Presentation of Boris Jitsukata on From Clay to XR during the event Futures of Mobility

1. From Clay
to XR
Next-Gen Prototyping in Automotive
Boris Jitsukata

2. GoodpatchEurope
2
Design Company & Product Studio
Founded in 2011 by Naofumi Tsuchiya in Tokyo
Services: Strategy, UX/UI Design, VR/AR, iOS/Android Development
200 employees across studios in Tokyo, Berlin, Munich and Paris
Investors: Digital Garage, Salesforce Ventures, SMBC, SBI
In-house SaaS Products: Prott, Athena, ReDesigner

3. 3
GoodpatchEurope
Boris Jitsukata,
Managing Director,
Goodpatch Europe
Executive Board Director,
Goodpatch
Master’s in Media Design,
Keio University
CEMS Master’s in
International Management,
University of St.Gallen
Directly involved in over 100
Design Innovation Projects
over last 10 years globally
with big firms and startups.

4. GoodpatchEurope
4

5. GoodpatchEurope
5
Car designers gonna
design cars

6. 6
Goodpatch
How might we prototype for
future technologies today?

7. 7
GoodpatchEurope

8. 8
GoodpatchEurope

9. GoodpatchEurope
9
"Companies that effectively harness an inflection point can ride
a wave of changes to massive scale. But it’s not enough to be the
first to see an inflection point, you have to actively accelerate
the inflection. You can’t just ride the waves, you have to make
them.“
- Reid Hoffmann in conversation with Bill Gates,
Masters of Scale Podcast

10. 10
GoodpatchEurope
inflection point

11. 11
GoodpatchEurope
XR
Prototyping
Do we see multiple
inflection points at
once…?

12. 12
GoodpatchEurope
Digitization
Do we see multiple
inflection points at
once…?
XR
Prototyping

13. 13
GoodpatchEurope
Digitization
Electrification
XR
Prototyping
Do we see multiple
inflection points at
once…?

14. 14
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
XR
Prototyping
Do we see multiple
inflection points at
once…?

15. 15
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
Acceleration
of
Technology
XR
Prototyping
• Voice control
• Gesture control
• Connected apps
• Head-up displays
• Wearable UI
• Transparent screens
• Holograms, Light Fields & XR
• V2X communication
• Gaze control
• AI & Autonomous Vehicles
Do we see multiple
inflection points at
once…?

16. 16
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
Acceleration
of
Technology
Human-centricity
XR
Prototyping
• Voice control
• Gesture control
• Connected apps
• Head-up displays
• Wearable UI
• Transparent screens
• Holograms, Light Fields & XR
• V2X communication
• Gaze control
• AI & Autonomous Vehicles
“POST-DIGITAL“
Do we see multiple
inflection points at
once…?

17. • Voice control
• Gesture control
• Connected apps
• Head-up displays
• Wearable UI
• Transparent screens
• Holograms, Light Fields & XR
• V2X communication
• Gaze control
• AI & Autonomous Vehicles
Prott
17
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
Acceleration
of
Technology
Human-centricity
Prototyping
in
softw
aredev
XR
Prototyping
“POST-DIGITAL“
Do we see multiple
inflection points at
once…?

18. • Voice control
• Gesture control
• Connected apps
• Head-up displays
• Wearable UI
• Transparent screens
• Holograms, Light Fields & XR
• V2X communication
• Gaze control
• AI & Autonomous Vehicles
“POST-DIGITAL“
Prott
18
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
Acceleration
of
Technology
Human-centricity
Prototyping
in
softw
aredev
XR Hardware
XR
Prototyping
“POST-DIGITAL“
Do we see multiple
inflection points at
once…?

19. 19
GoodpatchEurope
Digitization
Electrification
Shift in Consumer
Behavior
Acceleration
of
Technology
Human-centricity
Prototyping
in
softw
aredev
XR Hardware
XR
Prototyping
?

20. GoodpatchEurope
20
"Pick the toughest customer and meet their needs."
- Bill Gates

21. Questions?