Our approach: A new branded website providing an innovative navigation, allied to a strong socialization and items of uniqueness in comparison with the competitors A unique website dedicated not only to professionals but also to consumers and located in 40 countries. It brings out salons and their community in front of the peers of both professionals and customers In addition to this, a second private educational website providing services to the hairdressers, and a consistent presence in social networks (facebook, blogs) apreciated by a large majority of hairdressers as an important networking tool.