The9 and Kingsoft have entered into an agreement to jointly
customised online auction and e-commerce shops.
operate JX3 Online, an online game developed by Kingsoft.
The9 Ltd is an online game operator in China while
China Telecom launches online shop on Kingsoft Corporation Ltd operates in software development,
Taobao.com distribution and other related services.
Date 10 June, 2009
China Telecom, a telecommunications operator, has Channel V launches mobile TV in Hong Kong
launched an online shop on Taobao.com, an e-commerce Date 06 June, 2009
website operated by Alibaba.com. The website offers China Channel V Ltd has launched a mobile version of its Channel
Telecom’s 3G terminal products such as 3G network V in Hong Kong. The service offers programmes through
interface cards, mobile phones, netbooks and wireless video-on-demand and mobile TV services. Its services are
packages, as well as wireless broadband and voice services. available to subscribers to PCCW Mobile, CSL, SmarTone-
Vodafone and 3, mobile operators in Hong Kong. Users
can access the service at a charge of HK$3 per clip or a
Next Media launches free online video news
service monthly price of HK$18-20 for unlimited access. Channel
V is a lifestyle entertainment channel for young people.
Date 10 June, 2009
Next Media has launched a free online video news service
that can be accessed on its Apple Daily website. Next Huawei Technologies and Netcom launch mobile
Media Ltd publishes newspapers, books and magazines, and broadband Internet connection
sells advertising space in its publications and on its web
Date 05 June, 2009
portals. It also offers printing and reprographic services.
Huawei Technologies and Netcom have launched a mobile
broadband Internet connection for a live commercial LTE
network in Oslo. The connection offers high resolution
photos, music, movies and mobile business applications at
high speeds. The LTE network is operated by TeliaSonera
Group, which offers telecommunication services in Nordic
and Baltic countries.
© Heernet Ventures Limited. All Rights Reserved

3. China Media Monitor
Walt Disney Co launches VV8.com China Mobile enters agreement with China Satellite
Date 04 June, 2009
Mobile Broadcasting Corp
Date 02 June, 2009
Walt Disney Co’s Disney Channel has launched VV8.com
in cooperation with NetMovie Co. VV8.com is an online China Mobile has entered into a cooperation agreement with
channel that offers comedy series, cartoons, movies and China Satellite Mobile Broadcasting Corp (CSMB).
other animated programmes. The Disney Channel is a cable According to the agreement, China Mobile’s TD-CMMB
television provider of children’s content. NetMovie Co is a users will have access to TV and radio programmes from
Beijing-based digital entertainment content provider. some of CSMB’s channels in 174 cities in China. CSMB
will create and broadcast the TV programmes and construct
and maintain CMMB networks.
China Broadband to acquire 51% stake in Laketune
Technologies
Date 03 June, 2009 EchoStar and AsiaSat form joint venture
China Broadband has entered into an agreement to acquire a Date 02 June, 2009
51% stake in Laketune Technologies. China Broadband EchoStar Corporation and Asia Satellite
operates in cable broadband services and publishes digital Telecommunications Company have entered into a joint
and analogue programme guides in the Shandong province. venture to provide a DTH service in Taiwan and other parts
Laketune Technologies, a subsidiary of DVN Holdings, of Asia. The satellite TV service will be broadcast from
develops interactive cable TV technology and services. AsiaSat 4. EchoStar Corporation sells equipment and offers
digital broadcast and satellite services worldwide. Asia
Satellite Telecommunications Company Ltd is a wholly
China Unicom reduces 3G service rates by 50% owned subsidiary of Asia Satellite Telecommunications
Date 03 June, 2009 Holdings Ltd.
China Unicom, a telecommunications operator, has
announced a 50% reduction in its 3G service rates. The
company has waived roaming, national call and incoming Tenpay enters agreement with Ctrip.com
call charges and now offers 3G packages for between Date 01 June 2009
CNY186 and CNY1,686. Tenpay, an online payment tool operated by Tencent Ltd,
has announced a cooperation agreement with Ctrip.com.
According to the agreement, the users of Tenpay can access
PME Group acquires stake in digital sports Ctrip.com through their Tencent QQ instant messaging
television channel accounts for ticket queries, airline searches, hotel searches
Date 03 June, 2009 and booking reservations. Ctrip.com is a provider of online
PME Group has acquired a 49% stake in Giant Billion Ltd travel services in China.
for HK$200 million through Smart Genius, a subsidiary.
Giant Billion Ltd holds a 51% stake in-Beijing based
Zhongtijiang Cultural Broadcast Co., Ltd, which has an Government Information Office plans to launch
online newspaper title
agreement with China DTV Production Co., Ltd for the
operation and marketing of a digital sports television Date 30 May 2009
channel. China DTV Production Co., Ltd is a subsidiary of The Government Information Office has announced that it
China Central Television (CCTV) and operates in the launch plans to launch an online version of Taiwan Today, an
and programming of CCTV’s digital pay-TV channels. English language weekly newspaper title in Taiwan.
Taiwantoday.tw will offer news from Chinese-language
newspapers in English.
© Heernet Ventures Limited. All Rights Reserved

4. China Media Monitor
Share Price data
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Diversified Media
Sing Tao News Corporation Limited 1105.HK 1105:HK HK$ 0.46 22.67 33.33 -56.60
TOM Group 2383.HK 2383:HK HK$ 0.46 8.14 40.91 1.09
Broadcasting
Hunan TV & Broadcast Intermediary 000917.SZ 000917:CH CNY
Phoenix Satellite Television Holdings 2008.HK 2008:HKG HK$ 1.15 11.65 69.12 -1.71
Shaanxi Broadcast & TV Network 600831.SS 600831:SHH CNY 8.04 8.20 47.21 10.96
Publishing
Ming Pao Enterprise Corp Ltd 0685.HK 685:HK HK$ 1.15 -8.00 -5.74 -43.07
Next Media Limited 0282.HK 282:HKG HK$ 1.18 1.72 38.82 -64.24
Internet
Baidu BIDU.O BIDU:US US$ 300.69 25.52 170.16 -5.73
Alibaba 1688.HK 1688:HK HK$ 13.86 19.90 144.44 -2.39
i-Cable Communications 1097.HK 1097:HK HK$ 0.79 27.42 31.67 -32.48
Shanda Interactive Entertainment Ltd SNDA.O SNDA:US US$ 60.85 23.23 113.81 116.24
Sina Corporation SINA.O SINA:US US$ 30.01 9.09 13.46 -34.66
Sohu.com Inc. SOHU.O SOHU:US US$ 67.64 22.27 55.28 -13.40
Tencent Holdings Limited 0700.HK 700:HK HK$ 89.80 25.07 92.09 45.19
Online Gaming
China Mass Media International
Advertising Corporation CMM.P CMM:US US$ 5.51 79.48 171.43 -72.45
Giant Interactive group Inc GA.N GA:US US$ 8.73 5.95 46.23 -32.33
Kingsoft Corporation Limited 3888.HK 3888:HK HK$ 5.34 28.67 98.51 43.94
NetDragon Websoft Inc. 0777.HK 777:HK HK$ 5.12 -6.06 74.74 -43.11
Outdoor Advertising
Clear Media 0100.HK 100:HK HK$ 3.70 48.00 198.39 -45.59
VisionChina Media VISN.O VISN:US US$ 6.27 16.98 19.43 -60.59
© Heernet Ventures Limited. All Rights Reserved

5. China Media Monitor
Deal Sheet
A summary of key deals and joint ventures over the last 2 months.
Date Sub Sector Investor Investee Terms Details
June-09 Online gaming Shanda Interactive Hurray Holding Co. 51% stake Hurray Holding Co. Ltd is a China-based company that
Entertainment operates in artist development, music production, wireless
music distribution and other wireless value-added services.
May-09 Internet services China Broadband Laketune 51% stake China Broadband operates in cable broadband services and
Technologies publishes digital and analogue programme guides in the
Shandong province. Laketune Technologies, a subsidiary
of DVN Holdings, develops interactive cable TV technology
and services.
May-09 Online Media Ctrip.com International, Home Inns & Hotels HK$50 million Ctrip.com International Ltd provides online travel services,
Ltd (China) Management Inc. (additional 9.52% offering accommodation, airline tickets and package tours in
(China) stake) China. Home Inns & Hotels Management Inc. develops and
manages economy hotels in China under the Home Inn
brand.
April-09 Telecoms China Mobile (China) Far EasTone HK$4.1 billion China Mobile is a telecommunications operator that offers
Telecoms (12% stake) fixed, wireless and broadband services in China. Far
EasTone Telecommunications is a Taiwan-based telecom
operator.
April-09 Publishing Pearson PLC (United Wall Street English US$145 million Pearson PLC is an international media company engaged in
Kingdom) (China) (100% stake) education, business and consumer publishing in the United
Kingdom. Wall Street English is a Chinese subsidiary of
Wall Street Institute and operates 39 English language
training centres in 7 Chinese cities.
April-09 Broadband China Broadband, Inc. AdNet Media n.d China Broadband, Ltd., provides cable broadband services
Technologies Co. and publishes digital and analogue programme guides in
Ltd. the Shangdong province of China. AdNet Media
Technologies Co. Ltd. is a Beijing-based provider of
advertising content to Internet cafes.
© Heernet Ventures Limited. All Rights Reserved

6. China Media Monitor
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