Tell your story in a compelling way to evoke emotions and inspire action, business doesn't have to be boring!

1. HOW TO TELL
BETTER STORY
IN YOUR BUSINESS
Future Shapers Consulting

2. STORYTELLING
EVOKES A
STRONG
NEUROLOGICAL
RESPONSE.

3. STORYTELLING CREATES A
DIFFERENCE BETWEEN
SOLVING PROBLEM AND
CREATING A CAUSE.

4. A GOOD STORY IS
ABOUT THINGS
THAT YOUR
AUDIENCE
UNDERSTANDS
AND CARES.

5. GOOD STORY
HAS CLEAR
SEQUENCE OF
EVENTS.

6. TO DRIVE
TRANSFORMATION,
TELL THE STORY OF
CHALLENGE IN A
COMPELLING WAY.
.

7. YOU HAVE TO PRESENT
THE POSSIBILITIES OF
SOLVING PROBLEM IN
YOUR STORY

8. STORYTELLING INCREASES
ENGAGEMENT WITH PEOPLE,
CREATES ENERGY AND
EXCITEMENT THAT INCREASE
PERFORMANCE.
.

9. CONCLUSION
A story can go where data and strategy is
denied admission: our hearts.
Data can persuade people, but it doesn’t
inspire them to act. In order to reach people’s
heart, need to wrap your vision in a story that
fires the imagination and stir the emotion.

10. www.futureshapersconsulting.com
futureshapersconsulting@gmail.com
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