1.
Anatomy of a Viral Video
#FUTUREM
Kazi
Ahmed
@kaziahmed
VP,
Group
Digital
Director
Mediahub/Mullen
Eric
Williamson
@edubble_u
SVP,
Director
of
Digital
&
Content
Strategy
Mullen
Jon
Ruby
VP,
Crea@ve
Director
Mullen

2.
THE
ANATOMY
OF A
VIRAL VIDEO

3.
www.mullen.com/worldstoughestjob

4.
ADVERTISING

5.
post·mor·tem
pōstˈmôrtəm
noun
A methodical fact-finding mission of learning
from previous actions that we all agree we
should definitely do after every initiative…
but never actually do.

6.
SIX
LESSONS

7.
YOU KNOW
WHAT THEY SAY

8.
INSIGHT 1
MOMS AREN’T THE
PROBLEM, WE ARE

9.
INSIGHT 2
HARD WORK, BUT
NOT A “REAL JOB”

10.
THE NEW
MEDIA HACK

11.
PR: MEDIA
FEEDBACK LOOP

12.
BABIES OR CATS

13.
MAKE IT COUNT

14.
2.7M IMPRESSIONS
800K SOCIAL SHARES
MOST SHARED ADWEEK
ARTICLE OF ALL TIME
INFLUENCED 13+
OTHER MEDIA OUTLETS

15.
DON’T SCREAM
INTO THE WIND

16.
CONTROVERSY:
A GOOD THING

17.
HATERS

18.
What a surprise, the World’s
Toughest Job video is just a
corporate pitch for greeting
cards

19.
What a surprise, the World’s
Toughest Job video is just a
corporate pitch for greeting
cards

20.
What a surprise, the World’s
Toughest Job video is just a
corporate pitch for greeting
cards

21.
PEOPLE NEED
TO FEEL

22.
1. DON’T ASSUME ON INSIGHTS
2. PR IS A MUST
3. DAY ONE IS KEY
4. LAUNCH ALONE
6. EMOTION = SHARING
5. BE COOL UNDER PRESSURE

23.
SERIOUSLY,
THERE’S NO FORMULA