Bluesky Performance Improvement were looking to develop their digital presence but struggle to quickly adapt to ever changing market conditions, the main reason for this was the limitations of their user landing platform being inflexible. We planned a lightweight dynamically populated mobile responsive site (RWD) that could be fully customised to allow adaptive marketing conditions. The site included a bespoke gating mechanism allowing the site to be fully exploited as a digital lead generation tool that would be tracked and adapted for optimal effectiveness. The site included: - Adaptive design build, customisable carousel, content, navigation, calls to action and footer - Social media integration - 5-6 template build - Open source CMS - Mobile responsive web design - Custom user gating system for lead generation tracking

1. BLUE-SKY.CO.UK
Responsive Website Development
Launched February 2013

2. The Brief
Bluesky Performance Improvement were looking to
develop their digital presence but struggle to quickly
adapt to ever changing market conditions, the main
reason for this was the limitations of their user
landing platform being inflexible.
We planned a lightweight dynamically populated mobile
responsive site (RWD) that could be fully customised to
allow adaptive marketing conditions. The site included a
bespoke gating mechanism allowing the site to be fully
exploited as a digital lead generation tool that would be
tracked and adapted for optimal effectiveness.
The briefed requirements for the website were as follows:
✖
✖
✖
✖
✖
✖
✖
✖
✖
✖
✖
Budget build – Under 5K
Open source CMS
Traditional simple template build
5/6 fixed templates
Customisable templates
All items administrable through CMS
Two click user journey
New brand design integration with new functionality
Cookie driven gating system for all data form collection
Custom goal tracking and conversion reporting
3 templates / 30+ components

3. The Benefits
Fully Responsive Build (RWD)
The site is fully responsive with mobile navigation that provides
a much better user navigation experience on mobiles devices
and tablets. The main benefit of the RWD is that the site is
singular and does not require a mobile version to run alongside
the main site.
Full Administration
The site as been designed to take into account the client’s
requirements to administrate their site, structure and content.
The site is dynamically built, making it flexible and customisable
with the ability to adapt to the needs and behaviours of its
users.
Responsive Marketing Activity
With such a flexible modular component build naturally these
have multi-purpose functionality, most components include text,
image, animation, video, internal content pull, resources,
external link pull, multi-layer carousel, all customisable page by
page. This naturally gives an extreme level of customisation.
Customer Gating Process
To make the site as approachable as possible, the use of
customer contact points has been integrated commonly
throughout the site. These all channel into a custom gating
system that will allow a user to register once on a cookie and
then the system will log this along with any activity and will
allow them access to any content whilst the cookie is still
active.

4. Back Then
Home
Our Services
Our People
Contact Us

5. Here & Now
Home
Our Work
Our People
Contact Us

6. Interested
If you are considering developing your digital
channels we would be interested in talking
to you.
Creating intuitive, responsive and flexible channels is at the
core of our digital development.
…