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Top Trends Driving Mobile Ecosystem
Andy Bibby, General Manager, International
AdTech Meetup London, October 14 2015

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What is Fyber?
in the mobile
advertising industry
monthly active users
on mobile
6 Years
320+M
employees in Berlin and
San Francisco (~40% product)
ad requests/month
260
3.5B3500+
mobile apps active
on our platform

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TOP 5 TRENDS
Join the conversation: #adtechtrends @Fyber @AdTechMeetupUK

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Rise of video advertising
$2.62 billion
50% in 2016

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Convergence of ad tech
Scalable
Mobile
and desktop
Data
analytics
platform
Mediation
platform
Providing
targeting/
segmentation
Programmatic
exchange
Successful
ad tech player

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Programmatic sophistication
Worldwide Programmatic Ad Spend
(in USD billion)
Automated buying is vital for
advertisers to efficiently add
mobile to their multi-screen
marketing strategies while
lowering cost per order and
increasing the CTR.
2014 2015 2016 2017
$16.6
$21.9
$27.3
$32.6

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Data + Analytics = Greater Advertiser Value

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Data + Analytics = Greater Advertiser Value (Cont.)
Whales
Payers
International users
Localized promotions
Infrequent users
Cross promote to
other games
Will never spend
Higher frequency of ads
Purchase prone users
Special discounts

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Dominance in “mobile-first” ad experiences
168
138
126
168
144 139
168
139
198
Time Spent per user per day with digital media
(US daily average in minutes)

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Summary
▪ Rise of video advertising
▪ Convergence of ad tech
▪ Programmatic sophistication
▪ Data + Analytics = Greater Advertiser Value
▪ Dominance in “mobile-first” ad experience

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QUESTIONS?
Contact Fyber Team: demand.global@fyber.com